My first foray into social media and search was via writing copy. I worked for a design firm and often wrote and tweaked website copy for clients to make it appealing to both humans and web crawlers. Later, when I moved more into SEO, part of my job became guest blogging. This changed the game, …
In blogging, the written word will never die, but 2011 marks a time in blogging where creating video content has never been cheaper, or easier. So what are you waiting for? Here are 23 reasons you should add video blogging (vlogging) to your mix. 1. Passion Are you using CAPS LOCK to demonstrate your passion? …
Whether you are just getting started or have an existing business that you need to infuse some life and growth into, here is a good strategy that you should follow. Whether you call this your blueprint or your cheatsheet or your To Do List doesn’t matter – just read it, absorb it and get to …
The power of blogging topical When you struggle to blog, do you ever stop to see what is trending on Twitter? If you do, you will see that the Twitter trends are a valuable source of what people are interested in right now. By topical blogging you can bring new people to your blog, gain …
Some say a collaborative blog (also known as a multi author blog) is like herding cats. I could agree with some aspects of that statement if I had experienced the cat herding. When blogging it helps to link out to each other and share great content. So in my mind it makes sense to have …
There is often a problem when it comes to sharing SEO techniques online; people don’t want to. However those people that only believe in taking from others will soon realize that reciprocating generosity will go in their favor both with their clientele, other Internet users and more importantly the search engines. With so much resource …
If you’re considering running a contest on your blog, it can be a great way to get new readers, build links, earn community goodwill, and position yourself top-of-mind in your niche. There are countless ways to screw up your own contest though. Here are some of the worst offenders. Giving away something people don’t want. …
Are you looking to increase the audience and e-mail subscribers to your blog? Do you feel like you have maximized your exposure in your niche? Well here is a strategy you can try that will help you to find new visitors and a brand new audience to your blog. The key is to identify the …
cc licensed flickr photo shared by cole24_ Tuning Up a Serviceable, Yet Neglected, Website I freelance on-and-off for what was a boutique SEO firm that my two bosses built up from scratch. A technical guy with extensive knowledge of the hidden, back end world of meta-text, tags and html code, and a cerebral, analytic type …
As hard as some web content copywriters try, they always find their writing rejected or sent back for major revision, often multiple times, because the style and substance doesn’t blend well with the client’s existing site. For a copywriter, this is a frustrating (not to mention time-consuming) experience, and there’s a temptation to become unnecessarily …
