Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
If you asked a major brand ten years ago if consumers would share their life’s details, regardless of how mundane, online and, as a result, become the biggest producers of online content and wielders of influence, you would have gotten a firm “no” and likely a confused stare. In the past, major news and entertainment …
The results of a study conducted by Edelman, the world’s largest public relations firm, were released today revealing the roles of major brands in the lives of Generation Y. Part of a global initiative to help brands engage online, EDELMAN 8095, the study shows not only the strength of the so called Millennials, but also how the …
It’s that time of the year again. The weather’s getting cooler, the smell of pine is in the air, and people are writing wish lists left and right. Yes, we are smack in the middle of the holiday season, and if you or your company isn’t getting into the spirit yet, you could be missing …
For Twitter users with narcissistic tendencies, TweetLevel is, just like Klout, a pat on the back. Because it only analyzes Twitter, TweetLevel may seem a rather “limited” tool too. However, unlike Klout, TweetLevel was designed to offer Twitter intelligence, and that’s something that few other social media analytics tools give you at no cost. Tweeter …
If you haven’t noticed already, Facebook has implemented the shiny new ‘Pages Feed.’ If you don’t see it right now, you will shortly, the network began November 15th rolling it out globally. This new section within Facebook now allows the user to see only posts of certain brands they follow, thus making the main news …
Black Friday seems to have brought its fair share of shopping glee, according to Comscore online retail spending jumped 26% to something over $1.04 Billion this year, and for the fist time. To put that into perspective, online sales now represent about one tenth of all sales. So today we are wondering how Cyber Monday will …
Remember the good ol’ days of high school where there were particular “groups” of people? In my school, the majority of people were either jocks, nerds, preppies or freaks (stoners). A few fit into multiple groups such as nerdy freaks or jocks who partied. Nowadays, there are so many different types of groups, with new …
On Monday, Nov. 19th, social media marketing passionistas gathered from around the globe to discuss the whys and wherefores of scheduling and automating social media posts for brands and businesses. This week the guest expert warming his buns in the hot seat was Patrick McKeown (@pjmckeown). As the Search and Social Strategist within the Navantis Strategy and …
There’s a lot of buzz in SEO about social media and its impact on SEO. True, some sites, like LinkedIn get indexed in Google’s search engine. That’s because Google is allowed to crawl LinkedIn’s discussion boards and Q&A section and index the stuff it finds there. Great. It’s a hidden benefit if you are willing …
On Monday, November 12, the #SocialChat crowd gathered to welcome Monica Wright (@monicawright) for a round in the hot seat to discuss some of the social media sites often overlooked by businesses looking to get a little more out of their online marketing. Monica Wright is a veteran online marketer specializing SEO and social media, …
