Two years ago if someone had said one day having family as friends on Facebook could be a major problem I would have thought they were nuts, but not today. I have experience with embarrassing family FB posts and I constantly hear problems from friends about family on FB. I know these issues are not …

Image © laurent hamels – Fotolia (Dot) com With social media penetration at an apex internationally, niche’ communities are being built surrounding businesses of all sizes. But, is the planet’s blind rush to Facebook prudent? Facebook may be big, but big does not always mean better for organizations taking steps to socialize their communities.  Other …

Facebook has recently made some huge updates to its interface, changes neither users nor brands have necessarily embraced. In fact, parties from both sides have expressed being downright irate over the tinkering. The tweaks that have most of the community in a frenzy are those related to the news feed, which as we all know, …

I had the privilege of listening to Alex Schultz, a director of Facebook’s Growth Team, speak at MozCon about the future of search.  With only one, monolithic slide behind him – reading “Facebook” – he painted a picture of a web where the “…enterprise is being rebuilt from the ground up.” Alex, in a Steve …

Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the …