SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
Good quality blog content is the backbone of your online business. We all should have probably learned this lesson by now; especially after either getting slapped or watching our friends get slapped by the search God, Google. Not just for Google, but the only way to please people and search engines is to have good …
In a perfect world, building search engine referral traffic would be easy. You’d pull out your limitless marketing budget checkbook, call up the industry’s most widely-renowned SEO firm and sign on for the company’s “Platinum” package. Then, you’d sit back and wait for your new search visitors to start flooding your site, buying more products …
As the search engines change, the amount of effort required to build a resilient and worthwhile link increases. It’s becoming difficult enough that some are starting to argue that link building is becoming passe. Link earning is the way to move forward. Easier said than done, no doubt. Most link earning guides focus on the …
Google Webmaster Tools should be just as important to a SEO professional as Google Analytics. Google has continued to develop and maintain webmaster tools to include new features as the same time it is improving Analytics. The Webmaster Tools labs continues to showcase new features, such as author stats and structured data. However, while these …
Updated (see below) I’m always following SEPS’s and big companies out there getting slapped by Penguin and Panda updates. Matt Cutts talked last week about a Panda update this past Friday at SMX last week. Was Digg impacted by this update? It appears so. Could this have anything to do with them announcing that they …
I have a confession to make: I am an SEO tools junkie. In the good old days I had a team of programmers in-house who developed tools to my vision. Today, there are so many fantastic tools on the market that there is no need to deal with the hassles of home grown tools. In …
This article provides a definitive look at the deals Google, Bing and Yahoo! have in place with software and hardware companies and service providers listing all the high profile partnerships with details and links. It also discusses how these deals shape the landscape of the search scene, and whether Google should be worried about Bing’s …
Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags. However, thanks to the recent changes in the Google algorithm, various popular social media channels such …
On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise video messages between brands and their followers. Twitter’s inclusion of video content will prove to be a pivotal asset in the process of strengthening brands’ relationships with their consumers, as …
Last year saw another whirlwind of changes and developments in search technology, with 65 updates to Google’s algorithm in August and September alone. Developing sites that perform well consumes so much energy that it can be easy to get caught up in the tactical day-to-day changes each time search engines do something new. Companies that will continue …
