There’s no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand’s awareness and your company’s overall website success. To see just how great this option can be for promoting your organization, consider the following statistics: According to research conducted by ComScore, websites with video content hold viewer …
YouTube is currently the second largest search engine after Google. Over 800 million unique users visit YouTube each month, while over four billion hours of video are being watched each month. More and more companies and marketers have started delving into this new online marketing tool that undoubtedly all these years has charmed both consumers …
If you visited YouTube in the past 24 hours, you probably felt that you landed on the wrong site. More like TV, and less cluttered, this is the new YouTube, or, at least, Google’s declared intention behind the redesign. The site is so clean, and clutter-free… it’s almost boring. But a good boring. The redesign …
Creating online videos can be an excellent way to promote your business and increase brand awareness and trust. But how can you ensure that the right audiences will find your video? Many video marketers think posting videos to YouTube is the only step they have to take for their videos to start circulating. But in …
For the past several years, rich content has been on the rise, and Google subsidiary, YouTube, has remained the undisputed leader of online video sharing. Currently, the site controls approximately 43 percent of the Internet video market. Additionally, in universal search results, YouTube uploads account for more than 50 percent of all rich content that …
There are over 169.3 million people who watch Internet videos regularly, and YouTube is now the second largest online search engine. People love video, and it’s crucial to take advantage of that if you’re in marketing, business, or blogging. We’re a big believer that every business can leverage video—it only seems daunting. To break it …
What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or is there more to it? Let’s explore what makes a video for business truly social, the special relationship between social video and search marketing, and tips …
Last week, YouTube rolled out several important changes to their video broadcasting platform. Amongst the most important are the enhancement made to “channels”. This enhancement allows users to assemble a list of their favorite channels, almost creating a comparable model to a cable network. As there are billions of videos on YouTube (owned by parent …
Why Optimize Videos on YouTube? With the explosion of computer technology, the Internet has become the primary source from which the average Joe receives news. Good, old-fashioned newspapers and television as information sources are nearly extinct. Reading articles online wasn’t enough for Joe, so he moved on to a more entertaining, mobile method. Now he …
If you own or manage a blog site, then most likely multimedia is on the list of things to do as part of your content marketing strategy. But did you know that videos are often an overlooked part of of an overall content strategy? This puzzles me because videos are viewed at an alarming rate …
