[Guy Kawasaki](http://blog.guykawasaki.com) recently wrote, “[Ten Things to Learn This School Year](http://blog.guykawasaki.com/2006/08/ten_things_to_l.html)”, and as a college student what he said really holds true for me. I am currently a senior in college and my major is marketing, so far it has not prepared me for the real world.
You could put up a pretty strong argument that marketing is one of the most important factors of a company’s success. It is definitely up there, but these days the actual product or service is probably most important. Okay, so why are there so many companies being launched right now that have no marketing plans at all?
Have you ever found it hard to figure out how to improve your website? We have been having this pain for years which is why we created. We just launched Crazy Egg today. So what is Crazy Egg?
Some people do not believe in link building, are not concerned with it, or do not know about it, and in these cases link popularity is achieved naturally over time. So how do these people increase their link popularity naturally?
Linkbaiting is word that has been getting some attention recently. It is getting so popular that Aaron Pratt created an award for linkbaiting. So what is linkbaiting and why is everyone talking about?
Text links have become a hot commodity in the last couple of years. Website owners have realized that they can earn money by selling links and businesses have realized that they can increase their search engine rankings by buying links.
Internet search giant Google is reportedly planning to set up a server farm in India. This would be the second attempt by the Mountain View, California-based company, after infrastructure-related problems forced it to cancel an earlier plan which was scheduled for March this year. The company went on to set up that server farm in Taiwan.
Stupidity is something that we all see on a regular basis. It could be others around you doing stupid things or it even stupid things that you, yourself do. Companies such as Vonage have used stupidity in their TV commercials …
Reciprocal linking in its most common form is when website A links to website B and website B links back to website A. This link building tactic has been used throughout the web for many years and its main purpose is to help websites increase their search engine rankings.
One subject that I seem to get asked a lot about is links. Is it better to buy links, reciprocate links, or to just try to create linkbait? Is a paid link better than a natural link? Are reciprocal links dead? Is this link stronger than that link?
Tracking your buzz is really something that is becoming more and more important over and will continue to increase in importance as time goes on. Everything is going social right now and messages fly around the web at a million miles by hour. In order to manage your reputation you need to track the right things, so here’s a list of 10 things that you absolutely need to be monitoring.
Today I was posed with a question on URL structure, “is better to go with a short URL or a long URL?” Many websites/blogs have specific goals that they are trying to reach, and depending on your goals you can go with one option or the other.
Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO.
Lately, blog optimization has been catching on like a wild fire. People have been blogging about their increase in search engine traffic due to SEO and others are starting to realize that they need to optimize their blog.
Google and Yahoo have been quietly agreeing to deals that compensate some of the country’s top news organizations for their content and help drive more traffic to their Web sites and that a major shift might be ahead in the relationship between old media and new Internet gatekeepers.
When people think about search engine optimization they think about increasing their traffic from search engines. Most people see it as a good source of relevant traffic and a potential way to increase revenue but there is one major downside of search engine optimization, bad traffic.
Over the last couple of years social media has really taken off and participation is growing at a super fast rate. At any given time there are millions of people writing blog posts or content to put on the web. The minute these people write something and post it, an audience is already there and waiting to read it.
Have you ever heard the saying “dedication is the key to success”? Well, in many cases it is true, if you can show your customers that you are dedicated to all of their needs then there is a good chance that they will keep on paying you.
Today was the last day of our trip and I am on my way home as we speak. We had a fun time at WordCamp, Search Engine Strategies, and all of the parties that went along with it.
Recently I did an email interview with Guy Kawasaki who is a well known blogger, venture capitalist, and an evangelist (not in any particular order). I asked him 12 questions regarding blogging, venture capital, and marketing.