We have heard over and over again about the importance of a good and well targeted advertisement, but rarely do we hear the case for a ridiculously bad ad.
If you think about it everyone in this world has an accent, it might be one that you are used to or it could be one that you have never heard before. The great thing about accents is that they can be funny which means that they can help create a memorable commercial.
Sometimes, what makes other people visit your content are the most unexpected and completely crazy things you do.
Sponsorship really is a very tricky business. Every time a corporate entity tries to sponsor a smaller entity, the communities participating or monitoring either entity will be up in arms. The problem is the somewhat incorrect perception people have that if you are sponsoring someone or give them a freebie, from your perspective that you are trying to influence their opinion, and from the receiver’s perspective that they have “sold out” and become shills.
Although content is important when you are trying to leverage social media sites like Netscape or Digg, the [story title](http://www.pronetadvertising.com/articles/titles-descriptions-and-digg.html) used for the submission maybe as important if not more important. Here are a few types of titles that I have found to be effective.
Yahoo revealed yesterday that they were going to start using a Digg-style voting system in the suggestion section for their numerous services. Problem is, the mob at Digg didn’t take too kindly to the idea.
During every special event there is always someone who gains a lot of backward links by capitalizing on it. During Christmas it was [OfficeMax](http://www.officemax.com) with their [Elf Yourself](http://www.elfyourself.com) game and during Valentines you would think it would be a greeting card site / company such as [Hallmark](http://www.hallmark.com). But if you take a close look at these E-Card sites you will notice that they are losing out on thousands if not millions of backward links.
Last week Democratic presidential hopeful Barak Obama launched his own social network, MyBarakObama. Thereâ€™s been a lot of […]
For this episode of Rush Hour we were joined by Brian Clark from Copyblogger to talk about copywriting and the role it plays in blogging and social media marketing. Brian did a wonderful job answering some of our questions as well as listener questions about what works and why. This show is definitely one that you’ll want to listen to closely and reference often as there are some great nuggets of information.
A Belgian court ruled yesterday that it was illegal for Google to reproduce extracts from various Belgian newspapers on its Google News website. As worrisome as the decision may be for Google, it could potentially have far reaching implications for socially driven media in general.
A few days ago Electronic Gaming Monthly published an interview with Sony Computer Entertainment America’s president, Jack Tretton, who had some remarks that make you scratch your head (to say the least).
Being a website publisher, I receive my share of mass emails asking to join linking networks or trade […]
Every community based site is a little narcissistic; some are more so than others. And pandering to the narcissistic tendencies of these sites can is increasingly becoming a common way for marketers to connect with the members that constitute these communities.
It is becoming increasingly apparent that Digg is in dire need of a photography category on the site.
There are two problems that can compromise content on socially driven media sites. The first and more prevalent one is the problem of duplicate content. The second and less prevalent but more worrisome is the problem of content integrity and spam.
I was alerted to TailoredMusic this morning from Mashable’s post about their diggbait song titled “A Love Song for Digg”. While this song might actually work because it’s targeted towards the Digg audience I don’t think any of their other songs are Digg material.
This month we are offering a special at [ReviewMe](http://www.reviewme.com) where all reviews are 50% off. The best part about this deal is that 100% of the payout goes to the blogger. So if you haven’t tried out Review Me yet, now is the perfect time.
Ask anyone and the first thing they will tell you about socially driven sites like Digg is that the key to getting on the front page is to have good content. While that is true, others will argue that other elements such as interesting titles and descriptions can be just as important.