Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
When President Obama won his second bid for election, he made history in more ways than one. Outside the political sphere, our newly reelected president made social media history. Shortly after his victory was announced President Obama posted a photo to his official Twitter and Facebook accounts. Within hours, the photo of him embracing his …
If you look at most company blogs, they’re incredibly boring. They’re often nothing more than stock marketing material and cut/paste press releases. I’ve seen company blogs where every single post is about a new function or feature added to their product. As a result not a single potential customer reads the blog. The blog is …
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming years. Graph Search uses the one trillion or so social connections on Facebook to provide relevant and professionalized search results. The name itself is derived from a sociogram which Facebook …
In recent months, content marketing has moved beyond trendy buzzword to a full-fledged marketing strategy. Increasingly, the discussion has turned to its value to brands as it relates to SEO. Some believe content marketing will take over SEO. I don’t. As I outline in a new report, “Content Marketing Like a Pro: Tactics and Techniques …
Every day, I hop on a global magic carpet and attempt to interact with millions of people. The ride has allowed me to grow my Google+ following. You can grow yours too if you realize it’s not magic that powers the magic carpet. It’s a human connection. You probably wouldn’t want to invite 2.6 million people into …
I think it’s safe to say that most companies have finally become aware of how vital it is to have a well-integrated social media campaign as part of their marketing and customer support. However, the question of whether to manage the process in-house or to get outside help is still a widely debated question. While many …
It is no secret that guest posting is something that every company wants. Contributing guest articles to other websites is a great way to improve your organic traffic by earning a good variety of backlinks, not to mention help you gain some visibility amongst the community and those interested in SEO and online marketing. Creating …
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development of profitable content marketing strategies. That specific kind of content which takes into account both users and search engines in order to build high rankings in the search engine result pages and engage …
Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags. However, thanks to the recent changes in the Google algorithm, various popular social media channels such …
On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise video messages between brands and their followers. Twitter’s inclusion of video content will prove to be a pivotal asset in the process of strengthening brands’ relationships with their consumers, as …
