Facebook news and marketing tutorials.
Facebook introduced the new Graph Search, a term derived from social graphs and search. This new feature is a long leap from the old Facebook search and takes personalized search to a whole new level. In this post I will help you discover 7 ways in which Graph Search can impact your business. Here’s what …
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming years. Graph Search uses the one trillion or so social connections on Facebook to provide relevant and professionalized search results. The name itself is derived from a sociogram which Facebook …
Facebook and Google have been seen as separate online necessities for quite some time, but it seems as though both companies are beginning to close that gap. Facebook is becoming more search oriented with the announcement of the Facebook Graph (currently in Beta testing), and Google is becoming more socially oriented as Google+ begins to …
Upon returning from my lunch meeting today I noticed a new icon on my Facebook profile asking me if I wanted to start using Graph Search, and of course, I canceled my next meeting and started to geek out! Below you will find screen shots from the tutorial & search functions. Graph Search Begins …
Have you ever gotten a Facebook friend request from something other than a person? I have… several times… recently. There are countless businesses operating in Facebook as user profiles rather than pages. In the early days, those enterprising business owners that could see serious potential in Facebook had no option but to launch a profile for their …
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of content works best, the question comes up of how to get more likes, shares and even comments. In other words, how does one go about getting the most interaction on …
If you haven’t noticed already, Facebook has implemented the shiny new ‘Pages Feed.’ If you don’t see it right now, you will shortly, the network began November 15th rolling it out globally. This new section within Facebook now allows the user to see only posts of certain brands they follow, thus making the main news …
We all know it’s coming. Actually, many of us in digital marketing are surprised it’s taken so long. I’m referring to a real Facebook search engine, which has the potential to turn the search industry upside down. Mark Zuckerberg explained at Disrupt a few weeks ago that Facebook will tackle search, and that they are “uniquely …
I’m still on my high from Walter Isaacson’s book on Steve Jobs. The high is so great that I decided to buy his book on Albert Einstein. Currently, I’m not done with the book yet (I’m only on page 110). I’m an SEO guy; I keep getting lost when they try to explain what the …
#SocialChat is a weekly discussion of the best practices in Social Media Marketing hosted every Monday night at 9:00 p.m. Eastern by Alan K’necht (@aknecht) of Digital Always Media and me (@SocialMichelleR). We started the chat in January of 2011, and since then it has become an event that many of our core participants look …
