Note from Ann: SMX Advanced 2010 London was quite some time ago but I found this article an awesome report – especially useful for those who couldn’t make it to the event. Enjoy! Since 2007 London has already hosted three SMX conferences of general level, and perhaps, organizers thought the audience had at last got …
Category Archives: Search Analytics
Most of us in the search industry are pretty much aware by now that simply tracking individual keyword rankings to determine performance is all but a dead SEO practice. This scene is played out for a variety of reasons, due largely in part to personalized search and Google serving search results based on a searcher’s …
I have already reviewed a few all-in-one SEO tools that compile tons of SEO-relevant information at a glance. Today I am sharing a new one which seems really useful. BuiltWith is a free tool (with no registration required) that aggregates some very important data about any domain you enter. Let’s see what it will show: …
It’s fair to say that most of us are running Google Analytics on at least a few of the sites we deal with. Market share for Google’s traffic tracking platform was estimated last year around 75-80% in a few separate studies – here’s one from Ghostery. Let’s not get into the whole “Google knows too …
I was going through our Analytics last night on SEJ and looking into our referrals from Bing, and thought I would share with our readers. Over the last 30 days, Bing referrals account for 3.14% of the organic search traffic to Search Engine Journal. Looking at the top 3 referring search engines, Bing did top …
Google Insights is an awesome tool for tracking and comparing trends. Most of us use it on a regular basis. However the common misconception of the tool is that it’s a regular keyword research and traffic estimation utility. Well, to put it simply, this is not true: 1. The graph data DOES NOT equal search …
Discovery; where SEO starts… Long before you start to worry about actually ranking content, you need to get it into the index. And of course, to do that, your content needs to be found. In the world of information retrieval this is, appropriately enough, known as ‘discovery’. This in itself can be known as a …
In May Ann did a post “Track Keyword Positions with BLVD Status” showing how you can enhance your keyword tracking with the analytics tool BLVDStatus.com. Well earlier this week they launched two new products, both of which greatly enhance your ability to track and understand both your keyword traffic and rankings. Keyword Vitals: Basically a …