Learn how to lower the CPC of your Facebook ads by getting more people to click on them.
The new detailed targeting will make advertising on Facebook easier. Hopefully this should decrease CPMs for the narrow audiences, but only time will tell.
How can you be sure that you are properly leveraging “interest targeting” on Facebook? Here are a few key tricks and tips to follow.
Here’s a recap of the top 10 social media updates from October 2015.
Facebook announced three main enhancements today to provide further opportunities for people to express themselves on the world’s largest social network.
Facebook has updates notes with a Medium-like look and feel.
It’s true — the long discussed and often rumored Facebook ‘dislike’ button is officially on the way.
Get ready to see a lot more live streaming in your News Feed, as Facebook has announced it’s available to more people.
Facebook announced several updates to Pages that are designed to help businesses engage with mobile users.
For the first time ever Facebook recorded one billion daily active users this past Monday, August 24th.
Facebook announced its beginning a very small roll out of a digital assistant service, called M, that will live within Messenger.
With video becoming a popular medium to share infos, take advantage of it and connect with your Facebook audience through visuals, sound, and emotions.
Facebook is testing the idea of turning its current Notes product into a long-form content platform.
Facebook is reportedly working on a new mobile app for sending breaking news alerts direct to smartphones.
Last Wednesday, the SEJ Marketing Think Tank welcomed Rocco Baldassarre of Zebra Advertising for a live presentation focused on getting the most out of Facebook through optimizing ads and testing.
If you’re using Facebook to share news, product launches and contests, you’re missing out. By tapping in to a few additional features, you could spot the promoters lurking in your fan list. And you could hop on top of problems before they explode.
Facebook introduced a new feature today that will allow public figures and celebrities to broadcast live stream’s via the Facebook Mentions app.
Facebook rolled out updates today that make video management easier, and give Page owners more control over their video content.
Facebook’s carousel ad format lets advertisers showcase multiple images and links in one ad. When comparing carousel ads to standard link ads, advertisers saw a 30-50% decrease in cost per acquisition and a 20-30% decrease in cost per click.
Join the SEJ Marketing Think Tank on August 5th, 2015 at 10 am Pacific and 1 pm Eastern for this free webinar, presented by Rocco Baldassarre, Founder of Zebra Advertising, and moderated by Brent Csutoras, Chief Social Media Strategist of Search Engine Journal.