Search Engine Journal has some major changes in store, which we’ll be announcing later this summer. First on the agenda is our logo: help SEJ pick a new “face” from the three candidates below. Please vote for your favorite in the comments. We’re conducting a Facebook poll as well. The winning logo design will be [...]

The Internet is no longer an untapped resource of revenue for small businesses, as it once was in the past. Competition is extremely heavy, and it would now seem that every small business on the planet has a website. Yes, those early days of being successful online simply because a company was one of a [...]

The AdWords nerd-dom is just like any other on the web: it runs deep. I wanted to draw up a quick checklist of things to look for when you have limited time – a “layman’s 30-minute SEM audit,” if you will. While this particular audit I’ve laid out below is pretty rudimentary if you’re an [...]

Marketing is surely the most complex, yet the crucial part of any business; and unlike many management techniques or strategies, you cannot imitate the marketing strategies of others – because what works for one, might not work for you, and what doesn’t work for others might start working for you. Businesses spend so much on [...]

Some of the less ethical SEO email marketers out there are making the fatal error of deciding to “bend the rules” by trying on the ebony Stetson. There are very few worse things that a SEO specialist can do to simultaneously ruin their reputation and their business than engaging in unscrupulous and indecorous online communication [...]