How To Get More SEO and AdWords Clients in 2011

How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been sometimes more exciting than I’d like, it’s been a great ride and pretty successful. I’m celebrating a year of independence today on Independence Day! So I thought I’d share with [...]

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July 6, 2011 | 12 Comments | Read Story

SEJ Is Changing For The Better! Here’s How You Can Help

Search Engine Journal has some major changes in store, which we’ll be announcing later this summer. First on the agenda is our logo: help SEJ pick a new “face” from the three candidates below. Please vote for your favorite in the comments. We’re conducting a Facebook poll as well. The winning logo design will be [...]

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June 29, 2011 | 51 Comments | Read Story

7 Repeat Business Strategies for Small Businesses

The Internet is no longer an untapped resource of revenue for small businesses, as it once was in the past. Competition is extremely heavy, and it would now seem that every small business on the planet has a website. Yes, those early days of being successful online simply because a company was one of a [...]

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June 29, 2011 | 5 Comments | Read Story

Quick Guide to the Layman’s 30-Minute SEM Audit

The AdWords nerd-dom is just like any other on the web: it runs deep. I wanted to draw up a quick checklist of things to look for when you have limited time – a “layman’s 30-minute SEM audit,” if you will. While this particular audit I’ve laid out below is pretty rudimentary if you’re an [...]

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June 23, 2011 | 7 Comments | Read Story

How to Write a Killer AdWords Ad by Treating It a Mini Landing Page

Suppose you launch a new campaign on AdWords and have used all ninja tricks to make sure clickthrough rate (CTR) is high. Once the campaign is made live, much to your disappointment, you discover that CTR is pathetically low. Story sounds familiar? Click through rate is to text ad what conversion goal is to a [...]

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June 14, 2011 | 23 Comments | Read Story

Facebook Marketing: No Search Intent? No Problem

I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it isn’t profitable. I wouldn’t be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO [...]

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June 2, 2011 | 10 Comments | Read Story

Likeonomics: How Facebook Is Changing Online Business

Likeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What it Is You might not realize it, but the way Google works has shaped the web for the last 10 years. Think about it for a second… How many new [...]

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May 19, 2011 | 16 Comments | Read Story

Top 3 Marketing Mistakes from History That Can Teach Internet Marketers a Thing (or Two)

Marketing is surely the most complex, yet the crucial part of any business; and unlike many management techniques or strategies, you cannot imitate the marketing strategies of others – because what works for one, might not work for you, and what doesn’t work for others might start working for you. Businesses spend so much on [...]

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March 16, 2011 | 13 Comments | Read Story

How to Get Banned on Google AdWords

With all that is going on in the SEO world, it is easy to forget that there are things that can illicit action from Google on the paid side as well. Many companies start AdWords Campaigns without reading the guidelines and that can cause many issues down the road. There are four main ways to [...]

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March 9, 2011 | 5 Comments | Read Story

How to Avoid Crossing the Black Hat Line in Your Email Marketing

Some of the less ethical SEO email marketers out there are making the fatal error of deciding to “bend the rules” by trying on the ebony Stetson. There are very few worse things that a SEO specialist can do to simultaneously ruin their reputation and their business than engaging in unscrupulous and indecorous online communication [...]

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March 8, 2011 | 1 Comment | Read Story