Google made a splash in May of 2012 when they announced the Knowledge Graph. The Knowledge Graph is a key component of Semantic Search. Semantic Search aims to get at the real intent of the query, rather than simply matching a page to a search string. A good analogy is that of a headhunter or …
The humble Title tag. One of the starting points of any on page SEO work. Maybe calling it humble is actually a little unfair, after all, this is arguably one of the most powerful on page elements a site can have. SEO and online marketing changes all the time, but the Title tag is an …
“Information pollution is the odorless, invisible sewerage of human intelligence, somebody has to clean it up.” If you go to the Wikipedia page for pollution, you will see several forms of pollution from air varieties to water bound forms, but you will not find information pollution there. This is an excellent example, and a reference …
Hi there! This is an odd situation for me – as this article is being published, I’m attending SMX Advanced in Seattle – and tomorrow morning, I’ll be speaking on the Google Survivor Tips panel. In my presentation, I’ll be showing people how to weather the Google roller coaster, and how to dramatically increase organic …
I love venturing into new and unknown places. Travel has always been an extremely important part of my life. The excitement of learning a new culture and language thrills me and has trained me to remain adaptable and open. In many ways, SEO can seem like a foreign language to me. I’m sure I’m not …
When it comes to semantic analysis and how search engines deal with text, there has been a lot of theories thrown about the last while. From our long past in LSI snake-oil, to the more recent LDA fiasco, it seems SEOs are trying to get their collective heads around it. Back in May, here on …
A framework for semantic analytic centric content Regardless of what I’ve said about the whole ‘LSI’ and Google crap in the past, one things worth bearing in mind is that all modern search engines do semantic analysis to one extent or another. It may be phrase based, using PLSA, HTTM or a hybrid. That part …
Last month I went over the basics of how to future plan & setup a mobile version of your site correctly both for the user and the search engines. This month I will go over coding that will play a critical role for mobile in the future as well – microformatting. Microformatting – includes Microformat, …
Previously here on Search Engine Journal, I covered various Semantic Search Engines which have erupted on the scene as alternatives to Google and Microsoft / Yahoo. Here are 4 more search engines that use different approaches to make results highly relevant. 1. Evri Evri.com, to put it briefly, presents to you connections between content that …
A human gets information by asking a question to get an answer, but online, we’ve been forced to learn “keyword” searches. The thinking was that we could extract meaning from several abstract words (aka keywords) most closely related to what we were seeking. The problem is that this does not work in getting a real …
