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Page title is the most prominent element of the page. It influences major aspects of your website performance:
it affects rankings (as search engines consider it when judging what the page is about);
it affects clickthrough (as that’s what people mainly focus on when looking through search results).
Now let’s look into elements that should / can be […]
Last week I listed a few useful Google bookmarklets for SEOs. This time I am looking at some more helpful browser bookmarklets that can come in handy for on-page SEO research and a quick view at essential site stats (to install any of them just drag it to your bookmark toolbar):
Domain information:
Alexa info - view […]
A bookmarklet is often a good alternative to FireFox extension: first, they are not limited to FireFox; secondly, they are easier to backup and quicker to install and easier to organize; thirdly, most of them do not require constant updates. What I am offering today is a nice collection of SEO bookmarklets that involve Google […]
Last week I listed a few free tools to quickly evaluate your site usability. I believe it’s a good follow-up to talk about one of the most important yet overlooked aspects of usability: web forms. Again, I am no usability expert but I have been collecting some materials and reference guides on the topic to […]
It’s exciting to discover more and more keyword tools and brainstorm how far you can go with your keyword research. Let’s look at my recent finds and see what we can do with them and what questions they can answer for us:
Question 1: What are the meanings of this word? How to use it?
I have […]
We’ve heard and seen evidence that internal anchor text over-optimization (sorry, Jill, but this has really become a generally recognizable term) can result in Google penalty. Rand Fishkin, for example mentioned this issue in PRO tips as well as on the blog.
Still, while we are pretty sure, this penalty does exist, we don’t know how […]
I’ve been posting on the page semantic HTML markup several times previously:
Here are a few tools to quickly analyze any page semantic HTML structure;
The piece listing the best practices of using the page headings;
And some tips on how HTML markup helps your site accessibility.
While the benefits for accessibility and usability are quite clear, there has […]
Let’s face it, Google knows better what you want to search and find. Their search suggestions, related queries and query expansion are three major ways to help you understand what you really want.
Let’s focus on Google’s query expansion (both the term and the post topic was inspired by WebmasterWorld discussion). To put it simply, the […]
Image optimization is both vital for “search engine friendliness” and web accessibility. Let’s look at a few top tools that can help you analyze both the aspects of image proper usage:
Juicy Studio Image Analyser is a handy online tool that will look at each image on a given page and evaluate the following parameters:
image […]
