Dr. Google
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Dr. Google

Did any of you read the open letter to Google where Andy Beal complained that AdWords was giving him a headache? Well Google responded by sending Andy a package with a letter and a small bottle of pain relief. What a brilliant PR move by Google!

Banned Soesman commercial
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Banned Soesman commercial

Some of the most entertaining commercials have catchy songs. Pepsi has a commercial with Jimmy Fallon and Parker Posey dancing to an upbeat song while drinking a bottle of Pepsi.

7/14/2006 Comments Off
Catchup – 7/14/06
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Catchup – 7/14/06

Google is working on a health portal named the Google Health Scrapbook. From what I understand there will be a “directory” for patients, doctors, vendors and pharmaceutical each. Google “users will be able to log in with their own account information and do things such as add a new medical provider, check their medical records or pay their bills.”

7/14/2006 Comments Off
Ethics of SEO
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Ethics of SEO

There’s no denying the fact that search engine optimization has an
‘iffy’ reputation at best, and that’s being generous. Many people think SEO is worse than the plague itself. I’ve actually heard someone say word for word that they’re “allergic to SEO.”

7/12/2006 Comments Off
Making Fridays Fun
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Making Fridays Fun

You may have noticed that every Friday, Cameron and I post about humor and news. Cameron usually writes a catchup with all the hottest Internet marketing news of the week and I write a couple of marketing related humor posts.

7/12/2006 Comments Off
The Apple of my eye
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The Apple of my eye

In the last couple of years Apple computers have taken their TV commercials to the next level. They have used silhouettes and upbeat music to make people pumped about the iPod.

7/10/2006 Comments Off
Politics 2.0
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Politics 2.0

Is it any surprise that politicians are embracing web 2.0 for their
political campaigns? It was only a matter of time before they came around and I suspect it’s only going to get worse, or better, depending on how you look at it.

7/10/2006 Comments Off
Catchup – 7/7/06
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Catchup – 7/7/06

Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.

7/7/2006 Comments Off
Be different
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Be different

Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…

7/6/2006 Comments Off
Customers have a louder voice
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Customers have a louder voice

There’s a big shift taking place in the customer service industry, we – the consumers – are taking back control. Recently there’s been a couple of videos released that show just how painful the customer service experience really is. This isn’t anything new, we’ve all experienced it firsthand for ourselves, but now with the power of viral marketing (good or bad) these companies are exposed in a whole new light, and it’s sending a very powerful message .