Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
It’s been a year since one of the persons I know well was attacked in social media and had to struggle with the consequences. Imagine a successful top-level manager (let’s call him John) who’s good at achieving his goals, but probably not so good at building strong relationships with his colleagues and subordinates. However, John …
On Monday February 4th, devotees of chatting in 140 or less gathered to discuss Pinterest marketing tactics with the super-sweet, Jennifer Cario (@JenniferCario). Jennifer is a 15 year industry veteran and President of SugarSpun Marketing. She is also the author of recently released Pinterest Marketing an Hour a Day. Here is her take on all …
Upon returning from my lunch meeting today I noticed a new icon on my Facebook profile asking me if I wanted to start using Graph Search, and of course, I canceled my next meeting and started to geek out! Below you will find screen shots from the tutorial & search functions. Graph Search Begins …
Have you ever noticed that some search results show up with a smiling face included? Like this one for Matt Cutts. This is the Google Authorship markup at work. And it’s not just for Matt Cutts. If you contribute written content to an online publication, your smile can show up in search for your work, …
Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention? The super savvy marketers at Digital Always Media know, and they have created an excellent blog series about the why’s and how’s of Google Plus. First, long-time SEO and blogger, Jim Hedger, gives us a look …
If fan love and great vibes have anything to do with the outcome of Super Bowl XLVII, then Search Engine Journal is ready to reveal it’s pick for this year’s NFL Championship Team. We are taking it quarter by quarter based on the numbers of loyal fans on Facebook, Twitter, Google+, and YouTube. 1st Quarter …
Okay, football fans, this is it! You’ve confirmed the gang is coming over. You’ve laid in a serious supply of buffalo wing and beer. Some of you have even ordered a brand new gigantic screen TV for delivery. You are ready for the Super Bowl. But if you want to be a part of the …
Is your business providing the most responsive customer service possible? Consumers are making decisions every day based on social media interactions. Social platforms like Facebook and Twitter aren’t just for brand exposure and marketing. These two-way communication tools are becoming the option of choice for customers who have issues or questions. This infographic, produced by …
At the end of the year, two things tend to happen: You look back over the past year to evaluate its lessons, and you try to predict the future. You can combine these two processes by taking the lessons and patterns of the past and applying them to the future, if you can extrapolate the …
Have you ever gotten a Facebook friend request from something other than a person? I have… several times… recently. There are countless businesses operating in Facebook as user profiles rather than pages. In the early days, those enterprising business owners that could see serious potential in Facebook had no option but to launch a profile for their …
