Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …
Many Google plus users were welcomed recently with the some new design changes. First impressions are, “I can see a lot more content”, which is great for both the user and also businesses. In some aspects, the new layout reminds me of Pinterest, I believe this is because of the focus of images and staggered …
When it comes to sharing on social media sites, you can be free from the real-time grind of sending as you type. There’s no need to do all your social media posting while sitting at a screen, thanks to a number of apps that do the job for you. One of the best is Buffer, …
“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we assume the actions they’re taking are safer or “more correct.” - “Influence”, Robert Cialdini At this point it is common knowledge among digital marketers that social share buttons are a critical …
Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence. According to Forbes, Google+ had 343 Million active users at the end of 2012, which is second only to Facebook. As this network …
Like many content creators the task of creating ebooks, books and large bodies of work used to be a real challenge for me. I would start many potential projects but I could never finish them. Over the last year I developed a creative process that unlocked the ability to write books, ebooks, manifestos, and other …
As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of the “searchable” content you post. Public information is sure to show up in search queries and may create problems if you are posting content on Facebook that you don’t necessarily want the world to see. In this …
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%! With over 650 million daily active …
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the midst of brand giants that will cover your brand’s popularity. As an SEO professional, you should be able to find ways to deal with this and develop unique ways to stand out …
It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time …
