SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
When I was in the fourth grade, I had to do a report about the moon. My dad handed me the Encarta CD-ROM to do my research, and immediately, I wanted to talk to it. I needed to find information about the moon and specifically how it affects tide cycles, so I wanted to just …
Making eCommerce work is becoming increasingly difficult. Google wants to be the sole affiliate on the Web, and Amazon has gained so much market share that it’s difficult to get noticed as an alternative. The search engines increasingly remove commercial sites from the results, replacing them with their own ads and shopping programs. The search …
For many of us, our jobs can involve quite a bit of travel. From client meetings to conference travel, a lot of time is spent in airports and on planes. This past trip, whether it was from being overtired or from all the amazing SEO knowledge I’d just received, I realized that the flying process …
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep up with. Following the Penguin algorithm update, millions of bloggers experienced a halt or decrease in traffic. Although keeping up with industry trends does require frequent updates to continue performing well in search, most …
On April 24, 2012, Google launched what was originally called simply the “webspam algorithm.” It’s impact was large enough in the SEO community that Google ultimately ended up giving it an official name: Penguin. It was likely chosen because of its similarity in name to another update that had massive impact on SEO: Panda. So …
This time of year is suitable for retrospection. We’re able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most likely to dominate the coming year. 2012 was rough for SEO experts due to radical changes in Google’s algorithms, including many …
So you want to learn what all those techie-types are referring to when they talk about link building, anchor text, title tags and on-site optimization? Welcome to the SEO club! Teaching yourself SEO can be a challenging process, but it’s not impossible. Take a look at the following step-by-step plan and then get started. Remember, …
Are you going to move on from your current SEO position? Take your time to get prepared and get the SEO job of your dreams. Below I have outlined some of the recommendations you can find handy for this pretty complicated process. (Image credit) As the industry of inbound marketing evolves, SEOs have to get …
Most businesses start the year by creating goals and objectives. What many businesses don’t know is that Google Analytics can greatly assist them in achieving those goals. The first step is to start asking yourself questions that you’d like answers to. This is the crux of good analysis. Once you know what questions you’d like …
There’s no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand’s awareness and your company’s overall website success. To see just how great this option can be for promoting your organization, consider the following statistics: According to research conducted by ComScore, websites with video content hold viewer …
