Will Social Media Optimization become mainstream?
Social Media

Will Social Media Optimization become mainstream?

A couple of days ago I was asked the following question; What do you see as the main obstacles that Social Media Optimization needs to overcome in order to become a more mainstream marketing strategy? Social Media Optimization is still very much in its infancy. Although most of the concepts have been used for awhile, the phrase was just recently coined and through the community, the rules and concepts are just beginning to take shape.

My 50 favorite design resources
Social Media

My 50 favorite design resources

There are thousands of design resources on the web which can lead to an overwhelming experience when looking for inspiration or ideas, so I created a list of resources that I use on a regular basis. Here is a list of 50 design resources that can be helpful to any designer or marketer.

Catchup – 9/9/06
Social Media

Catchup – 9/9/06

YouTube has taken a step in the serious direction of fortifying its management team and monetization efforts with the recruitment of Gideo Yu, Yahoo’s Treasurer. Yu is now the Chief Financial Officer at YouTube.

9/9/2006 Comments Off
Marketing like a Champion
Social Media

Marketing like a Champion

The Olympics is an event where you get to represent and support your country. Because of all the patriotism shown around this time and the millions of people glued to their television sets companies are sponsoring these events to keep their branding strong.

9/8/2006 Comments Off
Learning from Google's data centers
Social Media

Learning from Google's data centers

Have you ever wondered how many data centers the search engine giant Google has, or why it is important to know each one? Currently Google has around 39 or more data centers. They can tell us a lot about how Google works; such as giving us an indication of when they are doing an algorithm update or when they are updating pagerank.

Getting out of the Google Sandbox
Social Media

Getting out of the Google Sandbox

Is your website getting no Google love when it should be getting a lot of love? In March 2004 the mysterious theory of the [Google Sandbox](http://www.softwaremarketingresource.com/article55.html) came about, which is when Google puts new websites through a probation period where they do not rank well.

Everybody thinks they know everything
Social Media

Everybody thinks they know everything

Last week a guest speaker came to one of my marketing classes at [Cal State Fullerton](http://www.fullerton.edu). The college has guest speakers quite often and this time they brought in [Boris Bugarski](http://www.murgent.com/murgent-management.php), the CEO of an email marketing company called [mUrgent](http://www.murgent.com/). …

SEO is not dead
Social Media

SEO is not dead

SEO is far from dead; in fact it is still one of the best ways to drive targeted traffic to a website. Normal people don’t read technology blogs so they aren’t going to hear about your company that way. You need to find a way to get in front of them in their own territory, which is through Google. Unfortunately most startups don’t realize this; instead they would rather focus all of their attention on getting bloggers to write about them. Don’t get me wrong, it is important to create buzz through the blogoshere but the majority of people won’t find you that way. The echo chamber does not equal revenues but search terms do.

Learning from your referrers
Social Media

Learning from your referrers

We all know web analytics can provide a lot of data about your website and its visitors. It can tell you how many visitors came to your site within the last month, your source conversion rate and even a breakdown of your search engine traffic. …

Catchup – 9/3/06
Social Media

Catchup – 9/3/06

Google has deployed the first pieces of its upcoming Office suite. They’ve launched Google Apps for your Domain, a set of Google services targeted to small and mid sized companies. With the new service, companies can use Gmail, Talk, Calendar and Page Creator under a single control panel. Applications and data will be hosted by Google, for free, with ad support.

9/3/2006 Comments Off
Don't be silly with your marketing plan
Social Media

Don't be silly with your marketing plan

In the past couple months I have heard a lot of dumb marketing plans. Some of these guys who created these plans are new to the online industry while others have been in it for years. Cameron also wrote “[What’s your marketing plan](http://www.pronetadvertising.com/articles/whats-your-marketing-plan.html)” a few days ago, so I decided to compile a list of the 10 dumbest plans I have ever heard.

Smirnoff: Tea Partay
Social Media

Smirnoff: Tea Partay

Music videos are a great way to promote a product. You usually see them on TV stations like MTV or VH1 promoting a song, but why not create a commercial out of a music video. This is the exact thing Smirnoff did with their new drink called [Tea Partay](http://www.teapartay.com).

9/1/2006 Comments Off
What's up with Google?
Social Media

What's up with Google?

On August 24th it was [reported](http://www.webmasterworld.com/google/3058623.htm) that Google was updating backlinks on these two datacenters: [64.233.187.104](http://64.233.187.104) and [64.233.187.99](http://64.233.187.99). It is normal to see a backlink update on a few datacenters and then within a couple days the update is usually live on all of their datacenters. …

8/30/2006 Comments Off
Don't forget about your existing customers
Social Media

Don't forget about your existing customers

One of the first lessons that you learn in business is that it costs more to acquire new customers than it does to keep existing ones. Not only does it cost less but it is also easier to keep old customers. So when someone asks the question “Why do so many companies treat potential users so much better than existing users?” it really makes you think.

Danny Sullivan leaves Search Engine Watch
Social Media

Danny Sullivan leaves Search Engine Watch

Danny Sullivan, the godfather of search, has just made an [announcement](http://daggle.com/060829-112950.html) that he is leaving [Search Engine Watch](http://www.searchenginewatch.com). He might still continue to write on Search Engine Watch after December 1st, 2006 and the last two conferences that he will be attending are …

8/29/2006 Comments Off
Communicate with your customers, not at them
Social Media

Communicate with your customers, not at them

YouTube is finally attempting to solve their problem of creating revenue. Brand Channels gives marketers a platform to try and broadcast their message to the YouTube community. The brand channels are a lot like a MySpace page, see the Paris Hilton channel for a great example.

8/28/2006 Comments Off
Marketing on a budget
Social Media

Marketing on a budget

Patricia Hursh from [SmartSearch Marketing](http://www.smartsearchmarketing.com/) recently wrote an article called “[Winning Big with a Small Search Marketing Budget](http://searchenginewatch.com/showPage.html?page=3623275)”. The article discusses how companies with small marketing budgets can effectively use their money to get the most bang from your buck.

8/28/2006 Comments Off
Catchup – 8/25/06
Social Media

Catchup – 8/25/06

* [Yahoo Gains Search Market Share](http://www.searchenginejournal.com/?p=3741)
comScore said that Yahoo!’s search share showed a modest, fractional gain for the second month in a row (but down vs. a year ago). Google, by comparison, showed a single point decline.

8/25/2006 Comments Off
Have it your way
Social Media

Have it your way

When you want a quick burger, there are a lot of options these days and with all theses options (McDonalds, Burger King, Carl’s Jr., White Castle…) it is hard to choose which one to go to. …

8/25/2006 Comments Off