Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should be a primary focus. It is not only a way to engage a dedicated reader base, but also a means of establishing yourself as an expert and promoting your brand. …
Content marketing for the Internet and content marketing for radio follow the same rules. I know this because before I wore the uniform of a plain black t-shirt and jeans of an Internet marketer, you found me in a Hawaiian shirt as a whacky morning radio shock jock. Every morning for 6 years I got …
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a little time, let’s see what’s going on with Facebook” and an hour later you look at the clock and realize that you’ve got nothing to really show for your time. …
What’s one of the most crucial challenges a blogger faces? Blog content creation. Apart from “other” regular activities like blog promotion, advertising, connecting, SEOing, etc., a blogger should indulge in creating quality content on a consistent manner. Professional bloggers are great at creating high quality content. If you notice the leading big blogs, you can see …
When you are entering the Internet world, you will see that there are many people searching for something to meet their needs. The core medium to find information online is by using a “search engine”. Search engines have become the best resource for the people to get relevant source of information in terms of content, …
At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video. If we can view all these things as connection tools first and communication tools second that will make a huge …
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet usage occurs on mobile devices. The second and more interesting …
Facebook just announced that it will start allowing Advertisers to CPA bid. CPA is commonly known as Cost Per Action or Cost Per Acquisition to people in the Affiliate world. Today it’s available through it’s Ads API. Should measure conversions within the first 24 hours. CPA bidding is not available to all categories on Facebook Here are the ones it’s currently live on: Facebook Page …
The term content marketing has been gaining a lot of attention over the last few years and rightfully so. Content is the lifeline in today’s social eco-system so it makes sense. But content marketing means nothing without a strategy. A content strategy enables and positions a brand to tell a very consistent story across the …
Pinterest was one of the big success stories last year. Just when nobody thought another social media site could take the online world by storm, the photo-sharing, “virtual scrap board” managed to do just that. Online sites quickly realized that it was sending even more referral traffic than Twitter, and that it was bringing a …
