The last couple of days I have been playing with the Google Co-op, which you might have heard of. It’s been out for two days now so we have yet to see where it goes, but I thought I’d introduce a few features about it.
One of the greatest things about search engine marketing and Internet marketing in general is that you have tons of data to work with. You can tell how many people are clicking on your banner ads, how visitors are getting to your website, who those visitors are, and tons of other stuff that gives you feedback on how your marketing is doing.
You know you’ve got a strong brand when people are going through the trouble to make fun of it. Whenever a company makes a big impact with their marketing they always end up with a few mocks in magazines or on television. When this happens, it actually says a lot about the brand that is in the spotlight.
Getting and maintaining ranking is critical to your online success. As discussed in the previous four posts, the way that search engines decide how websites are ranked is decided by three main characteristics: code, content and links.
Optimizing code and content is essential to get ranking with search engines, but another element that deserves attention is link popularity. Link popularity is the number of websites that link to your website. The difficulty with link popularity is that you have less control.
Content is key when optimizing your website for search engines. In order for search engines to rank your site, they have to see that your content is relevant to the keywords it is looking for. There are five main ideas to keep in mind when optimizing content for search engines: Quality, Uniqueness, Relevance, Themes, and Keyword Density.
One of the main things search engines look at when ranking websites is Code. Think of your websites code like you would think of decor when selling your house. You might have a great house, but if the decor is missing or bad then your entire house will be underrepresented and difficult to sell. Search engines are your buyer when you are trying to get ranking and they take a close look at things like URL strings, navigation, accessibility, headings and meta tags.
Using a search engine is not exactly complicated, and that’s the point. However, what search engines do to produce those results is a different story. There is a lot that goes into how search engines work but it all comes down to a few basic things.
Most of the billboards we see carry a message that we can all understand. “Real California Cheese” is pretty self explanatory and there aren’t too many people out there who don’t know what Cheese is. So you can imagine my surprise when I saw this sign as I was driving on the 880 Freeway by the Oakland Coliseum
The new Web 2.0 websites offer a ton of opportunity to get outside of the box with your marketing tactics. Standard banner ads, links, and any other “typical” methods are no longer your only choice. In fact, they are far more expensive and far less creative than some of the things you can do these days. By combining both the old and the new, companies are able to do some pretty neat things.
So, you want to go global with your website eh? Not so fast, if you have ever traveled to another country you will appreciate just how different things can be despite the fact that we are all made of the same stuff. These differences are critical to a successful international launch and without truly understanding your market you could be making some big mistakes.
We’ve all surprised our friends with some random talent we have at some point. I guess I never realized that companies can do the same thing. Yesterday I was browsing through Google and found some “Specialty Search Engines” that they have released. They have U.S. Government, Linux, BSD, Apple Macintosh, and Microsoft search engines available.
There has been a lot of talk lately about realigning high traffic homepages. MSN is currently testing a modified homepage design. There are some major differences then just a new look. The new homepage makes better use of screen space, primarily by changing the placement of several sections.
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Face it, closing your eyes and wishing for ranking isn’t going to work. There are a lot of Web 2.0 companies out there banking on search engine popularity, but to get this takes a lot more than a good product, service, or website design. Some companies are successful because they have taken the time to build a website that will get them in the door with search engines in a big way. [Digg.com](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) is one of these sites and probably one of the most successful social networking sites out there. So what is it that makes gets digg.com dug by search engines? Here are a few things that digg.com does which make it so popular with the search engines.
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I'll be the first to admit that business as usual is a horrific bore. Normal marketing has become so blah that whenever anybody steps outside of that and has a little fun, the crowd responds. Apple is a perfect example of a company that had a little fun out there and took advantage of creativity and innovation to get people off their chairs and make some noise. In case you haven't heard yet, Apple released software that allows their computers to load Windows XP. This caught a lot of people by surprise (although there were rumors) and instantly resulted in a rampage of buzz and excitement.