There’s no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand’s awareness and your company’s overall website success. To see just how great this option can be for promoting your organization, consider the following statistics: According to research conducted by ComScore, websites with video content hold viewer …

Last week, YouTube rolled out several important changes to their video broadcasting platform.  Amongst the most important are the enhancement made to “channels”.  This enhancement allows users to assemble a list of their favorite channels, almost creating a comparable model to a cable network.  As there are billions of videos on YouTube (owned by parent …