StumbleUpon’s social browsing application has been such a big success in the past couple years they decided expand. They just launched [StumbleVideo](http://video.stumbleupon.com/) which recommends videos based on what others voted as thumbs up and thumbs down.
A few days ago the number 7th Digg user, Karim ([supernova17](http://digg.com/users/supernova17/profile)), got banned from Digg for [submitting a story for money](http://themulife.com/?p=412). With Digg becoming a popular social news site that is becoming increasingly attractive to companies, it seems that more and more top users are being offered money for submissions and with all the talk from Jason Calacanis about [top Digg users getting paid by PR firms](http://www.calacanis.com/2006/12/11/digg-users-are-getting-paid/) it appears that yet another Digg user’s account just got banned.
So far this week we’ve received news that two major companies have partnered with YouTube to create viral video campaigns. The first was Coke who has partnered with YouTube in a promotion called “Holiday Wishcast” that lets users send holiday video greetings to their friends.
So, if you don’t pay the people you have working for you, they’ll find ways to pay themselves. […]
We are going to be starting a weekly series here on Pronet Advertising where we pick one site every week and provide a few linkbait / viral ideas for it. Anyone is welcome to submit a site to us; we will randomly pick one that we feature every week. These posts will be public so if your site is selected it will be shown along with a few ideas for linkbaiting. We will not post your name or any personal information.
One of the most commonly used feature on [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) is [Digg Spy](http://digg.com/spy), most people are using it as a way to see what stories people are submitting, digging, burying and commenting on. Digg Spy is great for all of those things, but it can do a lot more for you.
As more people become aware of [MySpace](http://www.myspace.com), it’s becoming less of a place for teens and has been developing more of a grown-up atmosphere. In an attempt to capitalize on the mass number of users, a lot of companies are dipping their toes into the MySpace waters, but the results aren’t always good. It’s a tough place to sell a product or a service and although companies in niche industries have had some success, it’s not always easy for a company to find the right tone when it comes to creating and promoting their profile.
Linkbaiting is a relatively new term in the SEO world that’s been on fire over the last year or so. One of the arguments that I have heard a lot lately is that linkbaiting is nothing new; it just has a buzzword attached to it now. Well that’s partially true, the idea of creating remarkable content (credit: Andy Hagans) for the purpose of attracting links is by no means anything new. It’s been around since before most people even knew what SEO was or realized why they needed it. So, the question remains, why is linkbaiting all of a sudden so popular and effective? Two words: social media.
As the general public turns to the Internet for their shopping needs, it is important for brick and mortar businesses to marry their online and offline marketing campaigns. There are examples of traditional businesses doing a great job at this, but some seem to have missed the boat.
SES Chicago was a blast. We had the chance to network with a ton of new people and also had a great time hanging out with old friends we’ve made over the last year while attending other conferences. Some of the things that stood out from the week are…
Have you ever watched a boring TV commercial, one so boring and dull that you don’t even remember it? We all have, so the next time you are creating an advertising campaign don’t bore people, but instead show what bored people do.
Although the social media space seems to be ruled by sites like [Digg](http://www.digg.com), [del.icio.us](http://del.icio.us) and [Netscape](http://www.netscape.com), there is still room for more. Recently a site called [Deals.com](http://www.deals.com) launched which is just like Digg, but for finding deals.
I recently did an [interview](http://news.com.com/The+big+Digg+rig/2100-1025_3-6140293.html) with Elinor Mills from C|Net on [Digg spam](http://bokardo.com/archives/yes-virginia-there-is-spam-on-digg/) and noticed that the article contained a lot of inaccurate information. She quoted me as saying
Neil and I are both leaving very early in the morning for SES Chicago. We’ll be meeting up at the Chicago airport around noon and then heading over to the Hilton where we’ll be staying for the rest of the week. Neil is speaking on the Social Media Optimization panel and I will be speaking on Linkbait & Viral Search Success. Both of our sessions are on Wednesday. Beside that we plan on hanging around during the day and catching a few sessions here and there. In the evenings we can probably be found at the parties or the hotel bar. Hope to see you all there.
Widgets have been a hot topic lately and it seems more and more companies are getting into it due to their effect on website traffic and brand recognition. Although widgets sound like a great thing for everyone to have, the problem with them is that not everyone has the technical know how to create them. Because of this a company called [MuseStorm](http://www.musestorm.com/) recently launched into private beta looking to solve this pain for publishers.
Fear appeal is something that marketers have been using for centuries. When you want people to buy a product you don’t always have to tell them all the benefits of using it, but instead you can show them what will happen if they don’t use the product. If you scare people enough they will remember your product and buy it.
Spamming on Digg has been getting a lot of attention lately because of [URLs getting banned](http://www.pronetadvertising.com/articles/how-not-to-get-your-url-banned-from-digg.html) and [bad stories](http://www.niallkennedy.com/blog/archives/2006/11/spam-farms-social-web.html) making the homepage, but no one is really talking about spam on Netscape. In the last month or two Netscape released a friends page similar to [Digg’s](http://digg.com/users/kevinrose/friends/submitted) where you can see what all of your friends submitted which allows you to vote on those stories with ease. This clearly opens up the door for spammers.
In the past few months it seems that more and more bloggers have been placing the [MyBlogLog widget](http://www.mybloglog.com/) on their blog so they can see who is coming to their blog. The concept of MyBlogLog(ging) is becoming popular and some have gone even as far as [writing guides](http://qureyoon.blogspot.com/2006/11/complete-guide-to-mybloglogging.html) on how to use it. So why is MyBlogLogging catching on like a wildfire?
A few weeks ago Mike Stopforth mentioned in an article that one of his goals before he dies is to drive an Aston Martin. Aston Martin, who was obviously tracking their buzz, saw this and sent Mike an email offering him a day with an Aston Martin. Now, Mike and all the other people that saw this story that are interested in exotic automobiles are now evangelists for life. Aston Martin did not have to do this, as Mike was already an evangelist. But they did and in the process created a little buzz for themselves and also possibly won over a few new customers, or at least future customers.
One good thing that is coming from social media is that it is pushing companies to treat consumers with a higher level of respect. Days when companies can lie to us, cheat us, treat us like crap, or get away with creating crappy products are gone. A few examples we have seen lately include the infamous AOL customer service call and the Comcast technician falling asleep at a customer’s house. Companies that continue to allow these things to spread through social media without managing them will clearly be caught and hung out to dry.