Buzz marketing has been creating a little bit of buzz of its own lately. It seems like every time I refresh my feed reader there’s a new article about buzz marketing from a major publishing company.
Have you ever wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last 5 or 6 years Google has been tweaking their algorithm to analyze on page (code) and off page (links) factors which affect how websites rank on their popular search engine.
Yesterday Technorati launched its’ new personalized homepage. With the pressure from the competition (Sphere, IceRocket, Google Blog Search), and another round of funding, it makes sense why Technorati redesigned their homepage…
Pick up the phone and spend a half-hour with a leading industry blogger. That’s what Universal did and they’re making waves because of it. This week one of their employees took a half-hour out of their day to call Chris Thilk, owner of Movie Marketing Madness blog, to talk about Miami Vice. This was one simple gesture that’s going a long way.
A new software company, Spiceworks, is aiming to bring Google Adsense ads to your desktop. The startup is launching free software that will monitor the networks of small to medium sized businesses; they plan to make revenue from displaying Google ads on your desktop.
Although Google is a search engine, they are also a website. They, themselves, have millions of pages indexed, some are to services they provide and others are to random things on Google.
Showing how a product can be used is very important in advertising. You can have a great ad, but if people do not understand how they can use the product then your campaign will fail.
Part of the launch of the new Yahoo homepage, Yahoo has added some features to Yahoo Finance. Those features include new tools to manage charts, an improved “investors chat room” and financial video news.
There are many different personality types out there, some of them we hate and others we love. When you are selling a product or service, personality is important because if they like you they are more likely to buy your product or service.
Because of YouTube’s popularity more and more companies are starting to use it as a marketing medium. And with the daily video submissions growing, it is getting harder to promote your video and get it popular.
Have you ever seen or heard people talking about downloading movies off the Internet? It may seem like a complicated thing to do, but because Google has millions of pages in their index it is now easy to find and download movies.
Dell’s new blog, one2one, has been on quite a roller coaster ride since its initial launch a couple weeks ago. They were slammed to begin with, mainly because the blog started out as an advertising tool instead of a place for Dell to communicate with (not at) customers.
Celebrities have a huge psychological effect on people which is why they can affect decisions. For this reason companies have been using celebrities in their commercials for years.
Honestly, I’m not quite sure what to make of the news that Homedepot.com is going to offer ad space on their website. I can’t figure out if this is a smart move or completely lame. On one hand it seems just flat out ridiculous to drive traffic away from a retail site. On the other hand I can see this as a benefit for Home Depot’s customers.
It’s no secret that SEOs dislike traditional ad agencies and vice versa. The two have been fighting like a couple of school girls for years now about who’s best to handle online marketing campaigns. Being an SEO, I’m guilty of taking a few cheap shots here and there myself.
Have you ever wondered how many domain names Google owns? Currently Google owns 520 domain names. Their domain collection has been growing over the last couple years because of all of the companies they started and have bought.
Have you ever used FeedBurner and wondered where your subscribers come from or how many of them are repeat subscribers? Back in April I wrote a blog entry about my FeedBurner wish list hoping that FeedBurner would provide more analytical data related to RSS feeds.
Did any of you read the open letter to Google where Andy Beal complained that AdWords was giving him a headache? Well Google responded by sending Andy a package with a letter and a small bottle of pain relief. What a brilliant PR move by Google!
Some of the most entertaining commercials have catchy songs. Pepsi has a commercial with Jimmy Fallon and Parker Posey dancing to an upbeat song while drinking a bottle of Pepsi.
Google is working on a health portal named the Google Health Scrapbook. From what I understand there will be a “directory” for patients, doctors, vendors and pharmaceutical each. Google “users will be able to log in with their own account information and do things such as add a new medical provider, check their medical records or pay their bills.”