At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video. If we can view all these things as connection tools first and communication tools second that will make a huge …
The term content marketing has been gaining a lot of attention over the last few years and rightfully so. Content is the lifeline in today’s social eco-system so it makes sense. But content marketing means nothing without a strategy. A content strategy enables and positions a brand to tell a very consistent story across the …
You’ve been told before that content marketing is essential to growing your business online. So why do you procrastinate, failing to execute on even a small scale content marketing strategy? I run a business too and even I don’t have the time to create useful content for my people with any frequency. The Zero Clutter Approach …
While I don’t believe much in dwelling on failures and mistakes, I do believe we can learn from them. Often other people can learn from your failures as well. By sharing these experiences we keep history from repeating itself. Every year I like to take a look back at my blogging efforts and examine what …
After Matt Cutts confirmation of upcoming major Google algorithm update in 2013, there is a great panic among the webmasters. There are lots of discussions going on about the hitting parameters of this update but nobody has satisfactory answer. However, one thing is cleared by Matt Cutts himself that sites with on-page spam will be …
As someone who is involved in blogging and all things related to it, you probably come across a lot of information from various sources. This would normally be a good thing, but the problem is that not all the information that comes your way is accurate or up-to-date. As with virtually everything related to the …
When you lose self consciousness and relax into the act of writing that’s when your voice emerges – Justine Musk As the web gets flooded with content creators your voice as a writer will become increasingly important if you want to stand out online. Developing a voice however is no small task. It takes time, …
We all have a little trouble coming up with fresh ideas for blog posts from time to time. It would be wonderful if we were always on top form, but if you go through past published content you will probably start to see patterns. Periods of time where you have written about the same thing …
Guest posting has certainly gained popularity mainly because it has a ton of benefits for webmasters. From an SEO standpoint, posting content on other websites helps you gains backlinks, thus giving you more search engine juice. It’s also a huge boon from a marketing perspective because it gives you the opportunity to connect with your …
With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago. The social media revolution has …
