“Create great content! Create great content!” Are you sick of hearing this catchphrase yet? Well, it’s probably going to be a while before this one goes away, because it’s getting harder and harder to do SEO without having “great content” to leverage in the process. Luckily, there are many paths to content greatness, and with …
When it comes to online marketing in the post Penguin and Panda age, two strategies that many marketers are turning towards are guest blogging and blogger outreach. While you can do a lot of leg work on your own by searching for bloggers related to your industry on Google, you can also turn to networks …
Part of my job is to review websites and to find issues that could negatively affect SEO and more importantly, sales. A common problem I see is really bad, crappy, content. By bad content I don’t just mean just grammar and spelling issues, I mean content that is no way helpful to the user, hard …
One of the many challenges search marketers face is developing strategies to keep up with a constantly evolving landscape. One recent change that has generated great interest is the switch from Google’s free Product Search feature to a paid version: Google Shopping. This is a big deal because, before the switch, retailers typically drove 5 …
We know that the ongoing changes to Google Shopping and Product Listing ad campaigns have made many headlines recently and that there seems to be an endless amount of questions as to how this might affect advertiser’s campaigns today and in the future. We’re here to provide some much needed clarity in the form of …
These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit that I’m guilty tossing this particular piece of marketing terminology around all too frequently, as I’ve mentioned it recently on my own site, for articles on my company blog, and …
Groupon’s daily deals are an enticing way to potentially bring crushing amounts of business to your doorstep, but you really have to be careful at what you do. A few small mistakes can doom your Groupon campaign. When done badly, daily deals will aggravate you, your customers, and your employees, and even cost you money. …
The term “consultant” can describe just about anyone these days, but perhaps, a more appropriate term for consultant would be artist—that person with niche expertise, who can radically change how an organization thinks, perceives, and operates, just by sitting down and spending some time with them. But, just as it’s not enough for an artist …
It’s no secret in the SEO world that Google’s recent Panda and Penguin algorithm updates have killed off a number of backlink building techniques that were effective in the past. And with the elimination of these low-value tactics, SEOs have turned to linking strategies that focus more on providing value and building meaningful relationships between …
As a website owner, you’ve probably heard over and over again how important it is to build a community on your website. And while it’s true that engaging and maintaining a thriving online network is an important part of increasing sales and building perceived authority throughout your industry, what happens if, despite your best efforts, …
