Maintaining multi-author blogs is hard but it definitely pays off. A multi-author blog provides the variety of insights, perspectives and blogs. Most feeds in my reader are from multi-author blogs – namely because I enjoy the daily variety they offer. Creating the strong community of guest authors and contributors around your blog is gold: the …
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the brand (and thus makes it “friendlier”); This engages users to promote the company social media profiles (by adding them to friends, …
Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or link building, you need to know what keywords you’re website is going for. This is hardly a new concept, as many SEO pros will tell you that starting a campaign …
Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically represented as: That’s a freight train of earth-shatteringness, right? In blogging lingo, it means you can’t just be different from other blogs. You have to be sufficiently different in some …
Blogs. Almost everyone has one (or in my case, three or four), follows one, or wants to create one. With the exception of a select few people who might live under rocks, everyone at least knows what a blog is. It’s like the journal you kept in the fourth grade under your bed, except know …
To those of you who are still wary of allowing your ideas and stories to traverse the web, this one’s especially for you. Today I’ll let you in on a story of a visionary-procrastinator who finally decided to breathe life to his dreams of getting his thoughts and ideas out on the web—welcome to my …
If you have ever had to stare day after day at the same website and constantly produce new content for a living, you will know how hard it can sometimes be. There are the distractions. There are the deadlines. There are the technical hurdles to overcome. Plus, if you want to earn any money – …
Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily, but eventually the question becomes, what more can you write about? It’s at times like these when I suggest you delve into a little keyword research. Rather than struggle internally …
I feel lucky enough to work from home for about 3 years now and to be able to travel wherever I want with my family. This is what I have actually been doing for the past month – traveling (and struggling with somewhat screwed schedule). However another side of this story is that being an …
The P.S. It’s one of the most powerful copywriting tools in your arsenal and yet very few people know how to use it effectively and to its full potential. Here are a few ways to make sure your P.S. doesn’t read like an afterthought. DO: Restate the Benefits as a Summary This is particularly useful …
