What ads work?
Social Media

What ads work?

The Nielsen/Norman group recently did some eye tracking studies that show some interesting results. It shows that users seem to ignore animated ads, or graphic ads that stick out from the rest of the site.

6/26/2006 Comments Off
Leveraging Wikipedia
Social Media

Leveraging Wikipedia

Wikipedia is a collaboratively built encyclopedia that has evolved into a great resource if you are looking for information on just about anything. Because of its popularity and the sheer number of people that use Wikipedia

6/25/2006 Comments Off
Catchup – 6/23/06
Social Media

Catchup – 6/23/06

Last week there was spam site that managed to get over 5 billion pages indexed and ranked on Google within a matter of weeks. Shorty after someone outed the site Google yanked all the pages from their index. Kudos to Google for taking quick action, a big smack upside the head for letting this happen in the first place.

6/23/2006 Comments Off
Are your employees evangelists?
Social Media

Are your employees evangelists?

What does it say about your product when your employees use your competitors’ products more than they do your own? Based on a post from Andrew Hitchcock, Phillip Lenssen posted some statistics that show Microsoft employees use Google 3x more than they use MSN.

6/22/2006 Comments Off
Maximizing Google click-throughs
Social Media

Maximizing Google click-throughs

Millions of people search Google on a daily basis and thousands of companies are advertising on Google’s sponsored listings using keyword targeted text ads. You may not always be able to afford the number 1 sponsored listing or rank above the fold in the organic listings.

6/21/2006 Comments Off
Increase your visibility on blog search engines
Social Media

Increase your visibility on blog search engines

Blog search engines such as Technorati, sphere, and Ice Rocket are great ways to bring more people to your site. What I really like about blog search engines is the people who use them tend to be the early adopters and the social media crowd. This should be your initial target audience. They’re the ones that will spread your message, of course provided they like what they see.

Technorati not just techno babble
Social Media

Technorati not just techno babble

If you search for just about any popular keyword on Google you will notice one site that continually comes up very high in the results, usually on the first page. This site is Technorati, a blog search engine, and when it comes to SEO they are absolutely killing it.

6/19/2006 Comments Off
Catchup – 6/16/06
Social Media

Catchup – 6/16/06

comScore Media Metrix released May’s monthly analysis of consumer activity of top online properties. The social networking phenomenon continued its stratospheric ascent, as MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors. It’s amazing how fast these sites continue to grow, now they just need to figure out how to monetize the traffic.

6/16/2006 Comments Off
Pretty marketing
Social Media

Pretty marketing

For years companies have been using sex appeal to sell their products. Depending on your target market, sex appeal may work wonders for you. GoDaddy has used sex appeal

6/16/2006 Comments Off
Marketing with fear
Social Media

Marketing with fear

Fear is an interesting thing, it can affect the way you think and react. When y2k was coming around, people had a fear of computers going wrong so everyone started stacking up on basic supplies such as dried food and water.

6/16/2006 Comments Off
Optimize for people, not search engines
Social Media

Optimize for people, not search engines

Don’t you hate it when you click through to a search engine result only to find a site that has been overly optimized, without visitors in mind. We’ve all experienced it, you know, the sites that are so ugly you can hardly stand to look at them. The ones where the content is stuffed with so many keywords that it is clear that it was only written with the search engines in mind.

6/15/2006 Comments Off
TechCrunch advertisers can get penalized by Google
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TechCrunch advertisers can get penalized by Google

Each one of the four premium ad spots on TechCrunch currently sell for $10,000 per month. That may seem like a lot of money at first but when you consider you the fact you’re reaching 3 million eye balls from a very targeted audience every month it’s not so bad. But before you pony up the 10 grand for one of these spots you better take a moment to consider the potential consequences.

How to: Robots.txt
Social Media

How to: Robots.txt

There has been some noise around the seo industry today about Google not obeying the NoIndex meta tag. Google is indexing pages that use this tag when they shouldn’t be. I have actually seen this first hand myself when our company received an email earlier this week asking for opinions on the seo of a website. We noticed this site was trying to keep pages from being indexed in the search engines by using this meta tag. However, when we searched through Google we noticed these pages were still being indexed.

6/14/2006 Comments Off