Facebook news and marketing tutorials.
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the …
If you’re like me, you have a difficult time deciding which to focus your efforts on – a Facebook page or a Facebook group. I have found groups (especially new ones) work much better for interaction, whereas Facebook pages are easier to market. Hence my solution: I use pages to build a fan base and …
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it isn’t profitable. I wouldn’t be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO …
Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What it Is You might not realize it, but the way Google works has shaped the web for the last 10 years. Think about it for a second… How many new …
The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social Media Person: “Ok, let’s run a contest.” Executive: “What should we give away?” Social Media Person: “How about an iPad?” Executive: “Awesome! Let’s do it!” Please stop. Why iPads Are a Bad Giveaway Item The …
“But I don’t LIKE Facebook and Twitter” Makes No Sense To Me… To which my response is always “But do you like generating new leads and making sales?” There are still tons (tonnes for my Canadian friends) of people out there that don’t use social media as a business tool because they don’t like it. …
This is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards – and who I’m not talking about. I’m not saying all PR people are destroying Social Media. I consider a number of Social Media experts with PR backgrounds to be …
We’ve all been wondering about Facebook’s capabilities; can it really collect as much data as Google? Is that data really MORE valuable than Google, since users on Facebook are browsing upon free will into interests and brands, rather than being subjected to sifting through SERPS for what they want? Enter the Facebook Microchip- in the …
Identity thieves and hackers are finding that Facebook is a goldmine for phishing schemes, and they are targeting Facebook accounts more than email accounts now. Most people are completely unaware of the information on their profile’s that is available to would-be hackers, and it is this ignorance that is leading to more accounts being compromised …
So, you’ve decided to bring your company into the world of social networking. Congratulations on evolving beyond the last stone age (but don’t feel too bad about being behind: online, anything more than five years old is considered to be part of that “stone age”). Social media sites can be a great tool in promoting …
