My FeedBurner options
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My FeedBurner options

I have been using FeedBurner on this blog and several others for some time now. One thing that FeedBurner has is a lot of options, they do well at explaining what each option does but I wanted to point out some of the ones that I use and think are important.

How to keep your buzz warm
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How to keep your buzz warm

Staying warm with buzz is as important as the buzz itself. If you can keep it going the effect will keep snowballing. In addition to having a solid product in the first place, you need to also manage your buzz. Managing your buzz well will also help keep it going. One company that’s been red hot with buzz lately is YouTube, let’s take a look at how they are keeping their buzz going.

8/2/2006 Comments Off
Yahoo launches Yodel Anecdotal
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Yahoo launches Yodel Anecdotal

Lately, more and more companies have been starting blogs because they now know how much it can potentially help their business. It is a great way for a company to communicate with their customers and also respond to and get feedback from them.

8/2/2006 Comments Off
What is in store for YouTube?
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What is in store for YouTube?

YouTube happens to be one of the most popular sites on the net, yet they haven’t figured out how to make money and no one seems to be interested in purchasing them. With a burn rate of over $1 million per month and no real signs of revenue I can see why not that many parties would be interested.

Top 100 brands
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Top 100 brands

BusinessWeek recently published an article on “The Worlds Best Brands”. They made a profile of the top 100 global brands and included some brief information on each brand as well as their value.

7/31/2006 Comments Off
Catchup – 7/28/2006
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Catchup – 7/28/2006

Google Maps has rolled out a new mobile version offering real-time traffic information in 30 US cities. The service also offers directions designed for those who are walking, in addition to driving.

7/28/2006 Comments Off
Chrysler makes their cars memorable
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Chrysler makes their cars memorable

Most car commercials talk about the new and exciting features that the car has. They usually end up being dull and boring which is why we usually have a hard time remembering them. Every once in a while you will see a unique car commercial that is funny and memorable.

Marketing the dull
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Marketing the dull

A lot of companies sell dull products such as furniture, carpet and alarm systems. If you have ever watched a commercial on any of these products, the chances are that they were boring and had no humor to them.

7/28/2006 Comments Off
Google ads hit the airways
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Google ads hit the airways

We’ve known that Google was getting ready to put ads on the radio for awhile now, ever since the $102 million purchase of dMarc Broadcasting, an automated radio advertising company. Today Google actually began playing ads on a radio station in Detroit.

A breakdown of Google's ranking factors
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A breakdown of Google's ranking factors

Have you ever wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last 5 or 6 years Google has been tweaking their algorithm to analyze on page (code) and off page (links) factors which affect how websites rank on their popular search engine.

Technorati's new design
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Technorati's new design

Yesterday Technorati launched its’ new personalized homepage. With the pressure from the competition (Sphere, IceRocket, Google Blog Search), and another round of funding, it makes sense why Technorati redesigned their homepage…

Movie marketing 101
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Movie marketing 101

Pick up the phone and spend a half-hour with a leading industry blogger. That’s what Universal did and they’re making waves because of it. This week one of their employees took a half-hour out of their day to call Chris Thilk, owner of Movie Marketing Madness blog, to talk about Miami Vice. This was one simple gesture that’s going a long way.

7/25/2006 Comments Off
Catchup – 7/21/06
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Catchup – 7/21/06

Part of the launch of the new Yahoo homepage, Yahoo has added some features to Yahoo Finance. Those features include new tools to manage charts, an improved “investors chat room” and financial video news.

7/21/2006 Comments Off