There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but there seem to be far fewer similar tools for paid search campaigns. In this post I’ll introduce you to a pair of tool sets that can help you get a [...]

Many strategies for managing Pay-per-click or PPC accounts translate across all sizes of PPC accounts. Keeping your ad text fresh, not over using broad match and other tips can be easily implemented across accounts of any size. But any PPC manager who has managed an account that spends a couple hundred thousand dollars a month [...]

One of the most challenging things to do as an agency, and particularly a small one or as an independent consultant, is setting expectations. The challenge is pretty obvious: you want to get the client excited to work with you and of course you want to win the account, so your inclination is to promise [...]

Several European countries are seeing double-digit online ad-spending increases. Here, we pluck Poland out of the mix to examine its market.

If you are new to internet marketing and find yourself stressed out trying to handle every facet of the business yourself, you can benefit from the advice of others who have been there and survived. The first thing to realize is that nobody excels in every skill.  Your business success depends on you focusing on [...]