Dell has launched a new corporate blog, one2one, but rather than the traditional warm welcome most major corporate blogs receive Dell’s has received nothing but a fierce kick-in-the-ass. Surely by now you’ve seen or read about the whole fiasco.
In the last couple of years Apple computers have taken their TV commercials to the next level. They have used silhouettes and upbeat music to make people pumped about the iPod.
Is it any surprise that politicians are embracing web 2.0 for their
political campaigns? It was only a matter of time before they came around and I suspect it’s only going to get worse, or better, depending on how you look at it.
Technorati is a popular blog search engine with a large user base that loves them. They have a lot of neat features and capabilities such as custom profiles, watch lists, a blog finder and even an API.
Cell phone companies are known for having amusing commercials. I am sure everyone has seen the Verizon guy that walks around the world and says “Can you hear me now”.
Most things in this world can be bought with money, but there are those specific things or moments in life that cannot be bought. MasterCard has been doing a great job representing this with their “Priceless” commercials.
Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.
Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…
Now-a-days it is common for websites to have submission forms, contact forms and many other types of forms that involve visitors entering information and submitting it.
There’s a big shift taking place in the customer service industry, we – the consumers – are taking back control. Recently there’s been a couple of videos released that show just how painful the customer service experience really is. This isn’t anything new, we’ve all experienced it firsthand for ourselves, but now with the power of viral marketing (good or bad) these companies are exposed in a whole new light, and it’s sending a very powerful message .
Paul Stamatiou recently posted on search engine optimization 101. He talks about some basic search engine optimization (SEO) techniques and how he used them on his blog to improve his traffic.
Lately I have been seeing a lot of TV commercials for the movie Little Man. The movie is coming out on July 14th and they already have done some creative marketing to get the prelaunch buzz going.
Every year car manufacturers release their new models for the upcoming year. They use many different forms of advertising to notify the public of these upcoming models.
With the number of websites on the web growing each day, internal search is becoming more and more popular. Ecommerce sites all the way up to blogs now have an internal search feature where anyone can search for content, products, and services within that website.
In the last few days Michael Arrington has added 2 new sponsors to TechCrunch to make up a total of 6 sponsored ads at the top right. The advertising rate has also been increased from $7,500 to $10,000 for these sponsored ads.
Google’s long awaited payment service has finally launched. Google Checkout is a new system that allows merchants to process credit-card payments. Merchants that use Google Checkout will have a little icon displayed in their Google ads.
Crowdstorm is a yet to be released new social shopping website that allows you to research products, read other people’s opinions on products and see what’s hot. A unique thing about Crowdstorm is the way they have been marketing their company.
In the last couple of days you may have noticed a lack of posts. Cameron and I took a trip to Silicon Valley to meet up with some random people, clients, and a couple 9rulers…
Crowded markets are some of the most difficult markets to enter. They are usually competitive and many times it is difficult to differentiate your product with your competitors’ product.
Last week I wrote a post on how well Technorati has done in regards to their search engine optimization. I also mentioned there was a few key things they could do to improve what they’ve already done.