Facebook news and marketing tutorials.
Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive and Text-Board.com, so I thought I’d get the low down on what kind of results you can get, how to get those results, and how you can combine social media …
We’ve all known that Facebook is on the rise; it’s status as the site with the most page views has had it dubbed by some as “Ruler of the Internet.” While this must be tempered with the fact that Google is second only if you’re counting visits exclusively to the main page, Facebook remains a …
Monitoring brand mentions on twitter is as easy as choosing one of the few dozen (or so) free tools currently out there. And for the rest of the social web, it’s almost that simple. That is, except for Facebook. The major hurdle of Facebook monitoring is its users’ preference for privacy (not to mention the …
Do You Really Have To Build A Fan Base? Not sure about building a fan base on Facebook? Facebook advertising straight to your website is not necessarily wrong. Maybe you aren’t prepared to invest thousands of dollars to build a fan base, or the audience-building step won’t help your business. To be sure, Fan Pages …
In the wake of the Bing-Facebook press event, major announcements have been made by the companies; some that will be going into effect almost immediately and some that will start to happen in the coming weeks and months. The idea behind this search and social networking partnership is to make searching more social and more …
I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at half price) to try to answer some questions a lot of businesses have right now about social media marketing: How do we monetize Twitter and Facebook? Should we wait to build audience on those platforms …
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how to get awesome results with Facebook ads. It’s been a personal challenge, because I have more or less mastered Google AdWords and SEO, so I thought: I should be able …
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part of what I call my Complete Facebook Marketing System (yet another audacious title that will turn some commenters into haters). The system is a two stage process for getting fans, then …
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails… fan bases …
Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And it’s a new system to figure out how to compete in. To that end, I’ve combined my own experience with creating and optimizing Facebook ads for myself and clients with a survey of the existing …
