Every once in a while I will come across a beautifully orchestrated hoax and ask myself, why would someone do this? Having too much free time on your hands and temporary Internet celebrity aside, a carefully crafted hoax can be leveraged to your advantage.
Loren Feldman from 1938 posted a video on his blog saying that linkbait is for losers and honesty is the best form of linkbait. While I can appreciate Loren’s opinion and he is definitely on to something I think maybe he went a bit to far. Yes, social media marketing should be executed in a way that you never want to lie to your customers and you should always be open and honest. But at the same time crafting a message with clever titles is just plain smart marketing.
Last spring we started developing Serph, a tool that helps you find what other people are saying on the web right now. For a couple of months now we have slowly been inviting a handful of people into our closed beta for testing and feedback. As of yesterday we have officially gone from a closed beta to a more “open” beta.
YouTube is one of the most popular web sites on the Internet, beating the next biggest website, MySpace, by a hefty margin. Millions of people visit YouTube to watch the latest viral videos and to take a look at the featured content on the site.
I am proud to welcome [Muhammad Saleem](http://www.pronetadvertising.com/about/muhammad.html) to the Pronet Advertising team. I have been good friends with Muhammad for quite some time now and we have both had great conversations with each other about social media. You may have read some of his blog posts on social media at [The Mu Life](http://www.themulife.com) or seen him on some of the popular social media sites. As a [top 20 Digger](http://digg.com/users/msaleem/profile) and as a [Netscape Navigator](http://www.netscape.com/member/msaleem/) Muhammad has a lot knowledge and will be sharing his experiences on Pronet.
Most people think that the key to getting on the [Digg homepage](http://www.pronetadvertising.com/articles/how-to-get-on-the-digg-homepage.html) is great content. Although this is true, a good Digg title and description can make “non-Digg worthy” content reach the homepage.
Commercials are a great way to brand a company or a product. But what’s even more effective is when others start creating their own fake commercials to make fun of your product. We have seen this with [Apple’s iPod](http://www.pronetadvertising.com/articles/ipod-bloopers.html) and now we are already seeing this with Apple’s iPhone, which isn’t even released yet.
Don’t you just hate it when a site you trying to visit is down for maintenance? It usually causes users to get ticked off, especially if it ends up happening too often. This actually happens to [Crazy Egg](http://www.crazyegg.com) more often then we’d like because of the constant upgrades and tweaks we do. Due to this we decided to create a Crazy Egg maintenance game.
Have you ever seen a [company’s MySpace profile](http://www.pronetadvertising.com/articles/aquafinas-myspace-marketing.html)? I have noticed that more and more large, medium and small businesses are creating profiles in an effort to leverage the MySpace community. It seems like most of them think that by popping up a decently designed profile and adding thousands of friends their business will grow to a whole new level, but the problem is that this in itself is not too effective.
[Chris Hooley](http://www.chris-hooley.com/) and I were talking today and we both noticed that [Market Wire](http://www.marketwire.com/) has been spamming Digg for almost 200 days. They have [submitted](http://digg.com/users/marketwire/news/submitted) over 300 press releases to Digg from their own Digg account in an attempt to get their press releases more attention.
I’ve never been a fan of the word “linkbait” but it has stuck within our industry and so I’ve learned to adapt and accept it, even use it. One of the problems with linkbait is that it doesn’t suggest a well thought out social media marketing campaign. It suggests that all we care about are links so we can increase our search engine rankings, nothing else.
Social networking giant and Mega-Google partner MySpace.com has said in a statement that they will start distributing geotargeted […]
A few weeks ago I blogged about my trip to [Shoe Money University](http://www.pronetadvertising.com/articles/what-i-learned-at-shoemoney-university.html) where I learned how to make money through PPC arbitrage. It seems that a lot of you are interested in making money from arbitrage and trying to get into the whole online marketing space.
Sex appeal is being used so frequently in commercials that it is starting to get old. We already know that the message of this type of commercial is going to be centered on a hot chick or good looking dude, so if you want to use sex appeal and capture people’s attention do something unique and unexpected.
Muhammad Saleem had an interesting [article](http://themulife.com/?p=592) on how Netscape is starting to become abused and spammed by users. A while back Netscape added a messaging feature that allowed users to send messages to each other, but now it is being used as a method for soliciting votes.
Because of the popularity of Digg, Del.icio.us, Netscape and all the other social sites out there, social bookmarking buttons have been taken to a whole new level. Instead of bloggers placing a few buttons at the bottom of each blog post, it seems that many enjoy offering their visitors all possible options.
Ethan Kaplan recently proposed a new term, Made for Digg (MFD), which is similar to Made for AdSense (MFA). For those of you that don’t know what a MFA website is, it is basically a website that has a sole purpose of getting people to click on AdSense ads. In a similar manner, MFD describes websites that are specifically built for Digg bait.
Launching a social media marketing campaign in concert with a traditional media campaign, such as press releases, is a great idea. I’ve seen a few others touch on this subject in the past with the latest being Scott from SEOmoz, who talks about creating a Digg campaign to compliment a client’s traditional PR campaign.
Although the concept of [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) seems very simple, it is actually very complicated. Most people think stories are submitted and the ones that are at the top of the upcoming section are the ones that are going to get promoted to the homepage next.