Facebook news and marketing tutorials.
Yesterday afternoon, Mark Zuckerberg made his first public appearance since the IPO this spring. He sat down with TechCrunch founder Michael Arrington at the Disrupt Conference in San Francisco to discuss his vision for Facebook’s future. Arrington wasted no time getting to the burning questions of how Zuckerberg felt about the loss of value in the …
About three weeks ago, I ran an ad campaign on Facebook for a fanpage that resulted in an increase of Likes from 100 to around 900. Success! …or so I thought. After a week of posting content designed to engage the new audience and attract more new followers, the individual post Likes were averaging the …
Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that. With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages. The video is aimed more at …
Lately, there has been a lot of talk about social media fatigue. Research has shown that some users are simply burnt out from the phenomenon many internet experts said was hear to say. This is not too shocking considering that quite a few users have been plugged in since the good old days when Friendster …
Growing the number of “Likes” on your company’s Facebook page isn’t just a matter of pride. In fact, the social proof generated by an active fan page can be incredibly powerful in building your brand’s authority and engagement. However, earning these votes of confidence isn’t as simple as just asking people to click “Like” on …
To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who …
At the f8 conference in September, Facebook announced the addition of Timeline and Open Graph. These new tools let users tell a more detailed story of their life through a newly designed profile page. Earlier this week, Facebook launched Facebook Actions, an enhancement adding additional call-to-action tabs beyond the standard “like”. As this may at first …
If you have a corporate Facebook page, here are some tips for making it extra effective… Treat it Like a Website Your Facebook profile is a microsite in its own right, so be sure it contains all of the information visitors need in order to understand your brand message, or to purchase your product or …
Here at Paperlabs designing iOS apps is only a part of what we do – marketing those apps takes us just as much time and effort. Having a break-out hit in Apple’s App Store is not easy, thanks to the noise that thousands of apps updated daily make. Our app Tapfolio, a simple but slick …
Two years ago if someone had said one day having family as friends on Facebook could be a major problem I would have thought they were nuts, but not today. I have experience with embarrassing family FB posts and I constantly hear problems from friends about family on FB. I know these issues are not …
