Beer companies are in a competitive space filled with hundreds of competitors. If you walk to into a bar or a liquor store you have tons of brands to choose from, so how do beer companies try to convince you to buy their product instead of their competition’s product? They use humor. …
Advertisements usually have a negative connotation associated with them and because of this most people don’t like taking the time look at and even read advertisements. The good news is, not all advertisements are bad and some companies have taken the time to design some very clever advertising campaigns.
Thousands of blogs are being created every week and many of them are making critical mistakes within the first week of starting. If you are thinking about starting a blog here are some things that you should think about and do within the first 7 days of starting your blog.
* [Blinkx.tv to Power Microsoft Video Search](a href=”http://www.searchenginejournal.com/?p=3878)
Microsoft will be using Blinkx technology to power video search within MSN and Live.com.
Using nature is a great way to market a product. By creating a soft and warm atmosphere you can make your product have the image of being soft, gentle and warm just like [Snuggle fabric softener](http://www.snuggle.com/home.asp). So if you want to brand your product as being soft and personal like Snuggle you may want to use nature in your marketing and advertising campaigns. …
For quite a long time I have been reading [Lee Odden’s blog](http://www.toprankblog.com/) and have had the privilege to meet Lee in person at a few conferences. Lee has been in the industry for 9 years and he has a unique approach on PR and SEO. Because of this I asked him a few questions through an email interview. Here are the questions and his answers.
You wouldn’t let your nephew be your accountant, so why would you hire him to build your website? That’s pretty much the question Todd Malicoat is asking with his latest post titled “[You wear a suit to work, but let your nephew design your website?](http://www.stuntdubl.com/2006/10/11/you-wear-a-suit-to-work-but-let-your-nephew-design-your-website/)”
Have you ever wondered how popular your blog is compared to other blogs in your industry? You might be able to figure this out by doing a simple backward link check, but that only shows you a small part of the full picture. Why not compare traffic or even RSS subscribers to get a more complete picture? Today [Text Link Ads](http://www.text-link-ads.com) released a [tool](http://www.text-link-ads.com/blog_juice/) that compares the popularity of your blog to others by taking multiple variables into account.
Last week, Matt from 37signals wrote “[The casino experience](http://37signals.com/svn/archives2/the_casino_experience.php)” that analyzes a casino from a design perspective. Matt hits on points such as the fact that casinos have no windows, no clocks, and they are hard to navigate, which are all great ways to keep people gambling. From a marketing perspective you can actually take many of these principles that casinos use to help improve your conversion rate.
Communispace, a company that builds private communities for corporations, put out a press release for the 10 Best Practices for Online Customer Communities. Private label social networks and communities that are built around brands & products are starting to become more commonplace as companies begin to realize just how powerful they can be.
No, not really. But more than half of MySpacers are over 35 according to a study from comScore. That’s a wake up call. Although Pete Cashmore from Mashable thinks that statistic is irrelevant…
Sometimes in business you have competitors that love to mimic and copy all of your moves. The worst part about this is that it makes it hard to show your potential customers the benefits of your product compared to your competitor’s product. So what do you do when this happens to you? You can do something so drastic and unexpected that they have no choice but to stop copying you.
* [Google Buys Birthplace Garage](http://blog.searchenginewatch.com/blog/061002-082355)
Google has purchased the garage where the company developed after its initial birth at Stanford University. Actually, they’ve purchased the home of Google vice president of product management Susan Wojcicki. Before she became a Google VP, Wojcicki rented the garage attached to her home to Google cofounders Larry Page and Sergey Brin.
The [Word of Mouth Research Blog](http://www.womma.org/research/studies/buzz_drives_two.htm) from [WOMMA](http://www.womma.org/) points to [an interesting study](http://hbswk.hbs.edu/archive/1956.html) from A McKinsey & Co. strategy consultant named Renee Dye which shows that buzz drives two-thirds of the US economy. The study is from back in 2001 and was published by the Harvard Business Review. Here are the key findings…
Does your company have a MySpace page? If so, are you “friends” with your customers? Did they friend you or did you friend them? If you do not own a company are there any companies that you would want to be friends with?
Many companies are starting to create company blogs because it is a great way to keep in touch with customers. There are some good company blogs out there, but many are ignoring their customers by blogging about things that do not really help their customers. One of these companies that I think is ignoring their customers is [FeedBurner](http://blogs.feedburner.com/feedburner/).
Yesterday [SEO Black Hat](http://www.seoblackhat.com) wrote [10 Steps to Guarantee You Make the Digg Front Page](http://seoblackhat.com/2006/10/02/10-steps-to-guarantee-you-make-the-digg-front-page/), which discusses 10 tips to help you get on the digg front page. Here are the tips he recommended.
[Steve Rubel](http://www.micropersuasion.com/) points us to this [Mediapost article](http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=48714) that reports Verizon is getting ready to launch an “all issues on the table” blog for consumers. First of all I think this is great because like [Steve says](http://www.micropersuasion.com/2006/10/verizon_plans_2.html)…
I was just reading [Search Engine Journal](http://www.searchenginejournal.com/?p=3852) and I saw something quite interesting. A site called [User/Submitter](http://www.usersubmitter.com/) is providing a service that will help you get on the digg frontpage. If you are a user you can get paid 50 cents for each story you digg and as a submitter you are charged a base price of $20 and $1 for each digg you desire.
During the second week of September I wrote a post called [My 50 favorite design resources](http://www.pronetadvertising.com/articles/my-50-favorite-design-resources.html) that got traffic as a result of [StumbleUpon](http://www.stumbleupon.com), [digg](http://www.digg.com) and [del.icio.us](http://del.icio.us). The article received 11350 visitors from StumbleUpon, 8879 from digg and 2715 from del.icio.us. As a result here are my observations regarding the visitors and overall traffic: