The explosion of web communities has caught the eye of even the most traditional businessmen. The possible benefits of corporate participation in communities have executives chomping at the bit to enter these markets. However, there are inherent risks that can wreak havoc on public relations and brand image if the wrong strategy is pursued.
Have you ever heard the saying big things come in small packages? Honda has a great commercial that represents exactly how big things come in small packages.
People are [trying all kinds of methods](http://www.pronetadvertising.com/articles/latest-digg-payola-exposed.html) to make the Digg homepage but it seems that Kevin Federline has just beaten them all to the punch. Today, a [story](http://digg.com/celebrity/Taco_Bell_president_offers_Kevin_Federline_a_job_behind_the_counter) about Mr. Federline being offered a job at Taco Bell made the homepage and it did extremely with well over 1000 diggs. Here are a few things we all can learn about Digg from Kevin
A few days ago Neil reported on an article that I had written about how a few users were abusing Netscape.com’s site-mail feature to get their content promoted to the home page. While the feature on its own is a great idea, the abuse made it almost unbearable to use. Netscape has announced what appears to be a first step towards combating this problem.
For the fifth installment of the Pimp My Links series we are featuring MyPunchbowl, a web based party planning application. MyPunchbowl makes it easy to put together all the pieces of organizing a party including picking the date, sending invites, managing the catering, purchasing supplies, renting equipment, and more.
Let’s assume that the ratio of referral traffic to social media traffic (by way of social bookmarking and socially driven sites) is 1:10. The question is quite simple actually, but the answer isn’t. Would you rather have 5000 unique visitors from Digg.com or would you rather have 500 visitors from everywhere else on the web?
StumbleUpon, the web surfing social network, is hands down a long term traffic builder for blogs, online businesses, […]
[Text Link Ads](http://www.text-link-ads.com) is a company Cameron and I have loved since they started. They provide a great service to bloggers by helping them make more money from their blog and they help businesses increase their traffic through text links. Due to our passion for Text Link Ads and because I have known [Patrick Gavin](http://www.linkbuildingblog.com/2005/05/about_patrick_g.html) (one of the co-founders) since I was in “diapers” we decided to become the new evangelists for them.
Every once in a while I will come across a beautifully orchestrated hoax and ask myself, why would someone do this? Having too much free time on your hands and temporary Internet celebrity aside, a carefully crafted hoax can be leveraged to your advantage.
Loren Feldman from 1938 posted a video on his blog saying that linkbait is for losers and honesty is the best form of linkbait. While I can appreciate Loren’s opinion and he is definitely on to something I think maybe he went a bit to far. Yes, social media marketing should be executed in a way that you never want to lie to your customers and you should always be open and honest. But at the same time crafting a message with clever titles is just plain smart marketing.
Last spring we started developing Serph, a tool that helps you find what other people are saying on the web right now. For a couple of months now we have slowly been inviting a handful of people into our closed beta for testing and feedback. As of yesterday we have officially gone from a closed beta to a more “open” beta.
YouTube is one of the most popular web sites on the Internet, beating the next biggest website, MySpace, by a hefty margin. Millions of people visit YouTube to watch the latest viral videos and to take a look at the featured content on the site.
I am proud to welcome [Muhammad Saleem](http://www.pronetadvertising.com/about/muhammad.html) to the Pronet Advertising team. I have been good friends with Muhammad for quite some time now and we have both had great conversations with each other about social media. You may have read some of his blog posts on social media at [The Mu Life](http://www.themulife.com) or seen him on some of the popular social media sites. As a [top 20 Digger](http://digg.com/users/msaleem/profile) and as a [Netscape Navigator](http://www.netscape.com/member/msaleem/) Muhammad has a lot knowledge and will be sharing his experiences on Pronet.
Most people think that the key to getting on the [Digg homepage](http://www.pronetadvertising.com/articles/how-to-get-on-the-digg-homepage.html) is great content. Although this is true, a good Digg title and description can make “non-Digg worthy” content reach the homepage.
Commercials are a great way to brand a company or a product. But what’s even more effective is when others start creating their own fake commercials to make fun of your product. We have seen this with [Apple’s iPod](http://www.pronetadvertising.com/articles/ipod-bloopers.html) and now we are already seeing this with Apple’s iPhone, which isn’t even released yet.
Don’t you just hate it when a site you trying to visit is down for maintenance? It usually causes users to get ticked off, especially if it ends up happening too often. This actually happens to [Crazy Egg](http://www.crazyegg.com) more often then we’d like because of the constant upgrades and tweaks we do. Due to this we decided to create a Crazy Egg maintenance game.
Have you ever seen a [company’s MySpace profile](http://www.pronetadvertising.com/articles/aquafinas-myspace-marketing.html)? I have noticed that more and more large, medium and small businesses are creating profiles in an effort to leverage the MySpace community. It seems like most of them think that by popping up a decently designed profile and adding thousands of friends their business will grow to a whole new level, but the problem is that this in itself is not too effective.
[Chris Hooley](http://www.chris-hooley.com/) and I were talking today and we both noticed that [Market Wire](http://www.marketwire.com/) has been spamming Digg for almost 200 days. They have [submitted](http://digg.com/users/marketwire/news/submitted) over 300 press releases to Digg from their own Digg account in an attempt to get their press releases more attention.