Increase your visibility on blog search engines
Social Media

Increase your visibility on blog search engines

Blog search engines such as Technorati, sphere, and Ice Rocket are great ways to bring more people to your site. What I really like about blog search engines is the people who use them tend to be the early adopters and the social media crowd. This should be your initial target audience. They’re the ones that will spread your message, of course provided they like what they see.

Technorati not just techno babble
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Technorati not just techno babble

If you search for just about any popular keyword on Google you will notice one site that continually comes up very high in the results, usually on the first page. This site is Technorati, a blog search engine, and when it comes to SEO they are absolutely killing it.

6/19/2006 Comments Off
Catchup – 6/16/06
Social Media

Catchup – 6/16/06

comScore Media Metrix released May’s monthly analysis of consumer activity of top online properties. The social networking phenomenon continued its stratospheric ascent, as MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors. It’s amazing how fast these sites continue to grow, now they just need to figure out how to monetize the traffic.

6/16/2006 Comments Off
Pretty marketing
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Pretty marketing

For years companies have been using sex appeal to sell their products. Depending on your target market, sex appeal may work wonders for you. GoDaddy has used sex appeal

6/16/2006 Comments Off
Marketing with fear
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Marketing with fear

Fear is an interesting thing, it can affect the way you think and react. When y2k was coming around, people had a fear of computers going wrong so everyone started stacking up on basic supplies such as dried food and water.

6/16/2006 Comments Off
Optimize for people, not search engines
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Optimize for people, not search engines

Don’t you hate it when you click through to a search engine result only to find a site that has been overly optimized, without visitors in mind. We’ve all experienced it, you know, the sites that are so ugly you can hardly stand to look at them. The ones where the content is stuffed with so many keywords that it is clear that it was only written with the search engines in mind.

6/15/2006 Comments Off
TechCrunch advertisers can get penalized by Google
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TechCrunch advertisers can get penalized by Google

Each one of the four premium ad spots on TechCrunch currently sell for $10,000 per month. That may seem like a lot of money at first but when you consider you the fact you’re reaching 3 million eye balls from a very targeted audience every month it’s not so bad. But before you pony up the 10 grand for one of these spots you better take a moment to consider the potential consequences.

How to: Robots.txt
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How to: Robots.txt

There has been some noise around the seo industry today about Google not obeying the NoIndex meta tag. Google is indexing pages that use this tag when they shouldn’t be. I have actually seen this first hand myself when our company received an email earlier this week asking for opinions on the seo of a website. We noticed this site was trying to keep pages from being indexed in the search engines by using this meta tag. However, when we searched through Google we noticed these pages were still being indexed.

6/14/2006 Comments Off
eBay wiki wiki wiki
Social Media

eBay wiki wiki wiki

The eBay Wiki launched today, it is a community driven wiki that eBay has created in collaboration with JotSpot. JotSpot was the first company to create a wiki platform, similar to the platform used by Wikipedia.

6/14/2006 Comments Off
Viral marketing for links
Social Media

Viral marketing for links

Link building was once the most tedious, labor intensive processes of search engine optimization. It’s funny because inbound links also happen to be one of the more important aspects to your search engine rankings. Fortunately, it’s not so tedious anymore. Thanks to the social web, link building through buzz marketing is now possible.

Catchup – 6/12/06
Social Media

Catchup – 6/12/06

Yahoo has launched a customized version of Internet Explorer 7 Beta 2, which has Yahoo search built into the browser. It’s good to see that Yahoo still has some fight left in them, I was beginning to think they’d thrown in towel for the search war. With the loyal following that Firefox has built I’m not sure yet whether this is a good move or not. What do you think?

Don't forget the fun
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Don't forget the fun

Before I started this blog in January I read 10 Tips to Better Blogging, which I try to follow to some extent. Since then, I have learned a lot about blogging and one important thing that is not on that list.

6/12/2006 Comments Off
Should your business have a blog?
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Should your business have a blog?

There’s a lot of good reasons your business should have a blog if it
doesn’t already have one. In fact, I’m going to go as far as to say that you cannot afford not to have one. Big business or small, it doesn’t matter, they are simply to powerful of a communication tool that you can’t ignore them.

6/9/2006 Comments Off
VW terrorist ad
Social Media

VW terrorist ad

There a lot of things that people hate in the world. Some people hate specific things, while others may hate certain types of people. People are passionate about what they hate, using hate and passion in your marketing campaign can help promote your product or service.