How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier this year, in one of my conference presentations, I put it this way: “SEO is about understanding user experience as seen through search algorithms”. Well today, Google took yet one [...]
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The Google Panda update has definitely changed the SEO landscape. In a great short video Rand explains how it changed SEO best practices forever. SEOs are now responsible for: Design and user experience Content quality User and usage metrics. In a way your job has been upgraded to web strategist. In the past you only [...]
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“Why are our hamburgers square? Because we don’t cut corners.” – Dave Thomas A long time ago I did an article on my personal blog comparing airline cuts to the fast food industry. I accused them of using something I call sesame seed economics. Three years later I’m still seeing that type of thought process [...]
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We have a running joke in our offices about clip art and stock photo. One in particular image continues to populate sites all across the Internet so much that each time she pops up on a site Instant Messages with links to her start flying internally. Kind of a running spoof of the “There’s that [...]
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In November I wrote a post explaining how just one line of code could destroy your SEO. It underscored the fact that sometimes hidden dangers can kill your SEO efforts. In addition, it also explained how a thorough audit can reveal those issues and get your site back on track SEO-wise. Well, I’m back with [...]
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We’ve all worked with a skittish SEO client before—the one that has been burned by a black hat firm in the past or doesn’t really believe in the value of SEO—and they are often the most challenging client an SEO provider can work with. How do you prove your value to someone who doesn’t really [...]
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I challenge you to think of creative ways to start to use your data to make better SEO decisions. Data for search can come from a number of sources, webmaster tools, web analytics, auditing tools, and more. One of the most powerful sources of insight I find is site search. Think of it as an [...]
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I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don’t. Many developers do have a solid grasp and understanding [...]
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I have seen many complaints about the new version of Google Analytics. I have to say that I don’t like it myself and have a hard time finding what I need. I was wondering how you feel about it and if you have any tips, suggestions or recommendations for other analytics programs to supplement GA? [...]
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If you are being outranked by a spammy site I suggest you watch the following video by Rand Fishkin of SEOmoz. The tips and suggestions in this video are extremely valuable! So, whether you are being outranked or not, if you are an SEO you need to watch this video.
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Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
Alan Bleiweiss