SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
Hi. My name is Jason and I’m a bit of a mental case. My wife likes to send me links to products she’d like to purchase and instead of looking at the new ottoman, I explore the website’s backlink portfolio or rip apart their URL structure. I just can’t contain myself sometimes; everything I come across is an opportunity …
Search engines are still the number one place people turn when they want to learn something new or solve a problem. If you want your startup to attract and retain the level of attention it needs to survive, investment in SEO is a no-brainer. That said, SEO done poorly can end up doing more harm …
You’ve heard this before, but I doubt you were listening. It sounds obvious, but almost none of the advertisers who seek me for advice actually do it right. By focusing on the right keywords, you can dramatically increase your conversions and turn your campaigns into highly lucrative money making machines. Some of the most successful …
You could argue that an out-of-the-box, uncustomized WordPress installation is the most search engine-friendly CMS out there– but it is also the scarcest variety, rarely seen in the wild. And as soon as you install a theme or plugins that generate HTML code, your new hybrid may not play nice with search engines. Luckily, with …
Although Google dominates many of the local markets around the world, and is commonly known as the global search engine leader, there are places where it struggles to gain any form of traction. In South Korea, the biggest player in this space is Naver, and it hogs around 70% of the market, which is a larger share than …
Why does SEO take so long? It’s a question many frustrated business owners have asked again and again. It’s a completely valid question–yet one that rarely gets answered to anyone’s satisfaction. Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As you’ll see, this frequently time-consuming process is …
For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickly. These SEO tricks worked great until Google changed the rules, beginning with Panda in February 2011, and followed by Penguin in April 2012. So, …
The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly 700,000 messages to webmasters via Webmaster tools. This was an enormous event, especially considering that this superseded the total number of messages sent out in 2011. In fact, it was …
Perhaps too many step-by-step articles have been written on how to setup your Google+ Authorship—enabling content creators to build Authorship accounts, but then leaving them clueless when it comes to developing them for SEO purposes. Although early adopters of the platform have gained a significant advantage—through both exposure and experimentation—it’s not too late to stake …
The reasons for SEO’s consistent popularity are obvious. Due to the Internet’s steadily growing nature where numbers of distinct URL addresses keep growing from the millions to hundreds of millions, and eventually into the billions. Quickly the internet has become a place of extreme competition for the attention of web searching users everywhere. If we factor in the …
