I can tell you from experience that without fail, one of the most common reasons websites suffer from a low conversion rate is because they fail to make a statement. There’s no “push” – no energy and no interest in the offer. So how do you grab your readers’ attention when they’re in that scrolling …
Recently I have really been trying to beef up the content produced over at my blog, StayOnSearch. One of the hardest things I have noticed for me is trying to consistently keep the content of the highest quality, while increasing the frequency of posts. A few things to keep in mind before I mention some …
It was an honor being called upon to do the redesign and development of Search Engine Journal. I have been apart of this network for a short time but I have quickly learned what an amazing community this site has. Loren Baker approached me about the redesign a few months ago. I was excited to …
I love to offer advice that contradicts some point or position I’ve long held. Well, not in matters of love, morality or personal values mind you, rather in how you go about managing or promoting your blog. Constant Flux Though I’m adamant about some things in life, when it comes to blogging I’m not. That’s …
Ladies and gentlemen, can I have your attention please?! Will the real Slim Shady please stand up? Oh… wait. Wrong audience. Sorry. The Search & Social awards results are now in! If you were entered in any of these categories, check to see if you made it into the top 3. We had A LOT …
WordPress is the most popular blogging software available today, whether its used on WordPress.com or a hosted WordPress.org solution, being used for personal blogs, professional blogs, informational sites, and CRM backends for businesses around the globe. A lot of this is due to the slim price tag that comes with WordPress, but another major reason …
A few of the mainstream search blogs still offer up some morsels of meaty metrics, but many bloggers have turned from meat to “designer milk.” I can’t say I blame them, but I’m not going to keep looking to them for the best data, testing, link-building advice, etc. The state of the search marketing blogosphere …
Learning which of your published content did particularly well based on some parameters is a great way to become a more successful blogger. This way you can see which of your posts are well received in social media, which of them get linked more and which of them spur a more active discussion. This week …
Unless you’ve been living up under a rock lately, you’ve heard of the Internet phenomenon known as blogging. What many people don’t know is that blogging is no longer just a recreational pursuit for folks to vent their repressed feelings, showcase their creative work, or promote a personal agenda. It’s been elevated to an art …
It’s not always an obvious connection, but the content on your website affects its usability. How? The easiest way to think about it is by putting yourself directly in the user’s seat. Think about it. You go to a website that provides search engine optimization services. Although you might decide to hire the person or company …
