Change, innovation, progress, while these terms should always be associated with the positive, for marketers entrenched in their current methodologies, the future can seem down right scary as the lines blur. The ways in which consumers can now discover, consume and engage about products and services, makes it a challenge for marketing professionals to keep …
In a day and age when consumers have so many products, businesses, and even the means to shop them to choose from, are you mobile enough to meet customer needs? As more and more consumers turn to the Internet, and especially mobile apps to browse and shop for goods and services, it behooves the small …
Chinese consumers have broken online world records again. Single’s Day on Nov 11, or ‘11,11’, saw China’s online retailers slash prices by up to 70%, drawing shoppers in their droves. On China’s TMall and Taobao alone, Chinese filled their carts with $3 billion of goods in 24 hours, eclipsing the $1.25 billion record US retailers …
There’s almost nothing in the world more frustrating than a website that doesn’t convert as well as you expected it to. After all, you’ve put hours upon hours into building your website, planning your products, and carefully orchestrating your launches. So, why aren’t your visitors handing over their credit card info as frequently as you …
Earlier this week, the Online Reputation Management Survey by McKremie was released. The survey focused mostly on consumer behavior in regards to online reviews and how the consumers research companies online. There are several noteworthy statistics including 87 percent of consumers will research a company online, and then 88 percent of those consumers will trust …
When I heard that there was a tool that would help my blog posts continue to “buzz” months after they have been posted (as opposed to the usual few days), why wouldn’t I check it out? Every blogger knows that not all of your posts can be a homerun. Sometimes, we write posts that are …
Every month, our agency invites a guest speaker from other startups and agencies around town, typically offering related but different services. The goal is always to expand our knowledge base and develop deeper relationships for strategic partnerships. We do these in the form of a “brown bag” lunch session for a more casual lunch-and-learn type …
How do you catch a unique rabbit? You place a carrot on the ground then shoot it with a tranquillizer dart when it gets close. Many SEO companies have conducted hundred, if not thousands, of tests, formulas, and ideas on how Google and other search engines rank websites. And even more, SEOs have written posts …
“If no mistake you have made, yet losing you are…a different game you should play.” - Yoda Difficult digital marketing is, continue to work hard at it you must—I promise I’m not going to do this the whole blog, but you had to give me one. Here’s the dealio dear reader: Yoda is quite possibly the …
How do you find and analyze hundreds of prospective sites in less than half an hour and know that the places you outreach to Are of high quality? Accept guest posts? I have found that using these three tools (Link Prospector, SEOgadget -Data Analysis Tool, and Google Custom Search Engine) sequentially has helped me to …
