With all that is going on in the SEO world, it is easy to forget that there are things that can illicit action from Google on the paid side as well. Many companies start AdWords Campaigns without reading the guidelines and that can cause many issues down the road. There are four main ways to [...]

There’s a lot going on over on the AdWords product development team. Keywords are dying, new AdWords features are rolling out all the time, campaigns are being experimented with, and AdWords is running small business campaigns and letting you automate your campaigns. Amidst all the innovation and commotion they haven’t forgotten about ad text. We [...]

Are you targeting the entire universe of prospective customers via your paid search campaigns? If you are unsure, you’re not alone.  There are many factors that go into running a successful paid search initiative, including mapping out the right account structure, performing extensive keyword research, building ad creative, crafting campaign landing pages, analyzing and optimizing [...]

One thing I love about search is the ability to collect data and turn that data into sales. However, when you have a new site, you don’t have any on site data to analyze. When we don’t have existing data to analyze we need to create data and we can do this quickly with a [...]

When I first read this AdWords and AdSense post from the Inside AdWords blog, I was dumbfounded. They are against click arbitrage and have been fighting it outwardly since 2006. So why after 5 years are they seemingly advocating it? Simple, they aren’t. This is one of those instances where Google seems to go against [...]