In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …
Category Archives: Google+
Is Google+ our search marketing future? See what our guest bloggers have to say about how G+ will influence search and social, including Google+ authorship, hangouts, local, communities and more.
Many Google plus users were welcomed recently with the some new design changes. First impressions are, “I can see a lot more content”, which is great for both the user and also businesses. In some aspects, the new layout reminds me of Pinterest, I believe this is because of the focus of images and staggered …
Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence. According to Forbes, Google+ had 343 Million active users at the end of 2012, which is second only to Facebook. As this network …
Social media has grown exponentially in its relatively short existence, fashioning a culture of open dialogue that gives users and brands the ability to spread their message to the masses with little effort. However, even with the massive leaps in social media, sharing emotion in real-time has been nearly impossible – that is until now. …
Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn’t officially said anything about it, Google’s chairman Eric Schmidt said this in his new book, “The New Digital Age”. “Within search results, information tied to verified online profiles will be ranked higher than content …
Social media interaction is in a constant state of evolution. Traditionally, progress has been limited to text-based interactions or static video; however through Google+ Hangouts, users are given the ability to ditch asynchronous social media interactions for real-time communication that delivers the ability to see the audience blink, follow hand and body gestures, eye movements …
Authorship, hangouts, circles? What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention? The super savvy marketers at Digital Always Media know, and they have created an excellent blog series about the why’s and how’s of Google Plus. First, long-time SEO and blogger, Jim Hedger, gives us a look …
Last Monday, Jan. 14th, social media marketing passionistas gathered from around the globe to discuss how to use Google’s Hangouts on Air. This week the guest expert warming her buns in the hot seat was the lovely Debbie Horovitch (@Sparkle_Agency). Debbie created Sparkle & Shine after 15 years working with Toronto advertising agencies as a Media Manager …
With the festive season just around the corner and the spirit of sharing entering into our thoughts, Google has just added a new community focused feature to its Google+ social network, which it says will help bring people together to share their interests even more.
By Gab Goldenberg, author of The Advanced SEO Book – read it free, pay if you like it in six weeks. You can get a free chapter here. Google’s acquisition of Frommer’s was recently in the news, but most of the news coverage missed the point about Google’s evolution from a search company to a …