SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it’ll go viral and help you achieve your goals? The Internet is inundated with a …
The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it’s so effective at driving up keyword rankings – when it’s done consistently and when those guest posts are published on authoritative domains that are relevant. It’s been in the back of my mind for some …
We’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is a great opportunity for SEOs who can appeal to clients with that stature, but it presents a problem to SEOs and small businesses who have limited resources. In a world …
Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable …
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …
Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, still. SEOs are still buying links for their clients. High-authority sites are still selling do-follow sponsored links – Forbes was recently penalized for that (note, it’s been penalized in the past …
Author’s note: This is just a heads up that I have decided to exclude both the outreach process and content generation from this article for two main reasons. Firstly, they are both huge topics which are covered in far more depth, and detail, elsewhere than I could ever hope to do. Secondly, I’m approaching this …
It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources, The Short Cutts, managed to miss this blog. It has been the subject of discussion for many SEOs since day one, but it hasn’t taken long to realize that many …
Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people is difficult enough. But every business that has a website is in constant relationship building mode with the giant, remote, hugely powerful company called Google. What does that tell you? It’s a …
Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence. According to Forbes, Google+ had 343 Million active users at the end of 2012, which is second only to Facebook. As this network …
