Everyone's Got an Accent
Social Media

Everyone's Got an Accent

If you think about it everyone in this world has an accent, it might be one that you are used to or it could be one that you have never heard before. The great thing about accents is that they can be funny which means that they can help create a memorable commercial.

Of Sponsorships and Freebies
Social Media

Of Sponsorships and Freebies

Sponsorship really is a very tricky business. Every time a corporate entity tries to sponsor a smaller entity, the communities participating or monitoring either entity will be up in arms. The problem is the somewhat incorrect perception people have that if you are sponsoring someone or give them a freebie, from your perspective that you are trying to influence their opinion, and from the receiver’s perspective that they have “sold out” and become shills.

5 Sure-Fire Social Media Headline Formulas That Work
Social Media

5 Sure-Fire Social Media Headline Formulas That Work

Although content is important when you are trying to leverage social media sites like Netscape or Digg, the [story title](http://www.pronetadvertising.com/articles/titles-descriptions-and-digg.html) used for the submission maybe as important if not more important. Here are a few types of titles that I have found to be effective.

Hallmark Misses Out On Valentines
Social Media

Hallmark Misses Out On Valentines

During every special event there is always someone who gains a lot of backward links by capitalizing on it. During Christmas it was [OfficeMax](http://www.officemax.com) with their [Elf Yourself](http://www.elfyourself.com) game and during Valentines you would think it would be a greeting card site / company such as [Hallmark](http://www.hallmark.com). But if you take a close look at these E-Card sites you will notice that they are losing out on thousands if not millions of backward links.

Rush Hour Episode 2: Neil and Cameron are joined by Brian Clark from Copyblogger
Social Media

Rush Hour Episode 2: Neil and Cameron are joined by Brian Clark from Copyblogger

For this episode of Rush Hour we were joined by Brian Clark from Copyblogger to talk about copywriting and the role it plays in blogging and social media marketing. Brian did a wonderful job answering some of our questions as well as listener questions about what works and why. This show is definitely one that you’ll want to listen to closely and reference often as there are some great nuggets of information.

Hyperbole Works
Social Media

Hyperbole Works

A few days ago Electronic Gaming Monthly published an interview with Sony Computer Entertainment America’s president, Jack Tretton, who had some remarks that make you scratch your head (to say the least).

Copyblogger on Rush Hour
Social Media

Copyblogger on Rush Hour

Brian Clark from Copyblogger fame will be joining Neil and myself for the second episode of Rush Hour tomorrow. We will be discussing the role that copywriting plays in social media and viral marketing campaigns: writing good content, headlines, descriptions, calls to action and more.

2/13/2007 Comments Off on Copyblogger on Rush Hour
50% Off ReviewMe
Social Media

50% Off ReviewMe

This month we are offering a special at [ReviewMe](http://www.reviewme.com) where all reviews are 50% off. The best part about this deal is that 100% of the payout goes to the blogger. So if you haven’t tried out Review Me yet, now is the perfect time.

Social Media Sensationalism
Social Media

Social Media Sensationalism

Ask anyone and the first thing they will tell you about socially driven sites like Digg is that the key to getting on the front page is to have good content. While that is true, others will argue that other elements such as interesting titles and descriptions can be just as important.