SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
If you visited YouTube in the past 24 hours, you probably felt that you landed on the wrong site. More like TV, and less cluttered, this is the new YouTube, or, at least, Google’s declared intention behind the redesign. The site is so clean, and clutter-free… it’s almost boring. But a good boring. The redesign …
I will say it until I am blue in the face – “Integrated marketing works best.” The market is crowded and consumers are distracted. Amazingly, I can’t tell you how many companies we meet that spend five or six figures monthly on one individual marketing stream, rather than diversifying their spend. As CEO of 5WPR, …
We all know it’s not worth our time to build sub-par links anymore. It’s time to get innovative with our link building tactics. We previously shared a few lesser-known link building techniques and post panda/penguin era link acquisition strategies here, but we are of the opinion that you can’t have too many. So, here are …
With thousands of individual product detail pages and category pages, e-commerce sites have many opportunities for great SEO. However, it is critical that you choose an e-commerce platform that allows you to control the many factors that are important for SEO. Webmaster Tools Verification When first completing an SEO audit or building a new e-commerce …
We recently had a sit down with Jen Cykman, Web Analyst and Instructor for Cardinal Path, a digital analytics and marketing agency that offers training seminars on Google Analytics. Jen is a self-professed data nerd that likes nothing better than to sit down and hover over a big ball of data and tease it into …
It’s the last day of the month, and we take a look at the movers and shakers in our industry, bringing you the most popular articles by number of Twitter shares. Naturally, Twitter metrics are indicative of an article’s popularity within the niche, but also an indication of quality. It is thus safe to say …
Is that time of the year, when we look at our industries in retrospect. Today, however, instead of telling you what was, we bring you something that could be… All these SEO/SEM startups launched in 2012, and aim to become stronger, better and more popular in 2013. PlagSpotter: duplicate content checking A must have tool …
The key to remaining competitive in organic search is to always be two steps ahead of the search engines. Given the frequency and impact of search engine algorithm updates, those who don’t consider the long-term effects of their optimization efforts are subject to pitfalls similar to those many brands experienced after Google’s Panda and Penguin …
“Information pollution is the odorless, invisible sewerage of human intelligence, somebody has to clean it up.” If you go to the Wikipedia page for pollution, you will see several forms of pollution from air varieties to water bound forms, but you will not find information pollution there. This is an excellent example, and a reference …
A good title is a door for readers to enter your site. Then, it is up to you to make them feel at home, it is up to you to make them stay, and up to you to make them return. The way you “treat” your visitors on your site makes them talk about you, …
