At the f8 conference in September, Facebook announced the addition of Timeline and Open Graph. These new tools let users tell a more detailed story of their life through a newly designed profile page. Earlier this week, Facebook launched Facebook Actions, an enhancement adding additional call-to-action tabs beyond the standard “like”. As this may at first […]
If you have a corporate Facebook page, here are some tips for making it extra effective… Treat it Like a Website Your Facebook profile is a microsite in its own right, so be sure it contains all of the information visitors need in order to understand your brand message, or to purchase your product or […]
Here at Paperlabs designing iOS apps is only a part of what we do – marketing those apps takes us just as much time and effort. Having a break-out hit in Apple’s App Store is not easy, thanks to the noise that thousands of apps updated daily make. Our app Tapfolio, a simple but slick […]
Two years ago if someone had said one day having family as friends on Facebook could be a major problem I would have thought they were nuts, but not today. I have experience with embarrassing family FB posts and I constantly hear problems from friends about family on FB. I know these issues are not […]
I know many people have at least one family member they would like to unfriend, but how does one do this without causing problems? Have you done it? Do you have any advice for those of us that are too chicken to do it? If so you can use the “other” section in the poll […]
Image © laurent hamels – Fotolia (Dot) com With social media penetration at an apex internationally, niche’ communities are being built surrounding businesses of all sizes. But, is the planet’s blind rush to Facebook prudent? Facebook may be big, but big does not always mean better for organizations taking steps to socialize their communities. Other […]
Facebook has recently made some huge updates to its interface, changes neither users nor brands have necessarily embraced. In fact, parties from both sides have expressed being downright irate over the tinkering. The tweaks that have most of the community in a frenzy are those related to the news feed, which as we all know, […]
WordStream released a very cool infographic today that details Facebook’s criticisms, missteps and outright failures over the seven years since its inception. It is a must see due to the fact that every part of it is so true! © 2011 WordStream, Inc.
Dennis Yu and company brought down the OMS house last week in a session on how to get a black belt in Facebook marketing.
I had the privilege of listening to Alex Schultz, a director of Facebook’s Growth Team, speak at MozCon about the future of search. With only one, monolithic slide behind him – reading “Facebook” – he painted a picture of a web where the “…enterprise is being rebuilt from the ground up.” Alex, in a Steve […]