No online marketing strategy could exist and survive without content marketing. It is the content that makes one website different from the other, creates a value in the eyes of the reader, and consequently results in attracting traffic and quality links, which ultimately lead to a higher ranking. Businesses adopt several strategies to attract traffic […]
To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who […]
In November I wrote a post explaining how just one line of code could destroy your SEO. It underscored the fact that sometimes hidden dangers can kill your SEO efforts. In addition, it also explained how a thorough audit can reveal those issues and get your site back on track SEO-wise. Well, I’m back with […]
Most of us at one time or another has viewed the television commercial of the older women who has fallen and can’t get up. Well, for some business owners, they probably feel that way sometimes about their company’s SEO efforts. The intent may be good, but the bottom line is the search engine marketing campaigns […]
Over at the WordStream blog, we typically publish a list of our most popular content at the end of every month and every year. This is more than a way to drum up a few more views for those blog posts – it’s an opportunity to learn from our own successes and apply those lessons […]
New to rich snippets? If so this is a fantastic collection of videos to watch. The topics covered include: Introduction to rich snippets Types of rich snippets Rich snippets and product search Snippets and reviews Recipe markup Snippets and events Apps snippets Notifying Google Rich snippets troubleshooting I also recommend you read a post by […]
Google’s Matt Cutts discusses options in Google Webmaster Tools that allow you to geo-locate or geo-target for multiple locations. If you have one website and you need to target multiple locations this is a video you must see.
Article marketing is one of today’s most popular ways of marketing products, services, ideas or even an entire business. Unfortunately, the article marketing spectrum has been tainted primarily due to the greed of many Internet marketers. Tons of article spinning software have flooded the Internet. Needless to say, article marketing has become an efficient way […]
Last week, YouTube rolled out several important changes to their video broadcasting platform. Amongst the most important are the enhancement made to “channels”. This enhancement allows users to assemble a list of their favorite channels, almost creating a comparable model to a cable network. As there are billions of videos on YouTube (owned by parent […]
Ever wonder how Google’s “trust” works? Well Google’s Matt Cutts gives you some insight. This is not the whole story, but it does give you some great information you should keep in mind. Also, see related videos below. Some videos that are related: They don’t want us obsessed??? Really?