Every year car manufacturers release their new models for the upcoming year. They use many different forms of advertising to notify the public of these upcoming models.
With the number of websites on the web growing each day, internal search is becoming more and more popular. Ecommerce sites all the way up to blogs now have an internal search feature where anyone can search for content, products, and services within that website.
In the last few days Michael Arrington has added 2 new sponsors to TechCrunch to make up a total of 6 sponsored ads at the top right. The advertising rate has also been increased from $7,500 to $10,000 for these sponsored ads.
Google’s long awaited payment service has finally launched. Google Checkout is a new system that allows merchants to process credit-card payments. Merchants that use Google Checkout will have a little icon displayed in their Google ads.
Crowdstorm is a yet to be released new social shopping website that allows you to research products, read other people’s opinions on products and see what’s hot. A unique thing about Crowdstorm is the way they have been marketing their company.
In the last couple of days you may have noticed a lack of posts. Cameron and I took a trip to Silicon Valley to meet up with some random people, clients, and a couple 9rulers…
Crowded markets are some of the most difficult markets to enter. They are usually competitive and many times it is difficult to differentiate your product with your competitors’ product.
Last week I wrote a post on how well Technorati has done in regards to their search engine optimization. I also mentioned there was a few key things they could do to improve what they’ve already done.
CNet has released the Top 10 Google Apps, which is a listing of the top Google applications and their ratings. The list was pretty good overall, but there was one big disappoint…
Google has announced a desktop gadget contest. The contest runs for the next month and the winner will receive $5000, plus the chance to show the world their mad skills.
Recently digg launched version 3.0 which allows a broader range of topics to now be submitted. The new digg is a great improvement compared to the last version, but with some small tweaks…
The Nielsen/Norman group recently did some eye tracking studies that show some interesting results. It shows that users seem to ignore animated ads, or graphic ads that stick out from the rest of the site.
Last week I posted about a Comcast technician who fell asleep on someone’s couch during a house call. David Dalka, a reader of Pronet Advertising, was talking with Comcast tech support about a problem he…
Wikipedia is a collaboratively built encyclopedia that has evolved into a great resource if you are looking for information on just about anything. Because of its popularity and the sheer number of people that use Wikipedia
Image is an important factor in marketing. If you want your product to be known as soft and gentle you may want it to be associated with a teddy bear. If you want your product to have a tough and rugged image
Last week there was spam site that managed to get over 5 billion pages indexed and ranked on Google within a matter of weeks. Shorty after someone outed the site Google yanked all the pages from their index. Kudos to Google for taking quick action, a big smack upside the head for letting this happen in the first place.
What does it say about your product when your employees use your competitors’ products more than they do your own? Based on a post from Andrew Hitchcock, Phillip Lenssen posted some statistics that show Microsoft employees use Google 3x more than they use MSN.
A lot of people use the power of buzz marketing because it can do wonders for their business, but there is also a dark side to buzz marketing where it can hurt your company’s reputation.
Millions of people search Google on a daily basis and thousands of companies are advertising on Google’s sponsored listings using keyword targeted text ads. You may not always be able to afford the number 1 sponsored listing or rank above the fold in the organic listings.
Leave it to someone who has little to no experience with any real world search marketing to make a ridiculous statement that “search advertising does NOT build brands.” That is what Scott Karp from Publishing 2.0 is saying today.