Search Engine Journal» SEO

Utilizing Existing Partnerships to Score Easy SEO Wins

Adria Saracino — Mon, 06 Feb 2012 17:00:53 +0000

I am a big believer that the term “link building” should be abolished and forever re-branded as “relationship building.” Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking – people are more likely to link to people they [...]

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How to Create an Effective Google+ SEO Content Strategy

Neil Patel — Mon, 06 Feb 2012 14:19:07 +0000

I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed… And getting that Google+ account is critical. But just having an account will not help you. You must optimize it to get the best results from Search Plus Your World. [...]

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…Because Most SEOs Don’t Know What Strategy Means

Neil Patel — Thu, 02 Feb 2012 14:00:17 +0000

There seems to be some confusion when people talk about SEO strategies that could lead to problems for your own efforts…and your clients. What’s interesting is this confusion seems to be created and sustained not by people who don’t know what they are talking about, but the very people who should know what they are [...]

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How To Get Hired At A Top SEO Agency Part 3: Rocking The Interview

Benjamin Beck — Tue, 31 Jan 2012 14:00:14 +0000

You did it! You got an interview at the SEO agency of your dreams! Since you’ve started reading this series you now know the main things they are looking for in a SEO , you’ve mastered the SEO skills that most are lacking, and now you just need to nail the interview. A big fear [...]

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Why These 3 Ranking Factors Matter (but Nobody Seems to Care About)

Neil Patel — Mon, 30 Jan 2012 17:00:39 +0000

While factors like local relevance, link building and trust seem to get all the attention these days, there are some ranking factors that you need to learn how to use effectively if you want to become a top-notch SEO. The following ranking factors have proven to be equally important to the other factors. In fact, [...]

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Tips on How to Help Uninteresting Pages Rank Better

Melissa Fach — Fri, 27 Jan 2012 19:30:48 +0000

The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank better. Follow SEJ on Twitter @sejournal

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How To Get Hired At A Top SEO Agency Part 2: What most applicants are lacking

Benjamin Beck — Thu, 26 Jan 2012 17:00:52 +0000

See Part 1: How to Get Hired at a Top SEO Angency. Next in our series of finding what top SEO agencies are looking for when hiring, we ask our panel of experts “What skills are most people you interview lacking?” Here is what they had to say. Ash Buckles Google + | Twitter [...]

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Optimizing for Search Engines: By Language or By Country?

Christian Arno — Thu, 26 Jan 2012 14:00:31 +0000

When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online. There are [...]

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How To Get Hired At A Top SEO Agency: Part 1

Benjamin Beck — Tue, 24 Jan 2012 17:00:02 +0000

The image from Indeed.com shows how companies have finally figured out that having a well planned SEO strategy is a vital part to their companies success. To fill the demand of these companies, SEO agencies are always on the look out to recruit the best talent out there. As a person wanting to work for [...]

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Google Announces Above-the-Fold Algorithm Change

Alan Bleiweiss — Fri, 20 Jan 2012 00:27:43 +0000

How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier this year, in one of my conference presentations, I put it this way: “SEO is about understanding user experience as seen through search algorithms”. Well today, Google took yet one [...]

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