Marketing the dull
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Marketing the dull

A lot of companies sell dull products such as furniture, carpet and alarm systems. If you have ever watched a commercial on any of these products, the chances are that they were boring and had no humor to them.

7/28/2006 Comments Off
Google ads hit the airways
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Google ads hit the airways

We’ve known that Google was getting ready to put ads on the radio for awhile now, ever since the $102 million purchase of dMarc Broadcasting, an automated radio advertising company. Today Google actually began playing ads on a radio station in Detroit.

A breakdown of Google's ranking factors
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A breakdown of Google's ranking factors

Have you ever wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last 5 or 6 years Google has been tweaking their algorithm to analyze on page (code) and off page (links) factors which affect how websites rank on their popular search engine.

Technorati's new design
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Technorati's new design

Yesterday Technorati launched its’ new personalized homepage. With the pressure from the competition (Sphere, IceRocket, Google Blog Search), and another round of funding, it makes sense why Technorati redesigned their homepage…

Movie marketing 101
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Movie marketing 101

Pick up the phone and spend a half-hour with a leading industry blogger. That’s what Universal did and they’re making waves because of it. This week one of their employees took a half-hour out of their day to call Chris Thilk, owner of Movie Marketing Madness blog, to talk about Miami Vice. This was one simple gesture that’s going a long way.

7/25/2006 Comments Off
Catchup – 7/21/06
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Catchup – 7/21/06

Part of the launch of the new Yahoo homepage, Yahoo has added some features to Yahoo Finance. Those features include new tools to manage charts, an improved “investors chat room” and financial video news.

7/21/2006 Comments Off
Honda, advertising with personality
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Honda, advertising with personality

There are many different personality types out there, some of them we hate and others we love. When you are selling a product or service, personality is important because if they like you they are more likely to buy your product or service.

7/21/2006 Comments Off
How do you HP?
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How do you HP?

Celebrities have a huge psychological effect on people which is why they can affect decisions. For this reason companies have been using celebrities in their commercials for years.

7/19/2006 Comments Off
HomeDepot.com to offer ad space
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HomeDepot.com to offer ad space

Honestly, I’m not quite sure what to make of the news that Homedepot.com is going to offer ad space on their website. I can’t figure out if this is a smart move or completely lame. On one hand it seems just flat out ridiculous to drive traffic away from a retail site. On the other hand I can see this as a benefit for Home Depot’s customers.

Catfight: SEOs vs. Ad Agencies
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Catfight: SEOs vs. Ad Agencies

It’s no secret that SEOs dislike traditional ad agencies and vice versa. The two have been fighting like a couple of school girls for years now about who’s best to handle online marketing campaigns. Being an SEO, I’m guilty of taking a few cheap shots here and there myself.