Content is king. How many times have you heard that in the last, say, 2 hours? It’s all anyone talks about now that Google has closed so many loopholes and is forcing online marketers to focus on Earned Links. Yet, just like you, everyone ELSE and their sisters and brothers and cousins and aunts are …
One of the secrets of the most successful bloggers is that they are prolific. Writing 1000 words a day is like brushing their teeth. It’s just part of a morning routine. While it may sound like a lot, once you get into the habit it’s really not that difficult. Every writer has a different way …
More and more companies are beginning to realize the importance of content and guest posting when it comes to ranking well on a Google SERP, so naturally jobs for writers follow. Last week I wrote an article giving tips to companies trying to create and manage a content team. It can be particularly tricky …
Good quality blog content is the backbone of your online business. We all should have probably learned this lesson by now; especially after either getting slapped or watching our friends get slapped by the search God, Google. Not just for Google, but the only way to please people and search engines is to have good …
When President Obama won his second bid for election, he made history in more ways than one. Outside the political sphere, our newly reelected president made social media history. Shortly after his victory was announced President Obama posted a photo to his official Twitter and Facebook accounts. Within hours, the photo of him embracing his …
If you look at most company blogs, they’re incredibly boring. They’re often nothing more than stock marketing material and cut/paste press releases. I’ve seen company blogs where every single post is about a new function or feature added to their product. As a result not a single potential customer reads the blog. The blog is …
In recent months, content marketing has moved beyond trendy buzzword to a full-fledged marketing strategy. Increasingly, the discussion has turned to its value to brands as it relates to SEO. Some believe content marketing will take over SEO. I don’t. As I outline in a new report, “Content Marketing Like a Pro: Tactics and Techniques …
It is no secret that guest posting is something that every company wants. Contributing guest articles to other websites is a great way to improve your organic traffic by earning a good variety of backlinks, not to mention help you gain some visibility amongst the community and those interested in SEO and online marketing. Creating …
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development of profitable content marketing strategies. That specific kind of content which takes into account both users and search engines in order to build high rankings in the search engine result pages and engage …
With a major SEO shift towards content marketing following the changes of Panda, developing linkable assets is a top priority for any company trying to rank. Generating a constant stream of content for a range of clients is a daunting task for many SEOs, as it is time-consuming and can cause a serious case of …
