Google is working on a health portal named the Google Health Scrapbook. From what I understand there will be a “directory” for patients, doctors, vendors and pharmaceutical each. Google “users will be able to log in with their own account information and do things such as add a new medical provider, check their medical records or pay their bills.”
Lately Apple has been promoting their “switch to a MAC” commercials on TV and the Internet. If you have ever seen one, you may have noticed that they have a strong message, but in a funny fashion.
Sometimes it takes a beating to learn a lesson. Dell took a brutal beating earlier this week when they launched their new blog, one2one, and it looks like they had some sense knocked into them.
Sylvester Stallone is well known for his role in Rocky and all of the sequels that followed it. A couple years ago, they decided to make another sequel to the franchise, which will total up to six Rocky movies.
There’s no denying the fact that search engine optimization has an
‘iffy’ reputation at best, and that’s being generous. Many people think SEO is worse than the plague itself. I’ve actually heard someone say word for word that they’re “allergic to SEO.”
You may have noticed that every Friday, Cameron and I post about humor and news. Cameron usually writes a catchup with all the hottest Internet marketing news of the week and I write a couple of marketing related humor posts.
Have you ever wondered how people interact with your website? ClickTale is currently a web application in private beta that allows you to do this. You can see how people move their mouse across your website and what they click on.
Dell has launched a new corporate blog, one2one, but rather than the traditional warm welcome most major corporate blogs receive Dell’s has received nothing but a fierce kick-in-the-ass. Surely by now you’ve seen or read about the whole fiasco.
In the last couple of years Apple computers have taken their TV commercials to the next level. They have used silhouettes and upbeat music to make people pumped about the iPod.
Is it any surprise that politicians are embracing web 2.0 for their
political campaigns? It was only a matter of time before they came around and I suspect it’s only going to get worse, or better, depending on how you look at it.
Technorati is a popular blog search engine with a large user base that loves them. They have a lot of neat features and capabilities such as custom profiles, watch lists, a blog finder and even an API.
Cell phone companies are known for having amusing commercials. I am sure everyone has seen the Verizon guy that walks around the world and says “Can you hear me now”.
Most things in this world can be bought with money, but there are those specific things or moments in life that cannot be bought. MasterCard has been doing a great job representing this with their “Priceless” commercials.
Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.
Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…
Now-a-days it is common for websites to have submission forms, contact forms and many other types of forms that involve visitors entering information and submitting it.
There’s a big shift taking place in the customer service industry, we – the consumers – are taking back control. Recently there’s been a couple of videos released that show just how painful the customer service experience really is. This isn’t anything new, we’ve all experienced it firsthand for ourselves, but now with the power of viral marketing (good or bad) these companies are exposed in a whole new light, and it’s sending a very powerful message .
Paul Stamatiou recently posted on search engine optimization 101. He talks about some basic search engine optimization (SEO) techniques and how he used them on his blog to improve his traffic.
Lately I have been seeing a lot of TV commercials for the movie Little Man. The movie is coming out on July 14th and they already have done some creative marketing to get the prelaunch buzz going.
Every year car manufacturers release their new models for the upcoming year. They use many different forms of advertising to notify the public of these upcoming models.