Catchup – 7/7/06
Social Media

Catchup – 7/7/06

Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.

7/7/2006 Comments Off
Be different
Social Media

Be different

Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…

7/6/2006 Comments Off
Customers have a louder voice
Social Media

Customers have a louder voice

There’s a big shift taking place in the customer service industry, we – the consumers – are taking back control. Recently there’s been a couple of videos released that show just how painful the customer service experience really is. This isn’t anything new, we’ve all experienced it firsthand for ourselves, but now with the power of viral marketing (good or bad) these companies are exposed in a whole new light, and it’s sending a very powerful message .

The forgotten search
Social Media

The forgotten search

With the number of websites on the web growing each day, internal search is becoming more and more popular. Ecommerce sites all the way up to blogs now have an internal search feature where anyone can search for content, products, and services within that website.

7/3/2006 Comments Off
TechCrunch: Now with more sponsors
Social Media

TechCrunch: Now with more sponsors

In the last few days Michael Arrington has added 2 new sponsors to TechCrunch to make up a total of 6 sponsored ads at the top right. The advertising rate has also been increased from $7,500 to $10,000 for these sponsored ads.

7/2/2006 Comments Off
Catchup – 7/02/06
Social Media

Catchup – 7/02/06

Google’s long awaited payment service has finally launched. Google Checkout is a new system that allows merchants to process credit-card payments. Merchants that use Google Checkout will have a little icon displayed in their Google ads.

7/2/2006 Comments Off
CNet missed one
Social Media

CNet missed one

CNet has released the Top 10 Google Apps, which is a listing of the top Google applications and their ratings. The list was pretty good overall, but there was one big disappoint…

6/27/2006 Comments Off
What ads work?
Social Media

What ads work?

The Nielsen/Norman group recently did some eye tracking studies that show some interesting results. It shows that users seem to ignore animated ads, or graphic ads that stick out from the rest of the site.

6/26/2006 Comments Off