SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
The key to remaining competitive in organic search is to always be two steps ahead of the search engines. Given the frequency and impact of search engine algorithm updates, those who don’t consider the long-term effects of their optimization efforts are subject to pitfalls similar to those many brands experienced after Google’s Panda and Penguin …
“Information pollution is the odorless, invisible sewerage of human intelligence, somebody has to clean it up.” If you go to the Wikipedia page for pollution, you will see several forms of pollution from air varieties to water bound forms, but you will not find information pollution there. This is an excellent example, and a reference …
A good title is a door for readers to enter your site. Then, it is up to you to make them feel at home, it is up to you to make them stay, and up to you to make them return. The way you “treat” your visitors on your site makes them talk about you, …
Launching a business online can be quite intimidating to any small business owner. Fortunately, any business can benefit from search engine optimization (SEO), which can make a small investment go a long way, as well as making sure that local buyers find their websites. Therefore, local SEO is an obvious choice to promote and market …
I recently caught up with an ex-member of Google’s webspam team, Andre Weyher. Andre worked directly on Matt Cutts’ team and agreed to offer some valuable insight into how Cutts’ team operates, what they look for with regard to inbound link profiles (and manipulation of them), and how SEOs and webmasters can conform to Google’s …
When considering major trends that will impact SEO in 2013 it’s clear that AuthorRank will play an increasingly important role in marketers’ search and SEO strategies. PageRank has long been the standard high-level metric used to identify the relative quality of a Web page. There is arguably limited value in using PageRank as a quality …
How relevant is SEO software post Panda and Penguin? Not at all for link building, but how about software that helps you make sense of which of your pages perform better in search, allowing you to analyze the results of A/B testing based on reliable data? SEOClearly attempts to be that software, and it does …
Inbound marketers are undoubtedly aware of AuthorRank and how much of a factor it can play in the success of content marketing efforts. If AuthorRank is a new concept to you, Google defines it as “the identity of individual agents responsible for content can be used to influence search ratings.” In other words, content written …
Bing didn’t have a set of Webmaster Guidelines before, but since Friday, the main rival to Google search decided to let site owners know just what to expect, in terms of SEO, technical and social, when it comes to Bing search engine rules. The Bing Webmaster Guidelines can be found in the Help section of …
Though the Google Penguin update wasn’t technically the over-optimization that spokesperson Matt Cutts hinted might be coming, the algorithm change definitely had an impact on today’s anchor text optimization best practices. To understand what this means and why this matters, it’s important that you first understand how anchor text is used in Google’s ranking algorithms. …
