Most things in this world can be bought with money, but there are those specific things or moments in life that cannot be bought. MasterCard has been doing a great job representing this with their “Priceless” commercials.
Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.
Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…
Now-a-days it is common for websites to have submission forms, contact forms and many other types of forms that involve visitors entering information and submitting it.
There’s a big shift taking place in the customer service industry, we – the consumers – are taking back control. Recently there’s been a couple of videos released that show just how painful the customer service experience really is. This isn’t anything new, we’ve all experienced it firsthand for ourselves, but now with the power of viral marketing (good or bad) these companies are exposed in a whole new light, and it’s sending a very powerful message .
Paul Stamatiou recently posted on search engine optimization 101. He talks about some basic search engine optimization (SEO) techniques and how he used them on his blog to improve his traffic.
Lately I have been seeing a lot of TV commercials for the movie Little Man. The movie is coming out on July 14th and they already have done some creative marketing to get the prelaunch buzz going.
Every year car manufacturers release their new models for the upcoming year. They use many different forms of advertising to notify the public of these upcoming models.
With the number of websites on the web growing each day, internal search is becoming more and more popular. Ecommerce sites all the way up to blogs now have an internal search feature where anyone can search for content, products, and services within that website.
In the last few days Michael Arrington has added 2 new sponsors to TechCrunch to make up a total of 6 sponsored ads at the top right. The advertising rate has also been increased from $7,500 to $10,000 for these sponsored ads.
Google’s long awaited payment service has finally launched. Google Checkout is a new system that allows merchants to process credit-card payments. Merchants that use Google Checkout will have a little icon displayed in their Google ads.
Crowdstorm is a yet to be released new social shopping website that allows you to research products, read other people’s opinions on products and see what’s hot. A unique thing about Crowdstorm is the way they have been marketing their company.
In the last couple of days you may have noticed a lack of posts. Cameron and I took a trip to Silicon Valley to meet up with some random people, clients, and a couple 9rulers…
Crowded markets are some of the most difficult markets to enter. They are usually competitive and many times it is difficult to differentiate your product with your competitors’ product.
Last week I wrote a post on how well Technorati has done in regards to their search engine optimization. I also mentioned there was a few key things they could do to improve what they’ve already done.
CNet has released the Top 10 Google Apps, which is a listing of the top Google applications and their ratings. The list was pretty good overall, but there was one big disappoint…
Google has announced a desktop gadget contest. The contest runs for the next month and the winner will receive $5000, plus the chance to show the world their mad skills.
Recently digg launched version 3.0 which allows a broader range of topics to now be submitted. The new digg is a great improvement compared to the last version, but with some small tweaks…
The Nielsen/Norman group recently did some eye tracking studies that show some interesting results. It shows that users seem to ignore animated ads, or graphic ads that stick out from the rest of the site.
Last week I posted about a Comcast technician who fell asleep on someone’s couch during a house call. David Dalka, a reader of Pronet Advertising, was talking with Comcast tech support about a problem he…