Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
Pinterest may be a young social network, but it has already proved its potential to boost a website’s traffic. Based on a study posted by Brian Solis last January, the online pinboard can drive more traffic to websites than YouTube, Google+, and LinkedIn combined. Take the Initiative Of course, no Pinterest user will know that …
When it comes to business, Facebook is considered as an ideal social media marketing tool. That’s because it helps you promote your brand, reach your target market, and engage your existing customers—all at the same time. However, it’s difficult to know whether your Facebook marketing campaign is effective. This is where Facebook Page Insights takes …
Majority of online marketers thought that social media marketing is new, free, and easy, that it will only take days to set it up and deliver results. What they didn’t know is this marketing concept has been present since time immemorial. Additionally, it takes time, costs money, and requires hard work. Breaking the Social Media …
They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only matters if the outside is attractive enough to convince viewers to keep reading. In other words, your blog …
If stalking your friends on Facebook or Twitter is not enough, Foursquare got you covered. Last Tuesday, the location-based social network released its new notifications settings. This enables users to keep tabs on their friends while on the go. As posted on Foursquare’s official blog: Have friends or family that live in another city, state, or …
With too many social media sites now available on the Internet, it can be overwhelming for you to pick which to use for your business. This could cause frustration and may even confuse you in knowing which social network can help with your online marketing campaign. Well, the key here is to weed out the …
Maybe it is just me, but I find that getting a notification that someone has retweeted my content is really exciting. It could just be that I am glad that my contribution is being appreciated and has provided something to the user. But more likely, it is a slightly childish ego that makes me happy …
If you’re wondering whether social media branding works for businesses, Lab42 posted an infographic saying that it really matters. The market research company surveyed 1,000 social media users and asked them how they interact with brands on Facebook. As it turns out, a Facebook Page is more useful than a brand’s official website. What the …
If you’ve been using LinkedIn for a while, you’ll notice that three top stories in your selected industry constantly appear above the updates section. This is the LinkedIn Today, the network’s news aggregation service. Additionally, users can have the option to send the LinkedIn Today headlines to their email, either on a daily or weekly …
Based on our previous posts, there are two ways to generate leads on LinkedIn: the direct and indirect approach. Now that you know how you can do inbound marketing through your company page, it’s time to learn the different ways to do it. LinkedIn Answers This is one of the most useful but under-utilized tools on …
