WordStream released a very cool infographic today that details Facebook’s criticisms, missteps and outright failures over the seven years since its inception. It is a must see due to the fact that every part of it is so true! © 2011 WordStream, Inc.
Dennis Yu and company brought down the OMS house last week in a session on how to get a black belt in Facebook marketing.
I had the privilege of listening to Alex Schultz, a director of Facebook’s Growth Team, speak at MozCon about the future of search. With only one, monolithic slide behind him – reading “Facebook” – he painted a picture of a web where the “…enterprise is being rebuilt from the ground up.” Alex, in a Steve […]
A good friend of mine who was one of the first people on Google+ shared a photo of his wife with me yesterday. As he shared it through Google+ I was automatically sent an invite so that I could join up and see the photo. This has proved to be a great opportunity to learn […]
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the […]
If you’re like me, you have a difficult time deciding which to focus your efforts on – a Facebook page or a Facebook group. I have found groups (especially new ones) work much better for interaction, whereas Facebook pages are easier to market. Hence my solution: I use pages to build a fan base and […]
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it isn’t profitable. I wouldn’t be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO […]
Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What it Is You might not realize it, but the way Google works has shaped the web for the last 10 years. Think about it for a second… How many new […]
The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social Media Person: “Ok, let’s run a contest.” Executive: “What should we give away?” Social Media Person: “How about an iPad?” Executive: “Awesome! Let’s do it!” Please stop. Why iPads Are a Bad Giveaway Item The […]
“But I don’t LIKE Facebook and Twitter” Makes No Sense To Me… To which my response is always “But do you like generating new leads and making sales?” There are still tons (tonnes for my Canadian friends) of people out there that don’t use social media as a business tool because they don’t like it. […]