SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
Many companies as well as clients have a difficult time accepting that they may have been the reason for an SEO failure. In most situations, the blame goes immediately to the SEO company, department, or expert, and rightfully so. These are the people in charge of making sure SEO succeeds, so these are the people …
Google made a splash in May of 2012 when they announced the Knowledge Graph. The Knowledge Graph is a key component of Semantic Search. Semantic Search aims to get at the real intent of the query, rather than simply matching a page to a search string. A good analogy is that of a headhunter or …
The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google. With all the changes, updates to Google best practices, updates to their algorithm, updates to their blogs… it seems like I am wasting half my day reading, worrying and preparing for the …
Everyone in SEO is talking about it…a new Penguin update is on the way and it is rumored that it will make last April’s ruthless Penguin update look like child’s play. People are running scared, wondering if their site, and business, will be slammed like so many others were last year. In this article I …
Business success stories often focus on risk taking—the actual careful preparation and the fast beating I-don’t-know-if-this-will-work heart part of the story, however, is usually kept under wraps. It’s important to take risks in business, but risks don’t always pay off. Being nervous is natural, but being unprepared doesn’t usually get you where you want to …
Many experts have named content as one of the main areas of emphasis for SEOs to focus on in 2013 and beyond. This is especially the case with Google’s recent algorithm updates that place an emphasis on fresh, unique content. However, simply placing unique and great content on your own blog isn’t going to maximize …
We see dozens of guides and tutorials on how we should make our websites better to rank, convert, and perform. On the other hand, there’s so much wrong-doing, it can be easier for you to STOP doing some things to get better results with your online presence. Below I’ve outlined the 17 most popular “sins” I’ve identified on my …
Just for a moment, let us move away from how we, search optimizers, view search and look at it through the eyes of people who build search engines, shall we? Now, search engine developers usually strive to achieve 2 goals simultaneously: to understand the searcher intent and to provide the best possible answer to satisfy …
It’s not uncommon in today’s SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and rectify any issues that led to the drops. For smaller brands …
I attended Distilled LinkLove this year, and toward the end of the day, Will Critchlow announced that it would actually be the last LinkLove – not because links are dead, but because the things we do should be worth more than a link. Increasingly, he added, LinkLove is more like “Content and Social Love’ because …
