Website bounce rate, or the number of visitors who arrive on your site and hit the “Back” button without ever visiting another page of your content, often gets the short end of the stick by webmasters. Certainly, in many cases, there are more glamorous analytics metrics to attend to, including the results of highly useful …
Your brand is off to a great start with a professional design and a unique look, but until you’ve got it backed up with quality content, it’s going nowhere. An empty brand that doesn’t deliver is worthless. You need a brand that is full of useful, quality content that will ensnare potential clients and convince them …
As a poem lover, I have tons of poetry blogs on my Google Reader that I dutifully read every morning. This is my everyday newspaper. It gives me everything I wanna know. The poetry hubs I visit have prompts for members sometimes to write about and submit for all of them to read and grow. …
What is the single most powerful tool a business can possess? There may be conflicting answers. I admit it is a wide open topic, but in this humble consumers opinion, nothing is more powerful than a great brand. I see the silhouette of an apple with a bite missing and suddenly I’m thinking of smartphones …
Don’t be a Content Marketing Ostrich > How to Avoid Future Penalties. 2013 is going to be a BIG year for content marketing. The rise of Google penalties, social and semantic understanding has forced even the most technical SEO into considering content strategy, creation and marketing. The result has been a leap into the unknown …
While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently good content requires an incredibly high level of focus and a tremendous amount of energy. Realistically, it’s a difficult balance for any website …
In a day and age where the business world seems even more competitive, how would you describe your ability to manage your small business? With 2013 off and running, hopefully you have already set aside goals to better manage your company over the next 12 months. If so, where do things like social media, checking …
I recently started working with a client who has a consulting business and discovered something really intriguing about their SEO and inbound lead generation. To keep client confidentiality, let’s call the company, “Dave Smith Consulting.” We were looking at the company’s organic Google traffic, and we found that the #1 Google query leading visitors to …
For many online advertisers, the Christmas period can be a very confusing time. What was previously a relatively steady & consistently performing campaign throughout the first 10-11 months of the year can very quickly turn into something that is costing you huge amounts of money in a short period of time. So what are the …
Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches. In an increasingly tough marketplace, pull marketing is overtaking push marketing as the most effective way to drive business. This important change has taken place for several important reasons: Reason #1: Buying Behaviour Has Changed for …
