Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it’ll go viral and help you achieve your goals? The Internet is inundated with a …

In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …

Relationship building with a giant, remote, hugely powerful company.  Who really wants to have to do that? Cultivating relationships with real live people is difficult enough. But every business that has a website is in constant relationship building mode with the giant, remote, hugely powerful company called Google. What does that tell you? It’s a …