Search marketers define themselves by the tools they use. How do you select from the dozens of applications and services for analytics, social media marketing, SEO and keyword research? SEJ’s expert bloggers give us a peek into their tool boxes, and their best practices on how to use the best platforms out there.
Soovle is a customizable engine that unites the suggestion services from all the major providers in one place: Google, Bing, Amazon, Answers.com, Yahoo, Wikipedia, Youtube. I found the tool to be a major help for search and content creation inspiration. Various ways to play with it: Type a search term and press enter (or click …
If you are an active blogger, you must be reading and processing plenty of information daily. You save some of this information by copying-pasting to whichever notes you are managing or by bookmarking the page or saving the link. You go by most of the information to forget about it forever. With such flood of …
One of the cool features inside Raven tools is Event manager that lets you track your site changes and the subsequent effect more efficiently. The Event Manager is available by hovering your mouse over the Dashboard tab and clicking on Event Manager. To create a new event, click “Add event” and provide the following information: …
Web Search Pro is an awesome tool I wish I had discovered earlier. It’s a FireFox addon that adds quite a few features around your FireFox search box. 1. Group search engines (for Multi-Search) This is my favorite feature! The tool allows to group your installed search engines by topic or the purpose (for example, …
One of the main advantages of using Raven tools is exactly being able to accomplish lots of inter-connected tasks from within one handy dashboard. This post will show you how the most important process in the website development – content creation – gets optimized and advanced through Raven Toolset. Step 1: Analyze Keywords The first …
Looking at the words that accompany your main search term in SERPs is a great help in keyword research: this way you are able to analyze your keyword neighboring terms and words that appear in the same context. Before playing with any of the below listed tools, set Google to show 100 results per page …
Search and Internet marketing can, at times, be a 24 hour job. It doesn’t necessarily HAVE to be, but if you want good results and want to keep up with new information often times it is. Sometimes we just want it to be regardless; it’s something we enjoy. Even when we leave our computers we’re …
Topikality is an email alert service (something like Google Alerts but with some essential differences. So it can be used as an additional email alert service not an alternative one) Best to use for: Keyword research for your main/base keyword (to see which contexts it is used in); Post and content ideas (to see what …
Although not widely used, DEFINE: Google search operator is very helpful especially for the quick access to the list of reference sources and definitions. For those who use this operator on a regular basis or just plan to give it a try, today’s FireFox Friday post is about making DEFINE operator easier to access in …
We exchange plenty of documents daily: we send reports to our clients, exchange ideas and information with our colleagues and team members. Email is the major method to exchange information. However most of us also use various tools that allow to upload documents for easier viewing and / or collaboration. This post looks at 5 …
