SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
Remember “the good ol’ days” when Google search result pages were clean, simple pages with 10 results and a few ads? For better or for worse, those days have disappeared like Severus Snape being confronted with shampoo. While some users may lament the more cluttered search pages, the “new normal” does offer more opportunities to …
This has happened to most of us at one point or another: We start optimizing a website’s URL structure or permalink slugs to be more user- and SEO-friendly, and we end up forgetting about an old URL that dozens of websites were already linking to. Since your old page no longer exists, Google will likely …
Whenever an SEO firm brings up ethics or transparency, they can expect to hear a backlash of comments. “They’ve been brainwashed by Google.” “They’re just another sheep in the herd.” “They’re afraid of thinking outside the box.” And so on. But we’re not ignorant of Google’s business motives, we do things our own way, and …
As is common knowledge, the vast population of over 1 billion in China paves the way for fantastic consumerism which we Westerners should become involved with. All company’s need is to be recognised in order to succeed, and the best way to do this is through Search Engine Optimisation. However, when looking to heighten your …
If you have recently launched a new company, let me go ahead and introduce you to your new best friend … It’s SEO! The goal of search engine optimization is to get your website to appear in the search engine results listings whenever users enter certain phrases into their search boxes. For example, if you run …
In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites. Last year, Google launched the Knowledge Graph aimed at helping users find relevant information …
One question is on just about every SEO’s mind as we confront the New Year: “What strategy will protect me from updates in the future?” Finding the right balance between sustainability and immediate impact is hard work. How do we move forward? It’s our opinion that we need to start shifting gears in this industry. …
Google’s Penguin update firmly solidified my love for penguins. I mean, penguins are super cool creatures, working as a team to find food and protect their tiny egg all the while braving insanely low arctic temperatures. When the process aligns just so, and the long dark days of winter are over, a baby penguin is …
As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in today’s digital marketing environment? If you’re still carrying out any of the following SEO tasks, stop. There are too many other important areas to focus your attention on than to …
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic. When a previous SEO’s efforts have run amok because of shady tactics, PPC can keep a business running while Penguin and Panda recovery efforts are advanced. Nonetheless, the two strategies …
