I have been using FeedBurner on this blog and several others for some time now. One thing that FeedBurner has is a lot of options, they do well at explaining what each option does but I wanted to point out some of the ones that I use and think are important.
Staying warm with buzz is as important as the buzz itself. If you can keep it going the effect will keep snowballing. In addition to having a solid product in the first place, you need to also manage your buzz. Managing your buzz well will also help keep it going. One company that’s been red hot with buzz lately is YouTube, let’s take a look at how they are keeping their buzz going.
Lately, more and more companies have been starting blogs because they now know how much it can potentially help their business. It is a great way for a company to communicate with their customers and also respond to and get feedback from them.
BusinessWeek has come out with an article that showcases creative ads that are showing up in strange places. For each ad BusinessWeek gives a brief overview of the campaign and how it was created.
YouTube happens to be one of the most popular sites on the net, yet they haven’t figured out how to make money and no one seems to be interested in purchasing them. With a burn rate of over $1 million per month and no real signs of revenue I can see why not that many parties would be interested.
As a business you deal with vendors that you rely on heavily. So when your vendor does a great job, what do you do? You buy them lunch! This is exactly what one company did to Google; the Cambrian House was so pleased with Google they bought the Googlers 1000 pizzas.
BusinessWeek recently published an article on “The Worlds Best Brands”. They made a profile of the top 100 global brands and included some brief information on each brand as well as their value.
Google Maps has rolled out a new mobile version offering real-time traffic information in 30 US cities. The service also offers directions designed for those who are walking, in addition to driving.
Most car commercials talk about the new and exciting features that the car has. They usually end up being dull and boring which is why we usually have a hard time remembering them. Every once in a while you will see a unique car commercial that is funny and memorable.
A lot of companies sell dull products such as furniture, carpet and alarm systems. If you have ever watched a commercial on any of these products, the chances are that they were boring and had no humor to them.
We’ve known that Google was getting ready to put ads on the radio for awhile now, ever since the $102 million purchase of dMarc Broadcasting, an automated radio advertising company. Today Google actually began playing ads on a radio station in Detroit.
More and more people are trying to increase the popularity of their blog. There are multiple reasons on why you might want to make your blog popular, but the question is how you can.
Buzz marketing has been creating a little bit of buzz of its own lately. It seems like every time I refresh my feed reader there’s a new article about buzz marketing from a major publishing company.
Have you ever wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last 5 or 6 years Google has been tweaking their algorithm to analyze on page (code) and off page (links) factors which affect how websites rank on their popular search engine.
Yesterday Technorati launched its’ new personalized homepage. With the pressure from the competition (Sphere, IceRocket, Google Blog Search), and another round of funding, it makes sense why Technorati redesigned their homepage…
Pick up the phone and spend a half-hour with a leading industry blogger. That’s what Universal did and they’re making waves because of it. This week one of their employees took a half-hour out of their day to call Chris Thilk, owner of Movie Marketing Madness blog, to talk about Miami Vice. This was one simple gesture that’s going a long way.
A new software company, Spiceworks, is aiming to bring Google Adsense ads to your desktop. The startup is launching free software that will monitor the networks of small to medium sized businesses; they plan to make revenue from displaying Google ads on your desktop.
Although Google is a search engine, they are also a website. They, themselves, have millions of pages indexed, some are to services they provide and others are to random things on Google.
Showing how a product can be used is very important in advertising. You can have a great ad, but if people do not understand how they can use the product then your campaign will fail.
Part of the launch of the new Yahoo homepage, Yahoo has added some features to Yahoo Finance. Those features include new tools to manage charts, an improved “investors chat room” and financial video news.