In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …

Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence. According to Forbes, Google+ had 343 Million active users at the end of 2012, which is second only to Facebook. As this network …

Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn’t officially said anything about it, Google’s chairman Eric Schmidt said this in his new book, “The New Digital Age”. “Within search results, information tied to verified online profiles will be ranked higher than content …

Social media interaction is in a constant state of evolution. Traditionally, progress has been limited to text-based interactions or static video; however through Google+ Hangouts, users are given the ability to ditch asynchronous social media interactions for real-time communication that delivers the ability to see the audience blink, follow hand and body gestures, eye movements …

Michelle Stinson Ross

Authorship, hangouts, circles?  What is all the buzz about and why do webmasters, SEOs, and business owners need to pay attention?  The super savvy marketers at Digital Always Media know, and they have created an excellent blog series about the why’s and how’s of Google Plus. First, long-time SEO and blogger, Jim Hedger, gives us a look …

Michelle Stinson Ross

Last Monday, Jan. 14th, social media marketing passionistas gathered from around the globe to discuss how to use Google’s Hangouts on Air.  This week the guest expert warming her buns in the hot seat was the lovely Debbie Horovitch (@Sparkle_Agency).  Debbie created Sparkle & Shine after 15 years working with Toronto advertising agencies as a Media Manager …