Ethics of SEO
Social Media

Ethics of SEO

There’s no denying the fact that search engine optimization has an
‘iffy’ reputation at best, and that’s being generous. Many people think SEO is worse than the plague itself. I’ve actually heard someone say word for word that they’re “allergic to SEO.”

7/12/2006 Comments Off
Making Fridays Fun
Social Media

Making Fridays Fun

You may have noticed that every Friday, Cameron and I post about humor and news. Cameron usually writes a catchup with all the hottest Internet marketing news of the week and I write a couple of marketing related humor posts.

7/12/2006 Comments Off
The Apple of my eye
Social Media

The Apple of my eye

In the last couple of years Apple computers have taken their TV commercials to the next level. They have used silhouettes and upbeat music to make people pumped about the iPod.

7/10/2006 Comments Off
Politics 2.0
Social Media

Politics 2.0

Is it any surprise that politicians are embracing web 2.0 for their
political campaigns? It was only a matter of time before they came around and I suspect it’s only going to get worse, or better, depending on how you look at it.

7/10/2006 Comments Off
Catchup – 7/7/06
Social Media

Catchup – 7/7/06

Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.

7/7/2006 Comments Off
Be different
Social Media

Be different

Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…

7/6/2006 Comments Off
Customers have a louder voice
Social Media

Customers have a louder voice

There’s a big shift taking place in the customer service industry, we – the consumers – are taking back control. Recently there’s been a couple of videos released that show just how painful the customer service experience really is. This isn’t anything new, we’ve all experienced it firsthand for ourselves, but now with the power of viral marketing (good or bad) these companies are exposed in a whole new light, and it’s sending a very powerful message .

The forgotten search
Social Media

The forgotten search

With the number of websites on the web growing each day, internal search is becoming more and more popular. Ecommerce sites all the way up to blogs now have an internal search feature where anyone can search for content, products, and services within that website.

7/3/2006 Comments Off