These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit that I’m guilty tossing this particular piece of marketing terminology around all too frequently, as I’ve mentioned it recently on my own site, for articles on my company blog, and …
Groupon’s daily deals are an enticing way to potentially bring crushing amounts of business to your doorstep, but you really have to be careful at what you do. A few small mistakes can doom your Groupon campaign. When done badly, daily deals will aggravate you, your customers, and your employees, and even cost you money. …
The term “consultant” can describe just about anyone these days, but perhaps, a more appropriate term for consultant would be artist—that person with niche expertise, who can radically change how an organization thinks, perceives, and operates, just by sitting down and spending some time with them. But, just as it’s not enough for an artist …
It’s no secret in the SEO world that Google’s recent Panda and Penguin algorithm updates have killed off a number of backlink building techniques that were effective in the past. And with the elimination of these low-value tactics, SEOs have turned to linking strategies that focus more on providing value and building meaningful relationships between …
As a website owner, you’ve probably heard over and over again how important it is to build a community on your website. And while it’s true that engaging and maintaining a thriving online network is an important part of increasing sales and building perceived authority throughout your industry, what happens if, despite your best efforts, …
There’s a lot of great content about guest blog posting outreach out there, and there are even some great tips on what not to do. If you’re new to guest blogging outreach, though, there are a lot of different things to keep in mind as you’re looking to have posts placed. Beyond the actual contents …
Guest posting has long been a killer way to get links, but is it dead? It’s no secret that the number one way online to get to page one of Google is to get links and lots of them. Many SEO’s have been frantically submitting guest posts to 100′s of sites in hopes to boost their …
Marketers and designers always seem to be butting heads over their projects. But why is this? After all, managers and designers share the same goal: creating a beautiful, useful design, in a timely and budget-friendly manner. Good collaboration often comes down to understanding designers’ jobs and allowing them to do it fully. So, save yourself …
One question on the mind of many SEO professionals and bloggers is whether or not to NoIndex archive taxonomies in content management systems. Many content management systems have taxonomies for author archives, date archives, categories, and tags. WordPress is the most popular CMS and blogging platform in the world. While it is great out-of-the-box, it …
On September 25, Todd Mintz wrote an article titled “The Stench of Anonymous Blogging” on Marketing Pilgrim. It’s a well-written post, and Todd makes a ton of good points. Transparency, accountability, and authenticity are all important in the world of search marketing. There are plenty of professionals with good advice that write under their real …
