Anticipating SEO in 2012- Competitive Advantage

Hi there!  This is an odd situation for me – as this article is being published, I’m attending SMX Advanced in Seattle – and tomorrow morning, I’ll be speaking on the Google Survivor Tips panel.  In my presentation, I’ll be showing people how to weather the Google roller coaster, and how to dramatically increase organic [...]

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June 7, 2011 | 18 Comments | Read Story

Web 3.0: The New Language of the Semantic Web

I love venturing into new and unknown places.  Travel has always been an extremely important part of my life.  The excitement of learning a new culture and language thrills me and has trained me to remain adaptable and open.  In many ways, SEO can seem like a foreign language to me. I’m sure I’m not [...]

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March 3, 2011 | 8 Comments | Read Story

Bing looks at phrases for ranking analysis

When it comes to semantic analysis and how search engines deal with text, there has been a lot of theories thrown about the last while. From our long past in LSI snake-oil, to the more recent LDA fiasco, it seems SEOs are trying to get their collective heads around it. Back in May, here on [...]

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October 28, 2010 | 7 Comments | Read Story

Understanding Semantic Search and SEO

A framework for semantic analytic centric content Regardless of what I’ve said about the whole ‘LSI’ and Google crap in the past, one things worth bearing in mind is that all modern search engines do semantic analysis to one extent or another. It may be phrase based, using PLSA, HTTM or a hybrid. That part is [...]

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May 27, 2010 | 23 Comments | Read Story

How MicroFormatting Will Improve Mobile Search

Last month I went over the basics of how to future plan & setup a mobile version of your site correctly both for the user and the search engines. This month I will go over coding that will play a critical role for mobile in the future as well – microformatting. Microformatting – includes Microformat, [...]

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May 20, 2010 | 5 Comments | Read Story

4 Search Engines That Use Different Approaches to Achieve Relevancy

Previously here on Search Engine Journal, I covered various Semantic Search Engines which have erupted on the scene as alternatives to Google and Microsoft / Yahoo. Here are 4 more search engines that use different approaches to make results highly relevant. 1. Evri Evri.com, to put it briefly, presents to you connections between content that goes [...]

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August 10, 2009 | 5 Comments | Read Story

Why Search Is Broken, and How Semantic Search Fixes It

A human gets information by asking a question to get an answer, but online, we’ve been forced to learn “keyword” searches. The thinking was that we could extract meaning from several abstract words (aka keywords) most closely related to what we were seeking. The problem is that this does not work in getting a real [...]

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March 19, 2009 | 9 Comments | Read Story

EyePlorer : a New Approach to Semantic Search

EyePlorer developed by German company Vionto.com visualizes knowledge graphs (k-graphs) derived from Wikipedia content that can be interactively explored. The knowledge graph consists of eyespots representing concepts that are connected to your topic. For better orientation those eyespots are clustered. If you want to know how any eyespot is connected to your topic, just click [...]

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March 17, 2009 | 4 Comments | Read Story

SemantiNet Announces Support for Yahoo! Fire Eagle and Yahoo! Search BOSS

SemantNet announced today that its acclaimed headup™ Semantic Web plugin now supports the new Fire Eagle™ and BOSS (Build your Own Search Service) technologies from Yahoo! Headup is a new plugin for the Mozilla® Firefox® Web browser that enables true semantic capabilities for the first time within any Web page. Headup data is displayed fully [...]

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December 8, 2008 | Comments Off | Read Story

How Might the Machine Understand Text Relevance

What’s exactly relevance? Google finds the following explanation of the term: Relevance describes how closely the contents of an information source match the topics. [source] Obviously, the definition is rather vague but I wasn’t able to find anything more exact or specific (if there is one). Ironically, relevance has become the most important term in [...]

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May 14, 2008 | 3 Comments | Read Story