It's not what you think
Social Media

It's not what you think

Have you ever seen a commercial thinking that it was sexual orientated, but it actually was not? People naturally jump to conclusions especially when there there is a suggestion of a sexual context which is why it creates such a memorable moment. So the next time you think about using sex in one of your marketing campaigns, have fun and tease people with it.

12/16/2006 Comments Off
StumbleUpon Launches StumbleVideo
Social Media

StumbleUpon Launches StumbleVideo

StumbleUpon’s social browsing application has been such a big success in the past couple years they decided expand. They just launched [StumbleVideo](http://video.stumbleupon.com/) which recommends videos based on what others voted as thumbs up and thumbs down.

12/14/2006 Comments Off
Yet Another Top Digger Gets Banned
Social Media

Yet Another Top Digger Gets Banned

A few days ago the number 7th Digg user, Karim ([supernova17](http://digg.com/users/supernova17/profile)), got banned from Digg for [submitting a story for money](http://themulife.com/?p=412). With Digg becoming a popular social news site that is becoming increasingly attractive to companies, it seems that more and more top users are being offered money for submissions and with all the talk from Jason Calacanis about [top Digg users getting paid by PR firms](http://www.calacanis.com/2006/12/11/digg-users-are-getting-paid/) it appears that yet another Digg user’s account just got banned.

Pimp My Links
Social Media

Pimp My Links

We are going to be starting a weekly series here on Pronet Advertising where we pick one site every week and provide a few linkbait / viral ideas for it. Anyone is welcome to submit a site to us; we will randomly pick one that we feature every week. These posts will be public so if your site is selected it will be shown along with a few ideas for linkbaiting. We will not post your name or any personal information.

Spying on Digg
Social Media

Spying on Digg

One of the most commonly used feature on [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) is [Digg Spy](http://digg.com/spy), most people are using it as a way to see what stories people are submitting, digging, burying and commenting on. Digg Spy is great for all of those things, but it can do a lot more for you.

Aquafina's MySpace Marketing
Social Media

Aquafina's MySpace Marketing

As more people become aware of [MySpace](http://www.myspace.com), it’s becoming less of a place for teens and has been developing more of a grown-up atmosphere. In an attempt to capitalize on the mass number of users, a lot of companies are dipping their toes into the MySpace waters, but the results aren’t always good. It’s a tough place to sell a product or a service and although companies in niche industries have had some success, it’s not always easy for a company to find the right tone when it comes to creating and promoting their profile.

Is linkbaiting a new word for an old technique?
Social Media

Is linkbaiting a new word for an old technique?

Linkbaiting is a relatively new term in the SEO world that’s been on fire over the last year or so. One of the arguments that I have heard a lot lately is that linkbaiting is nothing new; it just has a buzzword attached to it now. Well that’s partially true, the idea of creating remarkable content (credit: Andy Hagans) for the purpose of attracting links is by no means anything new. It’s been around since before most people even knew what SEO was or realized why they needed it. So, the question remains, why is linkbaiting all of a sudden so popular and effective? Two words: social media.

SES Chicago
Social Media

SES Chicago

Neil and I are both leaving very early in the morning for SES Chicago. We’ll be meeting up at the Chicago airport around noon and then heading over to the Hilton where we’ll be staying for the rest of the week. Neil is speaking on the Social Media Optimization panel and I will be speaking on Linkbait & Viral Search Success. Both of our sessions are on Wednesday. Beside that we plan on hanging around during the day and catching a few sessions here and there. In the evenings we can probably be found at the parties or the hotel bar. Hope to see you all there.

MuseStorm makes widgets easy
Social Media

MuseStorm makes widgets easy

Widgets have been a hot topic lately and it seems more and more companies are getting into it due to their effect on website traffic and brand recognition. Although widgets sound like a great thing for everyone to have, the problem with them is that not everyone has the technical know how to create them. Because of this a company called [MuseStorm](http://www.musestorm.com/) recently launched into private beta looking to solve this pain for publishers.

Scary Marketing
Social Media

Scary Marketing

Fear appeal is something that marketers have been using for centuries. When you want people to buy a product you don’t always have to tell them all the benefits of using it, but instead you can show them what will happen if they don’t use the product. If you scare people enough they will remember your product and buy it.

Spamming Netscape
Social Media

Spamming Netscape

Spamming on Digg has been getting a lot of attention lately because of [URLs getting banned](http://www.pronetadvertising.com/articles/how-not-to-get-your-url-banned-from-digg.html) and [bad stories](http://www.niallkennedy.com/blog/archives/2006/11/spam-farms-social-web.html) making the homepage, but no one is really talking about spam on Netscape. In the last month or two Netscape released a friends page similar to [Digg’s](http://digg.com/users/kevinrose/friends/submitted) where you can see what all of your friends submitted which allows you to vote on those stories with ease. This clearly opens up the door for spammers.

MyBlogLogging
Social Media

MyBlogLogging

In the past few months it seems that more and more bloggers have been placing the [MyBlogLog widget](http://www.mybloglog.com/) on their blog so they can see who is coming to their blog. The concept of MyBlogLog(ging) is becoming popular and some have gone even as far as [writing guides](http://qureyoon.blogspot.com/2006/11/complete-guide-to-mybloglogging.html) on how to use it. So why is MyBlogLogging catching on like a wildfire?