Launching a social media marketing campaign in concert with a traditional media campaign, such as press releases, is a great idea. I’ve seen a few others touch on this subject in the past with the latest being Scott from SEOmoz, who talks about creating a Digg campaign to compliment a client’s traditional PR campaign.
Although the concept of [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) seems very simple, it is actually very complicated. Most people think stories are submitted and the ones that are at the top of the upcoming section are the ones that are going to get promoted to the homepage next.
In a competitive space sometimes you need a special touch to win over customers.
[Del.icio.us](http://del.icio.us) is the most popular bookmarking service on the web. By getting on the Del.icio.us [popular](http://del.icio.us/popular/) or [hotlist](http://del.icio.us) page you could get thousands of visitors coming to your website within minutes. Here are some ways that I have found that can help your content get on these pages.
[MyBlogLog](http://www.mybloglog.com) is on so many popular blogs that it was just a matter of time before it started to be abused by spammers. At first, people were able to sign up for [fake accounts](http://www.pronetadvertising.com/articles/hijacking-communities.html) under other people’s name and now users are able to leverage it for [free advertising](http://www.soloseo.com/blog/2007/01/10/free-advertising-on-techcrunch-with-mybloglog-flaw/).
Sites like [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) are well known for driving thousands of visitors to a website within a very short period of time. Because of this everyone is scrambling to get a story on the [homepage](http://www.pronetadvertising.com/articles/how-to-get-on-the-digg-homepage.html) without realizing that they could get hundreds of hits from Digg on a daily basis without even getting their site on Digg’s homepage.
Reaching your target customer is a difficult task in marketing because of the lack of information about public preference. The more information you have, the better job you can do establishing who you target market is and how you can reach them…
Have you ever heard those songs on the radio that was so good that you wanted to start singing along? So good that you even heard other people singing them when they thought no one is watching? Just imagine if you captured one of those moments on camera, you could turn that moment into a humorous commercial…
I’m proud to say that Pronet Advertising has won the award for Best Social Media Optimization blog of 2006 in the Search Blog Awards that was put on by Loren Baker from Search Engine Journal. We are really honored to win this award and would like to thank everyone who voted for us. We look forward to stepping it up another notch in 2007.
Last month I attended the [Search Engine Strategies Conference in Chicago](http://www.searchenginestrategies.com/sew/chicago06/index.html) where thousands of people in the Internet marketing industry came together. I know many of you could not be there and are wondering what these conferences are like. Here is a video where [Todd Malicoat](http://www.stuntdubl.com), [Mike McDonald](http://www.webpronews.com), and I discussed Digg and SEO. This is a good example of the type of things that get discussed during the day when everyone is not out partying…
As many of you already know I am currently a senior in college and have around 9 classes left. Some people think I must graduate even if it takes me a couple more years to finish and others say I should drop out. And then there’s [Jeremy Schoemaker](http://www.shoemoney.com) who told me to drop out of my current college and attend University of Nebraska, Shoemoney (UNSM); so I decided to take Jeremy up on his offer and attend his university for a few days. Here are some of the things that I have learned from Jeremy…
LinkedIn has launched its new Answers service, which allows LinkedIn users to both ask questions and answer them. The service is very similar to Yahoo Answers except for the fact that it only covers a small niche whereas Yahoo Answers covers topics for anything. This actually gives them an advantage because they aren’t in competition with other questions & answers sites.
I’ve been checking out this new video advertising service from Adbrite that Shoemoney blogged about last night. Basically it is a video hosting service that offers a customizable video player that you can brand with your own logo. The player also comes with non-intrusive ads; if the user hovers over a little text link in the top left corner there’s a small ad that drops down, split screen style, on top of the video.
MySpace.com has announced the first winner of the MySpace Impact Awards which recognize people and organizations â€œmaking a […]
Social Media Marketing (SMM) and Social Media Optimization (SMO) are two new phrases that popped up last year to define marketing through social media and social networking sites. There seems to be a lot of confusion about what each of them mean and what exactly they define, which is bound to happen with any new phrase.
I have to say that the MyBlogLog widget is probably one of the most widely used widgets there is, and for that they deserve a lot of credit. It’s not easy coming up with a widget that nearly every blogger will want to use.
I have just been tagged by [Allen Stern](http://www.centernetworks.com/2007-predictions) and [Cameron Olthuis](http://www.cameronolthuis.com/2006/12/predictions-for-2007/) to share my predictions for 2007. So here goes:
Whether you have your own kids or you know some little kids you’ll notice that everyone is afraid of them learning bad things. Kids are our future and if they all learn bad things then there is a good chance the future will be screwed. So why not use this fear that we all have to create an effective advertisement?