Crowded markets are some of the most difficult markets to enter. They are usually competitive and many times it is difficult to differentiate your product with your competitors’ product.
Last week I wrote a post on how well Technorati has done in regards to their search engine optimization. I also mentioned there was a few key things they could do to improve what they’ve already done.
CNet has released the Top 10 Google Apps, which is a listing of the top Google applications and their ratings. The list was pretty good overall, but there was one big disappoint…
Google has announced a desktop gadget contest. The contest runs for the next month and the winner will receive $5000, plus the chance to show the world their mad skills.
Recently digg launched version 3.0 which allows a broader range of topics to now be submitted. The new digg is a great improvement compared to the last version, but with some small tweaks…
The Nielsen/Norman group recently did some eye tracking studies that show some interesting results. It shows that users seem to ignore animated ads, or graphic ads that stick out from the rest of the site.
Last week I posted about a Comcast technician who fell asleep on someone’s couch during a house call. David Dalka, a reader of Pronet Advertising, was talking with Comcast tech support about a problem he…
Wikipedia is a collaboratively built encyclopedia that has evolved into a great resource if you are looking for information on just about anything. Because of its popularity and the sheer number of people that use Wikipedia
Image is an important factor in marketing. If you want your product to be known as soft and gentle you may want it to be associated with a teddy bear. If you want your product to have a tough and rugged image
Last week there was spam site that managed to get over 5 billion pages indexed and ranked on Google within a matter of weeks. Shorty after someone outed the site Google yanked all the pages from their index. Kudos to Google for taking quick action, a big smack upside the head for letting this happen in the first place.
What does it say about your product when your employees use your competitors’ products more than they do your own? Based on a post from Andrew Hitchcock, Phillip Lenssen posted some statistics that show Microsoft employees use Google 3x more than they use MSN.
A lot of people use the power of buzz marketing because it can do wonders for their business, but there is also a dark side to buzz marketing where it can hurt your company’s reputation.
Millions of people search Google on a daily basis and thousands of companies are advertising on Google’s sponsored listings using keyword targeted text ads. You may not always be able to afford the number 1 sponsored listing or rank above the fold in the organic listings.
Leave it to someone who has little to no experience with any real world search marketing to make a ridiculous statement that “search advertising does NOT build brands.” That is what Scott Karp from Publishing 2.0 is saying today.
The analytics market is a crowded space with many players. There are a lot of robust analytics solutions that can track conversions, goals, revenue, expenses, and even allow you to create flexible dashboards.
Blog search engines such as Technorati, sphere, and Ice Rocket are great ways to bring more people to your site. What I really like about blog search engines is the people who use them tend to be the early adopters and the social media crowd. This should be your initial target audience. They’re the ones that will spread your message, of course provided they like what they see.
If you search for just about any popular keyword on Google you will notice one site that continually comes up very high in the results, usually on the first page. This site is Technorati, a blog search engine, and when it comes to SEO they are absolutely killing it.
Superman is a popular character. He has had his own TV show, movies and commercials. He has a large audience that follows him wherever he goes. On June 28 his new movie, Superman Returns, is coming out and Warner Brothers have been promoting it like crazy.
comScore Media Metrix released May’s monthly analysis of consumer activity of top online properties. The social networking phenomenon continued its stratospheric ascent, as MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors. It’s amazing how fast these sites continue to grow, now they just need to figure out how to monetize the traffic.
For years companies have been using sex appeal to sell their products. Depending on your target market, sex appeal may work wonders for you. GoDaddy has used sex appeal