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Toolbar PR is something many webmasters have no more trust in. The common opinions are:
PR (change) often seems to have nothing to do with rankings;
Toolbar PR seems not to reflect the true website authority.
Believe it or not, but Toolbar PR really means something. Of course it will not show you the full picture (there are […]
Xenu is a highly valuable tool (that’s another great exception from the rule: it is both free and awesome). Let’s see how we can use it for SEO purposes:
1. Find broken links (to make your site easier to crawl and thus increase your crawl rate):
2. Identify your site internal duplicate content issues (duplicate titles):
In the past I did quite a few posts on competitive research:
How to evaluate your keyword competition;
Tools for spying on competitors search marketing tactics;
How to select your competitors; etc
Today I am going to focus on what you can learn from your competitors if you are smart enough.
Boolean logic consists of three logical operators:
OR [keyword1 OR keyword2] = either keyword1 or keyword 2 or both:
AND [keyword1 AND keyword2] = both words (Google and Yahoo use this opeartor by default):
Google define:keyword (no space) advanced operator is a very handy (yet not very widely used) way to quickly find the word meaning. However the algorithm behind getting included in Google definitions is unclear.
Google states they use “various sources” to pull the definitions from:
The query [define:] will provide a definition of the words you enter after […]
If you do not like something, then you have two options to do something about it. Either you decide to do something AGAINST it or you decide to be FOR something that acts as a counter-force to what you do not like.
Which one is more likely to yield results and helps to succeed in solving problems and resolving conflicts […]
Crafting an effective title is genuine art as it should aim at two main targets:
to increase click-through (as this is the most prominent element of your site listing in SERPs);
to achieve higher rankings (being the most important on-page factor when it comes down to Google).
Thus writing an effective title can’t be taken lightly; it is […]
Recently, Google Webmaster Tools has introduced its Crawl Error feature which provides details about the site URLS which Google tried to crawl but could not access. Back then, the Crawl Error feature just gives the URLS contained in sitemaps and URLs found through Google’s regular web crawl. When reporting this errors, the Webmaster tools just […]
A very insightful thread at WebmasterWorld discusses how Google might distinguish trust and authority notions and how they might influence the algorithm.
In a very summarized manner, the discussion resolves into the following:
Trust
Authority
Is based on…
A hand picked "seed list" of trusted domains" (see also "Trustrank")
Overall quantity and quality of inbound external links
Role in […]
Image search is evolving rapidly. Today the machine understands much more about images than just a year ago: it can read the text on the image, see its colors and classify it based on its form, shape and textures. So which advanced image search methods can we use today?
Image search based on image content
(face / […]
