Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
Remember the good ol’ days of high school where there were particular “groups” of people? In my school, the majority of people were either jocks, nerds, preppies or freaks (stoners). A few fit into multiple groups such as nerdy freaks or jocks who partied. Nowadays, there are so many different types of groups, with new …
On Monday, Nov. 19th, social media marketing passionistas gathered from around the globe to discuss the whys and wherefores of scheduling and automating social media posts for brands and businesses. This week the guest expert warming his buns in the hot seat was Patrick McKeown (@pjmckeown). As the Search and Social Strategist within the Navantis Strategy and …
There’s a lot of buzz in SEO about social media and its impact on SEO. True, some sites, like LinkedIn get indexed in Google’s search engine. That’s because Google is allowed to crawl LinkedIn’s discussion boards and Q&A section and index the stuff it finds there. Great. It’s a hidden benefit if you are willing …
On Monday, November 12, the #SocialChat crowd gathered to welcome Monica Wright (@monicawright) for a round in the hot seat to discuss some of the social media sites often overlooked by businesses looking to get a little more out of their online marketing. Monica Wright is a veteran online marketer specializing SEO and social media, …
Forget everything you ever learned about conversion funnels and traditional online marketing when thinking about social (media) marketing. When it comes to social marketing you can’t simply expect customers to flow seamlessly through a series of steps as if being pulled by gravity as funnel analysis implies. It’s time to embrace the concept of getting …
That’s right! SEJ will be well represented at Search Marketing Expo’s Social Media Marketing conference in Las Vegas in December. Yours Truly will be taking the podium during the Twitter Traffic session to talk about hashtag-based chats and how to drive qualified traffic to your sites. SEJ will also have a camera on site to …
The naysayers are everywhere proclaiming “There is no ROI in social media.” There are others proclaiming how successful and profitable social media is. So, which one is it? The answer lies in the social media conversion funnel. When it comes to creating a funnel analysis (made popular in Web Analytics) for social marketing, there are …
As a guest blogger, you want to make an impression. The purpose of a guest blog post is to shake things up from regular programming, so engaging readers is of the utmost importance—you don’t want them clicking away before the full text even loads. So, how can you engage readers without resorting to misleading headlines …
On Monday evening, Oct. 22, the #SocialChat community on Twitter gathered to discuss the legal considerations businesses must keep in mind when using social media. Our guest expert, David Adler (@AdlerLaw), is an attorney, author and entrepreneur with a multidisciplinary practice focused on intellectual property, media and entertainment law. He keeps his community up to date …
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to publicly broadcast their lives via 140 characters. It was early 2008, Twitter was about to skyrocket in growth, and I definitely wanted to get involved. Once I joined, it didn’t …
