Last week I read an article on BusinessWeek.com that presented the results of a survey of c-level executives regarding employees and social networks. According to the survey from Deloitte, 60% of c-level executives interviewed believe they have a right to know how their employees represent themselves and their companies on social networking sites. On the …
I ran across this on Facebook the other day: Brutal. Thankfully, my parents aren’t there yet. But more and more I’ve got coworkers, friend’s parents, industry peers and clients “friending” me on Facebook. I enjoy seeing these folks on a more human level as it’s hard to feel connected with someone you’ve never met or …
If you are into Internet marketing, you probably have so many online friends that you can barely remember most of them. Finding friends and partners is only one part of your job. To be a real power social media user, you need to be everywhere not to let your friends forget who you are. One …
For the last five months, I have been an active user of Reddit. When I first got started with Reddit, I was really impressed by how much more democratic Reddit seemed to be than Digg and some of the other social media websites. As I talked to other Reddit users, I realized that I wasn’t …
Summer is fast approaching and I already can’t wait to have some rest. Of course, the social media geek inside me made me get prepared for my upcoming vacation the web 2.0 way: by looking through available travel social media networks and seeing what they have to offer. So here are my personal picks: Best …
The oft-discussed Seven Deadly Sins apply to Social Media as well and are worth exploring. Here’s a quick lesson to keep you from the sure perils of committing these deadly sins and making sure you get the most out of your social media campaign. 1. Vanity: Belief in yourself and your knowledge is important but …
To be clear, I’m a big fan of Facebook, both personally and professionally. As a 20-something I’m addicted to keeping track of friends and secretly stalking new people I meet. As a search marketer, I’m a strong supporter of (relevant) business participation as an effective tool for brand awareness and customer engagement. With that said, …
You’ve decided that it’s time to give your brand some exercise on the web. And doing this in-house is the best way to do it. But as you start to train for the big event, you start to see some hurdles in your path. With proper planning and action, these hurdles can be overcome. Hurdle …
Twitter is the first social media site the rise and evolution of which I’ve witnessed from the very start. I mean I remember how Facebook started and vaguely used Myspace but I wasn’t an active social media user then. So I was looking “from outside”. And with Twitter I had an opportunity to be an …
A lot has been said about avatar strategy already. However there is still something new to add. Choosing the right avatar is so crucial for a very important reason: it creates first impression of your (personal) brand. Seth Godin discussing avatars in his recent post, put it the following way: If you use any online …
