Advice on how to leverage social media marketing bombards us from every corner. SEJ curates the best advice and how-to’s out there, including best practices using Facebook, Twitter, content marketing or web audience development.
Have you ever gotten a Facebook friend request from something other than a person? I have… several times… recently. There are countless businesses operating in Facebook as user profiles rather than pages. In the early days, those enterprising business owners that could see serious potential in Facebook had no option but to launch a profile for their …
WordPress is the most popular CMS in the world, particularly with Internet marketers and SEOs. Its a great system that is easy to use and provides a huge amount of flexibility. Here are some advanced techniques to give your site that extra push: Check Your HTML Semantic Structure The power of WordPress, cheap or free …
Let’s start with some perspective: Guest blogging works, if you know how to do it. Like any marketing tactic, guest blogging is but one choice among many. Will it provide your business the kind of results you need to meet your own particular objectives? That’s a complex question to answer, and no less worth your …
Last Monday, Jan. 14th, social media marketing passionistas gathered from around the globe to discuss how to use Google’s Hangouts on Air. This week the guest expert warming her buns in the hot seat was the lovely Debbie Horovitch (@Sparkle_Agency). Debbie created Sparkle & Shine after 15 years working with Toronto advertising agencies as a Media Manager …
You heard social media networking was the key to an effective marketing campaign in today’s digital world and jumped on the bandwagon. So, where are all those new customers and outstanding sales figures? Social networking, like everything else, has to be done correctly in order to be effective. Here are the most common mistakes companies …
The ease and availability of social media has changed the way people interact with each other. Businesses should realize that they can use social media to improve the impact that they have at trade shows. Create Excitement With Twitter Image via Flickr by Pop Culture Geek Twitter got started in 2006, but it didn’t start …
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of content works best, the question comes up of how to get more likes, shares and even comments. In other words, how does one go about getting the most interaction on …
Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic …
Seeing the traffic to your website increase is a great thing, but what if your surge in new site visitors doesn’t come with a corresponding increase in reader engagement rates? The truth is, raw traffic numbers don’t mean all that much when it comes to your website’s success. Sure, more traffic is generally better, but if you aren’t engaging …
Presidential campaigns are massive marketing phenomena. An inevitable bit of fallout from every national election is the publication of hundreds or thousands of blog posts entitled “Lessons from the Election.” Whether they are discussions of how Obama embraced social media this time around, or how Nate Silver’s statistical method set a new standard for prediction, you’ll …
