We’ve done a couple of posts that go into detail on what videos like these can accomplish. We saw this and just had to share. Enjoy the viral promotion!
Do you remember when you heard from your friend, or that notorious “somewhere”, that Google gave better search results? Next thing you know, you are going to Google.com to look for things on the Internet. Now, people are telling each other to just “Google it” when trying to find some information on the web.
There are a lot of new toys out there for your website that can do a variety of different things. RSS feeds are one thing you can implement that are great for notifying subscribers that there has been new content added to your website. This can help keep you visitors “hooked” and coming back for more, or just make your website more valuable to them.
People are notorious for following the leader. Doing what other people do is one of the easiest decisions to make, especially if those people are leaders or respected figures. As a company, you should always have some focus on getting people to follow the leader when it comes to buying your products.
Google Notebook officially launched this week. With Notebook you can clip text, images, and links from the web. Notes are easily organized by creating multiple notebooks and dividing them into sections. Like most of the other services Google has launched lately, I personally think this one’s a dud. I am however a big fan of Google Trends…
Using humor in advertising is probably the most universal way to reach people. Everybody loves to laugh, everybody loves to smile, and everybody loves to share the funny stuff. These days we are all getting emails from friends with links to funny videos, anticipating Superbowl commercials, and getting busted for forwarding a borderline joke to colleagues.
Everybody has different needs in this world. Unfortunately, things can become very confusing when companies try making all kinds of products to suit all kinds of different customers. All of a sudden you end up with too many iterations of one thing and absolutely no clue how they all fit together or whose needs they are supposed to fulfill.
Just because you can, doesn’t mean you should. Using Ajax on your website can be a good thing, but don’t just slap Ajax in there to ride the hype. Ajax should improve your website and make it better for your customers.
Google and Nokia are teaming up to release an updated version of Nokia’s 770 Internet Tablet. It will be fully loaded with Google Talk which will enable instant messaging.
We wanted to announce an exciting new addition to our team at ACS. Cameron Olthuis has joined ACS and will be blogging with me on Pronet Advertising. Cameron currently maintains his own blog and also participates regularly by commenting on many blogs in this industry.
The last couple of days I have been playing with the Google Co-op, which you might have heard of. It’s been out for two days now so we have yet to see where it goes, but I thought I’d introduce a few features about it.
One of the greatest things about search engine marketing and Internet marketing in general is that you have tons of data to work with. You can tell how many people are clicking on your banner ads, how visitors are getting to your website, who those visitors are, and tons of other stuff that gives you feedback on how your marketing is doing.
You know you’ve got a strong brand when people are going through the trouble to make fun of it. Whenever a company makes a big impact with their marketing they always end up with a few mocks in magazines or on television. When this happens, it actually says a lot about the brand that is in the spotlight.
Getting and maintaining ranking is critical to your online success. As discussed in the previous four posts, the way that search engines decide how websites are ranked is decided by three main characteristics: code, content and links.
Optimizing code and content is essential to get ranking with search engines, but another element that deserves attention is link popularity. Link popularity is the number of websites that link to your website. The difficulty with link popularity is that you have less control.
Content is key when optimizing your website for search engines. In order for search engines to rank your site, they have to see that your content is relevant to the keywords it is looking for. There are five main ideas to keep in mind when optimizing content for search engines: Quality, Uniqueness, Relevance, Themes, and Keyword Density.
One of the main things search engines look at when ranking websites is Code. Think of your websites code like you would think of decor when selling your house. You might have a great house, but if the decor is missing or bad then your entire house will be underrepresented and difficult to sell. Search engines are your buyer when you are trying to get ranking and they take a close look at things like URL strings, navigation, accessibility, headings and meta tags.
Using a search engine is not exactly complicated, and that’s the point. However, what search engines do to produce those results is a different story. There is a lot that goes into how search engines work but it all comes down to a few basic things.
Most of the billboards we see carry a message that we can all understand. “Real California Cheese” is pretty self explanatory and there aren’t too many people out there who don’t know what Cheese is. So you can imagine my surprise when I saw this sign as I was driving on the 880 Freeway by the Oakland Coliseum
The new Web 2.0 websites offer a ton of opportunity to get outside of the box with your marketing tactics. Standard banner ads, links, and any other “typical” methods are no longer your only choice. In fact, they are far more expensive and far less creative than some of the things you can do these days. By combining both the old and the new, companies are able to do some pretty neat things.