Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
Forget everything you ever learned about conversion funnels and traditional online marketing when thinking about social (media) marketing. When it comes to social marketing you can’t simply expect customers to flow seamlessly through a series of steps as if being pulled by gravity as funnel analysis implies. It’s time to embrace the concept of getting …
That’s right! SEJ will be well represented at Search Marketing Expo’s Social Media Marketing conference in Las Vegas in December. Yours Truly will be taking the podium during the Twitter Traffic session to talk about hashtag-based chats and how to drive qualified traffic to your sites. SEJ will also have a camera on site to …
The naysayers are everywhere proclaiming “There is no ROI in social media.” There are others proclaiming how successful and profitable social media is. So, which one is it? The answer lies in the social media conversion funnel. When it comes to creating a funnel analysis (made popular in Web Analytics) for social marketing, there are …
As a guest blogger, you want to make an impression. The purpose of a guest blog post is to shake things up from regular programming, so engaging readers is of the utmost importance—you don’t want them clicking away before the full text even loads. So, how can you engage readers without resorting to misleading headlines …
On Monday evening, Oct. 22, the #SocialChat community on Twitter gathered to discuss the legal considerations businesses must keep in mind when using social media. Our guest expert, David Adler (@AdlerLaw), is an attorney, author and entrepreneur with a multidisciplinary practice focused on intellectual property, media and entertainment law. He keeps his community up to date …
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to publicly broadcast their lives via 140 characters. It was early 2008, Twitter was about to skyrocket in growth, and I definitely wanted to get involved. Once I joined, it didn’t …
Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign is working or not. Thus, social media monitoring is also integral for your SMM efforts. Know Your Objective Every action must have a goal—and not just any ordinary or broad …
You’ve probably not felt the pressure of completing your Facebook Profile before—until today. Recently, some users started seeing a percentage meter on their Facebook Profile. The purported feature, which can be found at the top right corner of the About Page, is said to encourage users to complete the account details on their Timeline. It …
Blogging for your business is nothing revolutionary. Most business owners have a blog these days (if you don’t, check out this guide to setting up a business blog). Forbes even went so far as to say businesses should “blog or go bust.” But why do you need a blog? Blogging for your business should never …
Earlier this year, Facebook tested a new mobile unit that was designed to enable developers promote themselves. This time, the social networking giant makes it available to all developers. In fact, they’ve set up an automated page to those who wants to create and ad for their apps, as well as the analytics dashboard. From …
