Search marketers define themselves by the tools they use. How do you select from the dozens of applications and services for analytics, social media marketing, SEO and keyword research? SEJ’s expert bloggers give us a peek into their tool boxes, and their best practices on how to use the best platforms out there.
Since the time I wrote a post on searching for highlighted text in FireFox, a lot of new, similar tools have made an appearance. However, none of them seemed to really offer anything essentially new… until I discovered today’s fun little addon. KwiClick is a handy tool that lets you choose among four of your …
Google News has become a coveted resource for news websites, from major networks to tiny blogs, and it isn’t hard to see why. Information passes at the speed of light, and Google has managed to dominate from all sides of the field. Not only do they provide news and entertainment in one place, but they …
It’s not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is happening. They might see that traffic and conversion are down from organic search, but they simply don’t know the categories of keywords that are being impacted, which pieces of content …
WordPress SEO plugin is now augmented with Linkdex‘s page optimization technology. Yes! As of May 9, 2011, you can have seamless “SEO power” and insights at your fingertips when publishing from within WordPress. Let’s define the power behind this integration: WordPress is the leading content management system (CMS) and blog software that’s free. Many search …
As a self-proclaimed Excel fanatic, it’s pretty clear why I’d want my spreadsheets available everywhere. There are some great app options for the business minded person who enjoys the benefits of spreadsheet programs as much as I do. These allow you to look at anything from profits and annual earnings, to employee checks and monthly …
Local Search Rank Checker is a nice web-based tool that lets you check and track your local search engine positions efficiently. Here’s a quick overview of its features (you can run your own test drive and share your opinion: this doesn’t require any registration or payment) Track Your Local Rankings The tool is very easy …
If you are shopping for domains, then you will want to do some research as a bad choice in domain names will lead to branding and search optimization issues down the road. Here are a few of the tools I use when I am setting out to find a great domain! 1. Google Adwords Keyword …
Through its power to connect people on a massive level – Twitter has essentially become the center of the online universe. If it were an atom, it would be the nucleus. If it were a town, it would be Main Street. Basically, it’s a central communications hub for people all over the world. And ever …
Writing for blogs lends itself to many useful possibilities. You’re regularly updating them with fun and informative content, which makes for a fantastic resource for anyone who comes across it. However, if you’ve been thinking about creating an ebook from the same kind of niche, you may be lost as where to start. Well, the …
If you care about your (personal) brand and online reputation, you are likely to have followed the required steps to create your master reputation management RSS feed (you can do that with FeedKiller, Xfruits or Yahoo! Pipes). And if you love some free Google services as much as I do, you are most likely to …
