SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
When it comes to lists of SEO tools, you typically see the same names bounced back and forth. Today, I’d like to share some tools I use on a regular basis that you may not have in your toolkit just yet. The best part – they’re all perfect for SEO’s and businesses with smaller budgets. …
One aspect of SEO reporting that’s relatively difficult for SEO professionals to explain to their clients is search engine rankings. Since rankings differ depending on myriad factors, a common question every SEO professional has heard countless times is “why do I see different rankings than what you’re reporting?” However, while top rankings have long been …
Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google’s strict local algorithm, which takes into account several factors. Long gone are the days where you could build a large amount of links and expect your local business to rank on the first page. Link building …
A couple weeks back, Google’s head of web spam Matt Cutts said that there will be a massive update to Penguin sometime this year, and that he expects it to be one of the most talked-about updates this year. So strap in and buckle up, if you haven’t been adjusting your strategy, there’s a good …
Choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible. In order to select the right keywords, data must be collected and analyzed so projections …
The humble Title tag. One of the starting points of any on page SEO work. Maybe calling it humble is actually a little unfair, after all, this is arguably one of the most powerful on page elements a site can have. SEO and online marketing changes all the time, but the Title tag is an …
Google’s latest Porcupine update suggests you should be skeptical about what you read online today! So today for many of you that haven’t figured it out is April 1, 2013 or in other words April fools day. These are the Top 10 April Fool Jokes for 2013 in the Search and Marketing space. This ads …
Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works. If we talk about more precise terms, we see that keywords, back-links and anchor text are some of the terms that have been very dominant, powerful and effective in the …
If the objective of your SEO campaign is to generate leads and convert sales, an important first step is earning the trust of a visitor through the development of “trusting beliefs.” Trusting beliefs increase the likelihood of someone entering an email address or completing a purchase on your website. I’m sure that’s no shocker. What …
There have been many articles on the subject of local search optimization, but only few about the proper timing of optimization steps. In order to understand what timing and local SEO have in common, you first need to know that there are three types of local directories: Major data providers Search engines Local directories …
